Hmmmm $300...seems more then a little high considering the design being a pretty vanilla setup. And please don't throw out R&D. Forget a killing. Apple must be making a genocide on each system.
Don't get me wrong I'd prefer it to be half the price but it's close to comparable in price to the D-Link HD streamer ( at least in the UK) and by all accounts that sucks the big one in a whole load of ways and I believe has no Hard Drive in it.......I don't think Apple have 'overloaded' the price..$100 lower would be very nice and it'll probably come in 6 months time...
but let's get down to the nitty gritty here - if you have a mac and an LCD TV and you actually understand what the product achieves your going to want one of these, and unless your hard up there is no compellingly good reason not to buy one is there ?
I'ts a sweet little product that does exactly what it say's on the tin.