Apple TV+ Being Rebranded as Apple TV

[Kidseeghost]

…

 

[baryon]

I mean the + made no sense. Normally you'd expect that there's "Apple TV" and that "Apple TV +" is like a "plus" version of it. It's like calling the App Store "iPhone +".

When I first subscribed to Apple TV + I was actually quite confused because I thought that there were two subscription services, a "regular" one and a "plus" one.

Not that calling the hardware and the subscription by the same name makes sense but whatever.

 

[k1121j]

Will iCloud+ be rebranded to simply iCloud?

lol it’s like the phones getting thicker to later get thinner!!! Poof and sparkles it’s a feature. *Apple Mic drop

 

[JeffPerrin]

Perhaps a rebrand of the Apple TV hardware is in the cards next?

 

[Kidseeghost]

…

 

[lotones]

The "Apple TV" branding has been a mess for way too long. I think the set top box should just be called "Apple Media Player", since it handles way more than just TV and movies. The app can stay "Apple TV" since that where it lives, and maybe the streaming service should be "Apple Media", since it serves more than just TV chows.

btw Apple, I'm available for consultation... 😏

 

[turbineseaplane]

They can call it lollipop for all I care

Just release a new ATV box please.

 

[BrennanWDavis]

Does set the path for them to one day sell another tier of Apple TV called Apple TV+.... 🤣

And then the Apple TV Pro and the Apple TV Pro Max

 

[Kidseeghost]

…

 

[Jamie0003]

Apple should scrap the hobby AppleTV box and just focus on the App and Service. I connect my iPhone to a portable monitor and use the iPhone speakers and works very well, only problem is that iOS 26 doesn’t have true multitasking as in when video is projected on the external monitor, I cannot do anything else on the device like checking messages without the external monitor going into mirroring mode. Apple give us true multitasking please.

This is a horrible tv watching experience even with true multitasking on iPhone…

 

[Cameront9]

Were they really? In the rare instances where the distinction between a service and a physical device isn't obvious, it's not hard to specify "the box/device" or "the service."

It happens. All the damn time. Especially confusing on Reddit where you have people wandering into the Apple TV+ Reddit with hardware issues and vice versa.

 

[Graphate]

My assumption is this means the Apple TV-physical will be rebranded, and/or Apple TV-subscription will be available built in on all Apple TV-physical boxes. Or maybe the Apple TV-physical will merge the Apple TV-physical OS with the Apple TV-app. Could this signal the inevitable merger of the HomePod-AppleTV-HomeDevice? Or simply a future where we are offered Apple TV++?

 

[Scipster]

The new vibrant logo is out, available in the latest iOS beta per Macworld:

Apple TV+ is getting a surprising rebrand—see the new logo here

Apple quietly drops the “+” from its streaming service as part of a rebranding effort.

www.macworld.com

 

[turbineseaplane]

The new vibrant logo is out, available in the latest iOS beta per Macworld:

Apple TV+ is getting a surprising rebrand—see the new logo here

Apple quietly drops the “+” from its streaming service as part of a rebranding effort.

www.macworld.com

Riveting update

I wonder how much time was spent “sweating over the details”?

 

[everlast3434]

Now that is a vibrant new identity!

 

[everlast3434]

AppleTV Pro Max ULTRA - only for the PROS!

 

[klasma]

Maybe they are rebranding Plus to Air, like with the iPhone.

 

[Kidseeghost]

…

 

[turbineseaplane]

Maybe combining HomePod mini and Apple TV into just HomePod the home hub for everything smart in your home.

I guess?

I have no idea how they are going to sell people on something like that.

Across my entire family I think there are probably 14 Apple TVs and every single one of them is mounted behind the TV. That’s not where I need or want a HomePod.

 

[azentropy]

Day One of press release week?

 

[lotones]

It happens. All the damn time. Especially confusing on Reddit where you have people wandering into the Apple TV+ Reddit with hardware issues and vice versa.

I agree. When I've recommended the Apple TV box to friends they say, "oh, I think I already have that on my TV...", then I have to go through the whole explanation while their eyes glaze over...

 

[Kidseeghost]

…

 

[msackey]

This will make things easier for people .

IKR? I don't know how this is not going to be confusing between the hardware called Apple TV and this subscription service called Apple TV. What am I missing?

We have the hardware Apple TV and we DO NOT buy the subscription service.

 

[msackey]

I already struggle to explain the difference to people. This will definitely make things easier…

Someone needed to justify their job this quarter, I swear that’s all this is

IKR?

To me, it was easy to explain the distinction between Apple TV vs. Apple TV+.
Apple TV is the hardware you buy and once you buy it, no ongoing subscription is needed. Apple TV+ is a subscription service for streaming certain "channels" and the likes.

 

[AgeOfSpiracles]

Now if they would just change the name of the device to "Apple TV+" then my dad will be all set.