It will take a lot more than that, from what I can tell. The smartphone industry has peaked, and like it or not, the iPhone isn’t as compelling a device as it used to be.
Neither are Android devices. And don't tell me ARmoji and all those gimmicks are innovative, because they aren't. Smartphones have exhausted basically every little thing people wanted and are in need of something new, that's why nowadays they don't excite people as much as a few years ago.