not sure if anyone else noticed this, but the only mention of "pcie" storage is in the press release. i could be wrong but i would think apple would plaster that somewhere on the spec sheet on the imac page, just like on the mac pro which doesn't even exist yet. i have a feeling that was a gaff / typo, and can't see apple ommiting something like that off their marketing. "hey, we added 10gbps wifi to the new iphone, should we mention that to our customers?" "nahhh, they will figure it out for themselves".