Buried in its
announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV.
A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the new identity. Apple's blurb about the streaming service at the bottom of the press release also reflects the updated naming.Apple of course offers its set-top box hardware under the Apple TV name while also offering the Apple TV app across various platforms as a hub for Apple TV+ and other content. As a result, offering Apple's streaming service itself under the same name may lead to some confusion, and the reason for the change is unclear.
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Apple TV+ Being Rebranded as Apple TV