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Apple Unveils 32-inch 6K 'Pro Display XDR' Monitor Starting at $4,999
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Every editor I know cuts with the footage as a small window, two windows for source and preview of your cut. You don’t need to cut with your footage at native size.
Color grading, however, for cinema/TV benefits from having your monitor the native resolution as your source. That’s why we use two monitors. And the monitor you use to color grade is professionally hardware calibrated. I usually go out via HDMI calibrated to Adobe RGB and what I get is what it looks like when it streams over iTunes/HBO/Hulu on a TV.
There are 6K cameras. 8K too. A RED Dragon at 8K with 3:1 compression is like 280Mbps data throughout. The Thinderbolt 3 RAID drives handle that easily. I think they read 2,700 MBps.
But you can cut all day with that footage on any monitor.
In one respect I love the thousand dollar stand pricing…
It’s almost like Apple is personally trolling this forum to see just how far they can go and how ridiculous it can get… And people will still defend it…
It’s sort of hilarious to watch actually.
It’s almost like Apple is personally trolling this forum to see just how far they can go and how ridiculous it can get… And people will still defend it…
It’s sort of hilarious to watch actually.
Am I the only person that hopes Apple sells exactly zero of these things? Friggin’ grand for a stand....they have lost their minds...
What makes paying $1000 determine that you're a pro? lol. Even pros have budgets. A $1000 stand doesn't make you more productive, doesn't render 8K video faster, or make you money. Blinded by Apple, open your eyes friend!
Completely agree…
In fact I fully expect to see this monitor + stand, if for no other reason other than to appear ritzy, in fancy doctor and dentist offices.
A cosmetic surgeon in Beverly Hills comes to mind..
But hey.. One boob job or face lift probably covers it
Yea but still I bet everyone including me & including you, are lusting over that super-sexy Bauhaus industrial design. I wish Apple release a more affordable display for fans. That cheap, plasticky LG display will not do for me, and I don't need that front facing camera that is hackable. I want an affordable Bauhaus-Ive high-res display... like 5 years ago.
A sad day for the average civilians...
apple mad a iMac called it pro they also have a “pro” iPad line
So pro is sadly just a name these days to charge more or to make some folks justify their choice cause it sounds cool
We have both 2nd and 3rd gen 12.9 iPads love them but they are far from pro at producing but they are a great device and tool that is used in creating a living as a creative but they can not stand on their own so far from pro really
Gsuite is far from a pro app yet for many its a huge part of being a pro
We have both steel case leap and Arron chairs going on 20 years great pieces of gear some think it’s stupid to spend that much others realize how nice they are but they do offer something in comfort durability parts ergonomics etc... other chair does not
But a $999 monitor stand does nothing dif then a stock stand on any nice monitor already has/does and really a $99 amazon arm is going to be superior to that apple stand ergo wise
the fact they charge $200 for a vesa mount rather then make it vesa compliant in its base form shows the truth
[doublepost=1559707840][/doublepost]since all top monitors usually have hoods or offer them
Apple would design a shiny perforated hood and all the apple fans would think its awesome since it would be called “pro”
So pro is sadly just a name these days to charge more or to make some folks justify their choice cause it sounds cool
We have both 2nd and 3rd gen 12.9 iPads love them but they are far from pro at producing but they are a great device and tool that is used in creating a living as a creative but they can not stand on their own so far from pro really
Gsuite is far from a pro app yet for many its a huge part of being a pro
We have both steel case leap and Arron chairs going on 20 years great pieces of gear some think it’s stupid to spend that much others realize how nice they are but they do offer something in comfort durability parts ergonomics etc... other chair does not
But a $999 monitor stand does nothing dif then a stock stand on any nice monitor already has/does and really a $99 amazon arm is going to be superior to that apple stand ergo wise
the fact they charge $200 for a vesa mount rather then make it vesa compliant in its base form shows the truth
[doublepost=1559707840][/doublepost]since all top monitors usually have hoods or offer them
Apple would design a shiny perforated hood and all the apple fans would think its awesome since it would be called “pro”
So we agree that Apple does not exist in a vacuum. If anything, this should cause pro users to start questioning whether those $30,000 monitor manufacturers were price gouging.
Let's also remember that the same thing has happened with Apple several times before:
First 22 inch Cinema Display had a revolutionary low price at the time it was introduced.
First quad core Power Mac G5 cost much less than same spec PC workstations at the time.
First Retina MacBook Pro with PCIe storage cost much less than same spec Lenovo laptops at the time.
But 1-2 years after each of those products were introduced, the other manufacturers caught up and started making comparable products with lower prices. Just as with those previous products, the same will happen with Apple's new monitor. And eventually, we will start to see comparable monitors from other manufacturers for lower prices. This is how the tech market works. Crying foul on other manufacturers for undercutting Apple is pointless. Apple can either:
1. Spend the next 6 years with no updated models, while keeping prices the same as day 1.
2. Spend the next 6 years with no updated models, but dropping the price over time.
3. Provide updates while keeping prices the same.
4. Provide updates along with price drops.
5. Provide updates and higher prices.
Now if you choose to be an early adopter and understand that prices will eventually come down, that's your choice. But to expect every other manufacturer to sit and do nothing is absolutely foolish.
