Man, I miss Jobs....Apple missed. I don't think they have a clue about the "home" market. I don't know if it's their incomes or lifestyles or both but they just have not made good decisions on the home since their first idea of using the iMac as a hub for music and photos.
Since then they have screwed up iPhoto and iTunes. They missed the idea of connecting your cell phone address book to land line (Ooma) and have now misfired on HomeKit integration.
The entry into the market should have been Apple TV, not "music." Most people already have enough speakers or they are doing other things while music is playing and are not looking for audio perfection.
Echo works great. Love that I can change the activate word to "computer." With no echo phone, having a separate system for home is probably best at this point.