Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Vision Pro International Launch Likely Scheduled for July
- Thread starter MacRumors
- Start date
- Sort by reaction score
Do you know about the opportunity cost of such an endeavour + having to jump through hoops to get the device working with no official warranties. Except for corporations and hardcore enthusiasts who may have behaved as you said. There is pent up demand.
It is an advertisement platform with pseudo-rumor-milling as draw and a captive forum. If you want rumors, you should buy business analysis reports.
My thinking is there's too many industry niches to appeal to in a promotional video. Plus these industry companies know who they are and how they would use this as they are likely already experimenting or using other VR systems like www.varjo.com and www.strivr.com. NASA doesn't need 3 minutes of promotional video to be sold on the idea—they already have teams working on AR/VR.
There is a feedback loop Apple is going for—trying to solve the chicken & egg problem when a technology is too early for mass markets. So I think they wanted to be as focused and condense as possible without branching into all the alternate use cases that may color how comfortable an idea the general audience finds it.
Not the best example but when Apple released the Apple Watch, all this design and marketing effort was put into making it a fashion icon, with exotic materials and high prices, magazine covers, model endorsements—but mass markets said, "no, we want it to be a health and fitness watch that we can also wear to work" and Apple adapted. The watch found its audience so Apple adapted which lead to not only further health and fitness features, but a premium health and fitness watch in the Apple Watch Ultra.
Apple has begun a feedback loop relationship with early adopters, and not going for high sales numbers, which I think is pretty obvious when it's priced as a $3,500 headset—but I swear many Macrumors users (not you) think Apple shipped a dud because mom and dad aren't buying one for Christmas. This is a long-term play.
Software support requires an international launch, otherwise only one country can contribute.
I use mine a lot. Mostly as a display for my laptop while working in bed, usually coding late at nights.
I'm so lazy and it's great. But yah its not for everyone.
Hold on, let me get excited about it... 
I like the idea behind it but the price is a no go. Probably will be closer to £4,000 here. Even if it were £1,000 I'd still be hesitant about buying it. If Apple don't kill it off and they can release a few more generational hardware (and software) upgrades then I might be tempted. Absolute most I'd pay for a headset is £1,500.
I like the idea behind it but the price is a no go. Probably will be closer to £4,000 here. Even if it were £1,000 I'd still be hesitant about buying it. If Apple don't kill it off and they can release a few more generational hardware (and software) upgrades then I might be tempted. Absolute most I'd pay for a headset is £1,500.
They would be from more maroons like Ming-Chi. That also wasn't my point.
Apple always does this too - like when they fully redesign a program (FCPX) and bring back the features people complained most about being missing. They also aren't betting the company on it - even if Vision Pro failed, almost nothing in Cupertino changes and almost all the engineering trickles down to the rest of the product line in time - see how the iPad's getting eye tracking this year as an example.
Really though, there's a lot of users here who just want it to fail because they want to see Apple fail in general. There's been some pretty heavy cultivation of an anti-Apple base by site management, I guess for traffic reasons, and they're kept well fed for sure.
I didn’t see any other details from Cook. The word that comes to mind is prevarication.
Apple likely shopped it to select companies and those who did order ordered in very small quantities to test. This product is not an enterprise device no matter how hard Cook tries to avoid the toy label sticking to it.
Over the past year, Apple has always sold products with a 1:1 dollar to pound conversion. The English price includes VAT. I don't see why there should be an exception with Vision Pro.Hold on, let me get excited about it...
I like the idea behind it but the price is a no go. Probably will be closer to £4,000 here. Even if it were £1,000 I'd still be hesitant about buying it. If Apple don't kill it off and they can release a few more generational hardware (and software) upgrades then I might be tempted. Absolute most I'd pay for a headset is £1,500.
That doesn't really work for a Vision Pro. If a Canadian walked into an Apple Store in Geneva with a broken Apple Vision Pro, they couldn't swap it. It only worked with the iPhone because it HAD been widely released already.
And that’s why it will be a flop because to get proper use out of it will appeal to a select few people.
Yup. And we were mad at Apple for screwing over FCP7 users, too. But in hindsight they were clearly starting over to address a new audience of filmmakers (phones, youtube, social media) and FCP7 was too old-school and technical for the coming generation that Apple wanted to appeal to.
