Apple Tweaks Website Design with Darker Navigation and Animations

[CMT]

Ah nice! The header is all CSS3, no images.

Well, no images are being used however they are there, being loaded. Makes sense because Apple needs to have a website showing good even in IE, but come on, a conditional stylesheet for webkit users with less images would be perfect and fast.

 

[Wayfarer]

I absolutely love it! Very clean, consistent with the iOS GUI and the spring animations appear to be touch-friendly, as opposed to navigating through products with the gray horizontal scrollbar.

The design was already great before, one of the best on the web. I'm quite pleased that they made it even better!

 

[BornToMac]

Hello Lion UI, goodbye metal theme.

Was going to say the same thing.

 

[baddj]

They forgot to update there own forums

http://discussions.apple.com/index.jspa

there is no nav bar :O

 

[ptsube]

Has Apple heard of real-time updates? It's getting a little childish.

 

[KALLT]

The black gloss menu bar reminds me of Windows Vista and 7. I find it cheap-looking and preferred the subtle matte grey menu.

 

[baryon]

I wonder if Lion will have a black glossy menu bar? The Apple Website Bar always reminded me of the OS X menu bar, with the Apple Logo on the left and Spotlight on the right. At the moment, the Snow Leopard menu bar is grey and metallic, and so was the website menu bar. It looks great to me!

 

[Warbrain]

Yum, HTML5.

 

[Pinksteady]

But you still need QuickTime installed to watch the videos. I thought there would be a way to encode videos using HTML5 and therefore they would be playable on any browser that supports HTML5?

 

[AdeFowler]

It degrades acceptably in IE6. You just don't get the 'springy' animations. Actually, this is not a bad thing, as I think they're just an irritating distraction.

Yeah, that 0.3 seconds of bouncing is a major distraction; the site's barely useable now

 

[AdeFowler]

They forgot to update there own forums

http://discussions.apple.com/index.jspa

there is no nav bar :O

There'a a nav bar when I visit the link.

 

[Andeavor]

I like the facelift, it feels more integrated and accessible.

 

[jocra]

download link

If you check the html element and look at the underlying menu there is a menu for "downloads" that is not visible on the site. Yet... The rumored redisign/rework of itunes?

 

[AppleMacFinder]

The white iphone 4 rumors live on!

Want a white iPhone NOW? Get a can of white paint,
isolate the camera and touchscreen, and make it white!
It's just 4.99$ (expensive good-quality paint)

Modern people are sometimes lazy.
Instead of doing something by themselves,
they will wait for several years, and pay a lot of money.

 

[KALLT]

But you still need QuickTime installed to watch the videos. I thought there would be a way to encode videos using HTML5 and therefore they would be playable on any browser that supports HTML5?

HTML 5 is still not an adopted standard, and not all browsers support it yet. In addition, there seems to be a clash between the various browsers and their desired video format. While Apple wants to use H.264, Firefox and Opera want the royalty-free Ogg Theora. As a result you would expect Apple to use H.264 videos that are not viewable on other browsers yet. It's best to stay with QuickTime for now, I guess.

 

[CplBadboy]

Hope OS X Lion's theme reflects the new website.




And you need a HTML5 browser (Safari/Chrome)

Yeah me 2. Lion needs to take the OS to the next level in visual pleasure. Windoze 7 looks a hell of a lot better then OS X at the mo and Apple needs to take the crown back. I know visual appearances dont reflect the power under the hood but SL is looking very dated these days.

 

[nunes013]

does anyone else get this with the new design

 

[0815]

This is as bad as the Verizon rumors ... someone at Apple or in the supplier chain coughs and everybody screams: "This is it, this is proof, this is the white iPhone". They can't even update the webpage without everybody seeing it as 'proof'.

 

[vstephenson]

another sloooooooooooooooow news day then

 

[Keeval]

I like it..

On Firefox 3 - you click on "mac", "applications" etc. and the next section just appears.

In safari 5 - you click on "mac", "applications" etc. and the next section animates in.

On the iphone in safari - you click on swipe through the sections using your finger.. way cool.

The only oddity is that on my iPhone I can't see the top-grey navigation bar (but I can in the other browers).

 

[Wayfarer]

another sloooooooooooooooow news day then

False. For many interface/design enthusiasts such as myself, this is field day. A nice break from iOSRumors.

=:~)

 

[DisneySMAX]

They have broken the UK site

http://applestore.co.uk takes you to the US store.

You need to manipulate the URL to http://applestore.co.uk/uk to get the GBP prices.

 

[Winni]

Hope OS X Lion's theme reflects the new website.




And you need a HTML5 browser (Safari/Chrome)

Yeah, more than 90% of all Internet users - i.e. IE + Firefox users combined - won't see it. You really only see those effects in the niche browsers Safari and Chrome.

If they'd use Flash, almost everybody could enjoy the new design. That's what you get for ignoring de facto standards...

 

[grapemac]

They have broken the UK site

http://applestore.co.uk takes you to the US store.

You need to manipulate the URL to http://applestore.co.uk/uk to get the GBP prices.

i always went to store.apple.com/uk. i didn't know anything else existed

 

[josh8711]

Can someone explain the spring loaded animation to me?

The design principle of innovation.