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It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.

Neither are Android devices. And don't tell me ARmoji and all those gimmicks are innovative, because they aren't. Smartphones have exhausted basically every little thing people wanted and are in need of something new, that's why nowadays they don't excite people as much as a few years ago.
 
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Neither are Android devices. And don't tell me ARmoji and all those gimmicks are innovative, because they aren't. Smartphones have exhausted basically every little thing people wanted and are in need of something new, that's why nowadays they don't excite people as much as a few years ago.

I’m not gonna bring up ARmoji for sure, but I will admit that the Vivo Apex concept phone has got me excited in all the ways the iPhone hasn’t in years.
 
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It's just that easy? Eh, I don't buy it. And I've used nothing but an iPhone since 3GS. Even upgrading an iPhone isn't "that easy".

You must be doing it wrong. I used to do a full local backup, then sign into the new phone and restore from that. Now I just sign into the new phone and choose my previous phone's latest iCloud backup. Within an hour or two I have everything I had (aside from downloaded music) on my new device. Everything is signed in, and all of my apps are where they should be.

Android is a different story. I still have to do new phones from scratch, no matter what Google is supposedly backing up in the background to the Play Store.
 
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I want a phone that has a decent battery, good camera and the ability to check emails / get messages / browse the internet.

I want to be able to not be prompted to upgrade to the latest version of that's my choice, especially if the OS is riddled with issues.

I don't need a flagship to do the first part. Unfortunately the SE / 7 / 8 can't do the second part so it's android for me for the time being.
 
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You must be doing it wrong. I used to do a full local backup, then sign into the new phone and restore from that. Now I just sign into the new phone and choose my previous phone's latest iCloud backup. Within an hour or two I have everything I had (aside from downloaded music) on my new device. Everything is signed in, and all of my apps are where they should be.

Android is a different story. I still have to do new phones from scratch, no matter what Google is supposedly backing up in the background to the Play Store.


Oh I know, I'm being a tad sarcastic here. Sure it's easy, but tell that to your uncle Murray, who's been using the Android phone someone gave him for ten years and finally has broken down and bought an iPhone.
 
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Clever ads that remind me of the I'm a Mac campaign. I much prefer this style to the emotionally-driven Hollywood movie ads that have been coming out the last several years. Given that Samsung outright copies Apple, I like Apple's approach with this straight-to-the-point targeted advertising to Android users.
 
98% of Android users choose android phones because they are cheaper. No amount of cute advertising is going to change that.

They aren't going after those people. They're going after the Pixel buyers. They're going after the Note buyers. They're going after the LG V30 buyers.

And even then, there's still room for the cheap Android users to come over too... it's not like the iPhone X is the only option. You can get BOGO iPhone 8s at T-Mobile, for example.
 
So frequent iOS updates are good, but frequent Windows updates are bad. The hypocrisy.

Exactly.

Also...

Android gets slammed because you will probably be stuck with whatever version of Android your phone shipped with originally. (no updates ever!)

Meanwhile... Apple does offer updates for a few years... but you don't want to install them because they slow down your phone.

¯\_(ツ)_/¯
 
Apple sounds desperate... as a previous IOS owner who took a chance on the first 3 generations of iPhone...I switched to Android years ago...very happy. To a Moto G phone. Sure not the exact same market, but the savings for each new version each have been sweet, and it DOES what I need. Except for the camera. But I bought a real nice pocket camera with the savings.
Moto G5 $179 vs iPhone X $1000? nah.
 
Let’s not have any false modesty, the iPhone has a very strong following for many reasons, not just including sales numbers either. Aside from all the hardware advancements, it’s iOS that wins me over android. I would rather have five years of support versus two years and coupled with Apples security.

What I love about my iPhone and iPad is that when I need to use it it will work, and will never crash on me when I'm using it during a presentation or public talk (it hasn't since 2010).
Also, no worries about an ad popping up randomly.

I still remember another presenter with a MS Surface, fearing his device may crash during his presentation as it did in the past.

iOS may not be perfect, but it's reliable enough for me.
 
Tim Cook should get busy giving us more Mac updates instead of directing frivolous and useless videos like these! :mad:
 
Move to iOS app is pretty terrible app, but that could be because so many android phones are terrible. I wish apple would have a method to use a cable to switch over data from android to iOS like Samsung or Google have with their data transfer software.
 
This ad isn't aimed at any of us here it's aimed at people who just go to the store and get whatever phone on contract.
 
iPhone | IOS | User... and the mobile provider is pretty minor.

Any Other phone | Mobile Provider Layer | Other Phone Layer | Android Layer. Kiss getting any update goodbye.

Why is Android so widespread... because it is put not only on premium devices... but also on any piece of junk.
 
I would instantly move from Android to iOS if WhatsApp -backups could work cross platforms.
This is like saying: "I would instantly buy an SUV if its tires could work on all my other vehicles."

Actually: What you are asking for is something WhatsApp would be responsible to implement and not Apple.
 
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I haven't been excited for an iPhone since the iPhone 5.

I won’t lie, the iPhone 6 got me queuing at the Amsterdam Apple store whereas I didn’t find the 5(S) generation compelling enough to part with my 4S.

But then, when I had to hand in my 6 for repairs 2 years later, a friend lend me his almost unused black iPhone 5 and I was like.. WOW. That thing was a beauty. And so pocketable. Slap an edge to edge display and improved internals on that pitch black chassis, and I’d probably queue outside an Apple store again ;)
 
The few that care most about tech are intrinsically attracted to the inconvenient ways of doing things.

I'm primarily an iOS user but as we develop for both platforms I've used several Android devices as well.

Android does a few things way more convenient than iOS, namly:
- notifications: bundled per app instead of iOS' giant, overwhelming pile. Easier to dismiss, snooze etc.
- file management: you can access actual files.
- the homescreen: custom shortcuts, free arrangement of apps...
 
Numbers say it's very compelling.

Normalized for a 14 week quarter, Apple sold 83M iphones at almost $800 each and continues to have the highest loyalty in the business (over 90% buy another iPhone).

And yet you seem to think it will be easy to get 'android phone users that buy cheap phones' to switch to an $800 phone. I don't see that happening. Especially in the US where apple is saturated. Tim and the rest of management knows the market is saturated and that's why these commercials are necessary.

Must get a low cost phone out or stagnation hits. Apple won't do that so stagnation is very near, if not already at hand.
 
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