Even if you are not a pro user, you should be concerned if you are a consumer of the work that these pro users create, as the costs may be passed onto you. It would be interesting to do a financial audit of every vendor that is involved in a video project, to see how much of the cost of extravagant spending by each vendor is being passed onto the client, who in turn passes the cost onto the end consumer in the form of higher prices. Similar examples include:
1. Secretary of Housing and Urban Development, Ben Carson and his extravagant office furniture expenses, as cuts were being planned for programs helping the homeless, elderly and poor.
2. CEO of the NRA billing their ad agency over $274,000 for personal clothing purchases, ultimately billed back to the NRA, paid for by membership fees.
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What else are people going to be propping up their monitors with? A stack of books?
It would be easier to just see it as a $6000 display, with the option of a $800 discount if you opt for the visa mount instead.
Take a regular monitor that costs $120. Probably the display is about $100 and the stand (included is $20). So the stand is about 17% of the cost.
The same proportion goes to the apple monitor plus stand. Costs $6000 total, stand is $1000, 17%.
If you buy a Porsche, would you put commuter Honda wheels on it, or performance racing wheels?!
The same proportion goes to the apple monitor plus stand. Costs $6000 total, stand is $1000, 17%.
If you buy a Porsche, would you put commuter Honda wheels on it, or performance racing wheels?!
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You are correct. I see that. I saw in an earlier report from someone at the event that a basic stand was included.
But if the monitor was $1000, the stand would still cost $20!
Except that those pros have mixed experiences with Apple. Some of them used to use xserves for render nodes etc. Bottom line there's no telling how long this hardware (and the Mac Pro) will be in Apple's line-up.
I guess the display is less of an issue (long term investment wise) since you can connect anything with a thunderbolt-3 output to it. Also, if the competition (reference monitors) is 6 times more then it doesn't hurt for those pros to purchase these for a project.
Well the price for the monitor isn't that outrageous. Just the lack of any mounting options included is insane.
The market for these types of monitors is extremely small hence the higher price point. Yes the components aren't anything special, but other monitors that target the same market is priced the same if not higher. Just look at EIZO monitors; they have always had stratospheric prices, several options even more expensive than this Apple monitor.
Anyone who is doing anything that needs this kind of specs - freelancer or otherwise - but can’t afford the price of this kind of specs, isn’t charging enough for their services.
Or... Anyone who isn’t charging the kinds of prices for their services that can afford this kind of hardware either needs to fix their business model, or simply doesn’t need this kind of horsepower or specs.
The question for everyone here complaining about the price... what on earth are you doing that needs the difference between this and what’s in any <$1000 4K display on the market or the LG UltraFine displays? Or what are you doing that needs the difference between the new MP vs The iMac pro or even a maxed out Mac mini for goodness sake?
People complaining about the price here probably also don’t understand the difference between a Hyundai and a Ferrari.
These specs are insanely high. If you can’t afford it, you don’t need it - or you need to fix your business model.
Silicone paying for silicon.
[doublepost=1559831531][/doublepost]
The specs are a joke, esp. at base price. You want to see what an actually insane workstation looks like? I have three letters and one number for you: HP Z8. It can be spec'd out with 56 cores, 3 TB RAM, 48TB internal storage, etc... THe top of the line Mac Pro is severely lacking compared to the HP.
[doublepost=1559831591][/doublepost]
Yeah, but those have included things, like stands AND built-in calibration!
I agree, people who need something like a reference monitor can afford it and justify the price tag. I just don’t need such a highly specced out monitor and it’s sad that Apple are only catering for such a niche market.
In terms of Macs, I do a lot of 2D and 3D motion graphics & animation. I won’t be getting a mac purely for the lack of Nvidia support (which I need for Octane and Redshift) but it’s crazy that there isn’t a user-upgradable model under $5999. If the new base model wasn’t marked up so heavily then it would be a more attractive deal but several people have stated how the components alone come to roughly 3k.
Also, you’ve suggested the iMac Pro and Mini but they both have thermal issues and the Mac mini doesn’t even have a GPU. Plus, you can’t upgrade them.
I get how Apple are catering for large businesses only but it’s not always been like that with the Mac Pro and that is a missed opportunity. They have a billion models of the iPad, why not have 2 tiers for the Mac Pro - one aimed at smaller studios/freelancers and one aimed at large businesses.
So what you're saying is...
Apple is Grand Standing...
(Ill show myself out
)[doublepost=1559838917][/doublepost]
There is absolutely nothing about a monitor stand that make it "pro" or not. There's no "pro" stand. there are just stands.
Having a height adjustable and swivel capable stand is not new, nor is it an expensive venture. Heck, back in 2001, I bought a 20.5" BENQ 4:3 monitor for around $500 (great price at the time) that came with a fully height adjustable, full tilt, with swivel capability, that was held in place by a series of clips and magnets and a single button to remove.
this idea isn't innovative, NOR is anything about this stand wort $1000 other than Apple literally adding likely $900 of profit.