From my perspective, Tim Cook's AAPL is primarily guilty of TWO things:
1.) Suppression of Third-Party App Innovation !
I have two examples of that !
2.) A complete & full Stranglehold on (third-party) App Discovery !
Here, they Control the App Store Narrative, & they do so strictly for their own benefit !
For example, Game Apps & Apple Arcade Apps flood the iOS App Store "Today" tab almost every single day !
Most days, they have Pole Position !
Lately, Apple has even used Pole Position to "Advertise" Streaming Services like HBO's Max !
Why ? ... probably to boost the App Store Revenue Numbers !
NON-Game Apps are an AFTER thought in the iOS App Store "Today" tab !
As such, IMO, Apple has driven away most Adults from the App Store during Cook's tenure !
What's needed is Transparency !!!
Specifically, Congress should Pass New Law that Forces Apple to Disclose per-Qtr, per-Category App Store Revenue Numbers for at least the iOS App Store here in the States, & to do so at each Quarterly OR Annual Earnings Release !
If that were to happen, AAPL's stock price would take a hit, but would then very-likely RE-bound as those who run the App Store would actually have to become PRO-active OUTSIDE of Game Apps !
The iOS App Store App has gotten considerably worse since Apple released Apple Arcade !
As such, I believe a 2nd App Store would probably be best, one that has NO Game Apps & NO Apple Arcade Apps !!!
OR better yet, ONE filter in the existing iOS App Store App that enables Users to filter-off Game Apps & Apple Arcade Apps !
NOT Rocket Science !
Rather than continuing to be prop'd-up on Hype, Apple could quickly get their act together, & have a true value much closer to their Market Cap !
This App Dev gives the existing App Store a D- grade !
BTW, NO ONE should be surprised if at some point the AAPL Board is Forced to Oust Cook over suppression of third-party App Innovation !