…The target audience would not get a Macbook Air; at minimum a iPad Pro. The Vision Pro is designed to be adjacent to the iPad Pro, Macbook Pro, Mac Studio, Mac Pro, and Pro Display XDR as well as the iPhone Pro (Dolby Vision HDR, > 1000 nits, and so on).
Unfortunately because of Meta and Microsoft bowing out of the prosumer XR spatial computing segment, the Vision Pro is essentially the only true option for prosumers at this time. That segment has been waiting for a good spatial computing option for a long time, and the Vision Pro delivers relative to what other manufacturers have tried by far.
Apple's prosumer hardware suite all by no coincidence have parity in premium HDR support without sacrifices for trivial and casual computing use cases such as gaming.
A portable Dolby Vision 4K 24" Display is $4000. Apple's Studio Display which cannot compete with Apple's  prosumer optimized HDR panels is $2500 at minimum with standalone displays from other manufacturers typically $3000 and above.
With again Meta bowing out of the prosumer standalone headset market this headset gen (Quest Pro) with a product that didn't fulfill conventional prosumer baselines (not even HDR) in the first place, there isn't another option.
Tons of interested prosumer spatial computing headset owners would love more options and perhaps "better" options– myself included not tied to Apple's ecosystem having high-end PC and android devices as well–but there isn't another serious option for them other than the Vision Pro.
It's like non-prosumer GPU buyers scoffing at Nvidia's 4090 when AMD and Intel doesn't even give 4090 buyers another option.