This is a great point. Everything Apple does here will trickle down and add value to their other hardware—and services.
Shooting spacial video with iPhones is an early example of that. As well as Apple creating the USDZ 3D file format in collaboration with Pixar. The digital world merging with our physical space is absolutely the next stage, so all tech companies need to be involved in this evolution somehow. With more questions than answers, Apple is out here fishing for answers.
I understand having a personal perspective. I don't like the bulbous design in the new Airpods 3 (hurts my ears), or the heavy and sweaty design of the AirPods Max, or the clampforce of the Beats Studio Pros, or the pricing shenanigans on RAM and storage upgrades. And Apple regularly makes ****** software changes, or is too slow to improve software. There's a lot to complain about and MacRumors is fun to come and do that cause we can argue and share strong feelings.
But the core issue with a lot of people here is they can't see multiple perspectives, or care to see things from a wider social (market) angle. Sometimes a person isn't the target customer—but many people here can't process that. Instead they internalize it as "Apple failed to make me happy, therefore Apple failed and Tim Cook should be fired."
Same, I’m waiting for an improved version in the 500-1000$ range
Not paying that much for something I’ll probably use as little as my quest 3, although I can see it be a little more useful with iMessage
Even reviewers who received free units say it collects dust on their shelves. And they're tech people.
Turns out the drive to most industrial growth in the western world is Alicia Keys videos /s
I purchased the AVP day one. I now use it 4 to 6 hours a day and it has become my go to device. When using my MacBook Pro, I immediately wear my AVP to provide the huge high resolution display. Then, I am able to open up and use the AVP apps alongside it and control them through the keyboard and trackpad of my MacBook Pro. No other external monitor allows this. I also purchased an inexpensive Bluetooth keyboard that I use with it. That allows me to be productive with simply using the AVP. And, as far as entertainment goes, there is no match. I no longer watch my television at all. What is amazing is the software for the Vision Pro will only get better. If there is a delay in launching internationally, it is likely because sales in the United States were far better than projected and more product needed to be produced. It’s that good.
Oh yes Apple is a famously enterprise-focused company and cares not of retail consumers. Makes you wonder why they sell it in Apple retail stores.
Coding directly off a laptop is inefficient enough, I couldn’t imagine trying to accomplish something on a VP linked to a laptop.
I don’t disagree with the suggestion that Apple is engaging in a feedback loop with early adopters, and that it is a long-term play. I just think that mixing enterprise and retail customers in that loop muddies the waters because users’ priorities, as well as the size of their wallets, are likely wildly different.
Every successful product evolves, taking into account target customer wants and needs and adjusting accordingly. No such thing as a perfect product, especially a v1.0 of it. IIRC, Apple has always been a retail consumer-driven products company. Those times when they have delved into enterprise have been either bulk sales of consumer products (like computers and iPhones) for use in enterprise along with some additional software pipelines/services (like the corporate iPhone lockdown stuff), or the occasional adaptation of consumer products to an enterprise-friendly form factor (thinking rack-mount as an example). These products were so successful as consumer retail items that the enterprise customers could more of an afterthought (a sensible one).
The Apple Watch is an example of (hopefully!) customer feedback driven evolution, but there is not mistaking it for a product targeting enterprise customers. The wants/needs of retail customers drive its evolution, as it should be. The AR/VR/XR companies you referenced, on the other hand, are focused on enterprise. They don’t care that a retail consumer thinks $5000 is too much to spend for a VR headset, or that it can’t play “BeatSaber” because they don’t have to.
The AVP is priced like an enterprise product but lacks in some of the already well-known consumer wants (gaming/VR controls, weight, etc.), yet Apple has marketed it to retail consumers, got all the right “influencers” to rave about it, sells it through retail stores and suggests the notion of “spatial computing” will transform how we (retail consumers) use technology. But Tim is happy to remind us that enterprise customers are using it.
I’m old enough to qualify as an “old fart”, and I have NEVER seen a “jack of all trades, master of none” situation turn out to be a good thing. Apple should have made up their minds about the target consumer space, then embarked on the feedback loop.