I have one, but it is solely used to stream existing iTunes content. Given that Google and Amazon prices for streamed content are comparable to (and often cheaper than) the iTunes equivalent, the Amazon Fire Stick and Google Chromecast are much better offerings as far as I'm concerned.
Trouble with the AppleTv is for a lot of folks in Europe its in danger of going from secondary device to complement their Cable/Satellite set top box, to a tertiary device to complement their Fire TV/ generic Android box (which in itself is the secondary device to the set top box).
I personally still put up with it for its (IMO) superior netflix interface and ability to airplay to it from beamer, running it alongside a FireTv for pretty much everything else
Most folks I suspect just wont see a need for that third level of hardware attached to their TV and another remote to deal with. Particularly when a lot of TVs tend to have two HDMI inputs that additional devices are competing for rather than 3.
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