People in NA felt for the fearmongering of "Torrents" being full of virus and stuff like adware.
But nevermind, companies are free to push ads on any of their services, guys. And they still want you to pay for it 🙂
And time and time again, if something gets pirated, it means it is a good product and that it will get sales. I have yet to hear/read about a software product that was good/popular, that got pirated a lot and that brought down their company.
I think even Microsoft has gotten over it lately, and just accepted it. There was a time when Microsoft was in the fore-front of combating Windows/Office piracy, but they learned later, that this allowed them to have ample marketshare, which pushed business to use Office/Windows on their workplaces for their employees which gave them more B2B contracts.
Videogames and movies are another example. No one cares to pirate ET the videogame. Not even Atari cares about it. Nintendo has had their games pirated for years, and yet, they still do pretty well in software sales, even on their smaller IPs (something Sony would love to brag about). While they fight tooth and nail against it (I assume, to protect their IP), they know it allows them to reach a wider public and give them notoriety.
Point is, if you have a good product, money will still come in. Piracy might in theory make you lose money, but it will spread your product usage by word of mouth and establish you as a leader in the long run.