It is so wrong I consider flagging it. Generally speaking MacRumours isn't exactly a place for any technical discussion, whether that is Hardware or Software, but then people read MacRumours forum and take everything people said or reported as fact.
I do wonder how is Apple going to handle the traffic. And if they are serving this *only* via their CDN.
I imagine they'll have challenges, similar to what Netflix experiences, if the services grows and has to scale. Nevertheless, I appreciate a competitor getting into the space and putting some importance in quality for those that have higher bandwidth internet.