A $150 streaming device is truly dead on arrival. Don't believe me? What is so revolutionary about this device that can command such a large price? And when I ask that question, I'm asking what will convince middle-class soccer moms that they need this instead of a much cheaper option that can also stream Netflix/HBO/etc, not just something that convinces you or other Apple faithful.
Apple thinks people want to use apps on their TV. This is rubbish. No one wants to use apps on their TV when they can do the same exact thing on their phone in half the time. Steve Jobs understood this and it's why the Apple TV lacked an App Store for so many years.
Also, you say Apple is doing better than ever. This is true. TODAY it's true, they're still riding high off one-time-only recent successes that cannot be repeated. It's because they just entered the Chinese market and they're making unfathomable profits. But the problem is that for almost 5-6 years now they have completely relied on the iPhone to make the vast majority of their profits. Companies that rely on a single product like that eventually realize their mistake.
Apple is half heartedly trying to enter other markets, but they're making really DUMB decisions here. Cars...? Wasting $3 billion just to enter Internet radio/subscription music? Gaudy watches? None of these are ever going to replace the iPhone in terms of Apple's bottom line. So not only are they not finding a good new source of profits, they're wasting their time entering all of these different markets that they will never make any real money from.
If I was an investor, I would sell my AAPL shares quickly. They made the same *EXACT* mistakes in the 1990's.
