Apple Shares New Videos Aimed at Luring Android Users to iPhone

[MacRumors]

Apple this afternoon uploaded several new short videos to its YouTube channel, which are aimed at luring current Android smartphone users to the iPhone.

The first video, "Ease," is meant to demonstrate how easy it is to transfer content from an Android device to an iPhone using the Move to iOS app from Apple.

In the video, a man holding an umbrella floats from the bottom of the screen, titled "Your phone" to the top of the screen, titled "iPhone," while the video's description points users towards the Move to iOS app.

Upgrade to iPhone. The Move to iOS app makes it simple to move your music, photos, and more to iPhone. Switch today.

A second video, styled in the same way, is meant to demonstrate the security of iOS devices compared to Android devices. The video's description highlights the frequent iOS updates that Apple releases.

Frequent iOS updates help keep your iPhone more secure. Life's easier on iPhone. Switch today.

Two additional videos, "Environment" and "Apple Support" focus on Apple's commitment to the environment and its support options, which include Apple retail stores, online support, and phone support.

All of the videos direct users to Apple's "Switch" website, which is designed for customers who use an Android or another smartphone and are thinking of switching to an iPhone.

The website answers simple questions like "Will it be easy to switch to iPhone?" and "Will iPhone be easy to use?"

It also offers up details on key features that differentiate the iPhone from other devices, such as Portrait Mode, iMessages, Apple-designed chips, Touch ID and Face ID, user privacy, the App Store, and more.

Since 2015, Apple has offered the "Move to iOS" app which is designed to make it quick for Android users to swap to an iPhone by transferring data like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, wallpapers, DRM-free songs, and books.

Apple has been ramping up its efforts to lure Android switchers to iPhone since 2017, when it overhauled the "Switch" site and first began releasing ads targeted at Android users.

Article Link: Apple Shares New Videos Aimed at Luring Android Users to iPhone

 

[otternonsense]

It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.

 

[deanthedev]

Yondu: I’m iPhone, y’all.

 

[cknibbs]

Sigh.... I miss Mac and PC

 

[iTom501]

Right after that other phone came out. Clever

 

[Baymowe335]

It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.

Numbers say it's very compelling.

Normalized for a 14 week quarter, Apple sold 83M iphones at almost $800 each and continues to have the highest loyalty in the business (over 90% buy another iPhone).

 

[itsGrant]

Seems like a more modern take on the old Mac vs. PC commercials.

 

[44267547]

the iPhone isn’t as compelling a device as it used to be.

Let’s not have any false modesty, the iPhone has a very strong following for many reasons, not just including sales numbers either. Aside from all the hardware advancements, it’s iOS that wins me over android. I would rather have five years of support versus two years and coupled with Apples security.

 

[Ds6778]

Maybe work on iOS 12 and convince us to stay.

 

[Kobayagi]

Okay I'm not hating because if the ''cool'' thing to do here, but I genuinely only liked the 4th one. In the first one, it's like they are bashing their (hopefully) new customers. I understood the second one only after reading the explaining text (might be me haha) and the third one is especially weird and makes zero sense.

 

[now i see it]

98% of Android users choose android phones because they are cheaper. No amount of cute advertising is going to change that.

 

[Lazy]

The trapeze one is great.

 

[macfacts]

It is easy to switch to iOS because Android doesn't lock up your data, you have access to a file manager. It is easy to export your contacts and photos.

iOS is another story.

 

[Blackstick]

Most android users I know are cheap in most aspects of their life, tech included.

The few that care most about tech are intrinsically attracted to the inconvenient ways of doing things.

 

[4jasontv]

We are at the F- series vs Silverado point. Ads don't change brand preference. They arm their userbase with copy and remind customers to upgrade.

 

[otternonsense]

Numbers say it's very compelling.

Normalized for a 14 week quarter, Apple sold 83M iphones at almost $800 each and continues to have the highest loyalty in the business (over 90% buy another iPhone).

You can interprete numbers any way you want. Apple also sold 1m less devices compared to last year’s Q4, even with a substantially redesigned iPhone.

And I’m speaking as an iPhone user (who’s grown terminally bored of iOS).

 

[thadoggfather]

I actually would prefer fewer android people leap to IOS

I want a solid android base, so Apple has to try harder

competition is good

 

[44267547]

Apple also sold 1m less devices compared to last year’s Q4, even with a substantially redesigned iPhone.

Didn’t Tim Cook state that the iPhone X was the top selling iPhone every week since it’s launch on November 3? So what are you disputing exactly about a “Redesigned” iPhone?

 

[69Mustang]

Numbers say it's very compelling.

Normalized for a 14 week quarter, Apple sold 83M iphones at almost $800 each and continues to have the highest loyalty in the business (over 90% buy another iPhone).

You're arguing a different point. @otternonsense is arguing it's going to take more than a few videos to convert Android users to iPhone. You are arguing iPhone users tend to buy iPhones again. Those are not the same.

I think he's right. Those videos, although cute, wouldn't convince anyone to switch imo.

 

[otternonsense]

Didn’t Tim Cook state that the iPhone X was the top selling iPhone every week since it launch since November 3? So what are you disputing exactly about a “Redesigned” iPhone?

They still sold 1 million less iPhones than the year before, during a major redesign cycle, and offset the revenue with the higher pricing ¯\_(ツ)_/¯

Tim Cook also says he’s a product guy, but yea, I wouldn’t really believe what Tim Cook says compared to what he does.

 

[wozmatic]

 

[erinsarah]

It's just that easy? Eh, I don't buy it. And I've used nothing but an iPhone since 3GS. Even upgrading an iPhone isn't "that easy".

Also, the "zero waste" one led in a different direction than I thought it would. As I was watching the guy struggle to get the coffee cup off his space, I was thinking that they were implying Android phones have all sorts of crap you can't get rid of on their desktop. Not sure it's true, but I think that would have made for a more fun commercial.

 

[KnightMagic]

Most android users I know are cheap in most aspects of their life, tech included.

The few that care most about tech are intrinsically attracted to the inconvenient ways of doing things.

With friends like you who needs enemies. It's exactly this attitude towards other people (over a phone, seriously?) that can turn people off being associated in any way with the apple community.

 

[mtneer]

Apple is not even playing in the same ballfield as the vast number of Android phones ($300 and below). So, I guess those who did have the means to buy a premium Android phone chose to purchase Android over the iPhone. So, how will these very basic ads convince such people to switch?

 

[Michael Scrip]

98% of Android users choose android phones because they are cheaper. No amount of cute advertising is going to change that.

Exactly.

The term "Android phone" can mean anything... from a $75 no-name phone from China or India... to a $900 flagship from Samsung.

So yes... the people who buy those $75 no-name phones will probably keep buying that type of phone. I doubt they will ever see these videos.