nick42983
macrumors 6502a
The problem with all these race to the bottom pricing schemes is that it actually sets a perception in the mind of consumers that there is less value in the product. Young consumers have no idea how much effort and actual money goes into creating content (music, movies, TV, videos and video games) and all they see is that it costs them less than breath mints.
No idea if Apple is doing this or what is really happening in these spaces, but free everything everywhere just hides the costs. Obfuscation causes all sorts of problems and may get immediate returns through growth and sporadic surges of mass response, but in the long term it just makes everything more complicated.
It's a bit like setting your clocks 10 minutes ahead so you aren't late anymore. It works for a day or two, and then you just have one more thing to calculate and figure out every time you look at the clocks.
I think media products are perceived as less valuable because they are. The quality of music, TV, movies, even video games, has been declining for years. People also know that most of whatever they pay isn't going to the content creators but to middle men and faceless corporations. Paying $10-15 for most albums just doesn't offer the same value as a month of unlimited music access.
I'm hoping Apple really tries to shake things up, rather than just go with the flow, but they may just not have the power to change much. A $40-50 monthly subscription for a couple dozen channels, or a $9.99 unlimited music streaming subscription isn't revolutionizing anything, it's just a case of "me too".