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They need to cut the price in half on this product family, like, yesterday.

At $4000 after everything, this is a dev kit available at retail -- not a product family.

Once a gadget costs north of $1500 maybe $2000... the number of people with that kind of disposable income to piss away drops off a cliff.
Yes, because selling a product at zero profit makes total business sense.
 
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Only usecase for the AVP: buy it, put it in a closet and sell it again in 20years - but too many guys will be doing exactly this.
It will not work as it require special lenses that after 20years is not made. The problem with this product as it stands now is that the second hand market is dead if you need special lenses to use it. You need to off-load the first generation before the enthusiast will hop on to the second generation. Just basic product development. Only way is to sell it back to Apple perhaps. This is Apple gold Apple Watch once again. 🤷🏼
 
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I think it has both a pricing and an image problem. I’m sorry but the scuba look is just too much. Every time I see it I want to look away. A high priority for a second gen Vision Pro is to avoid this scuba look at all costs.

Functionally… yeah it’s awesome and I’m sure it will improve and gradually come down in cost. It does have use cases, for sure. But please, please, please… just redesign this thing!

Redesign it above all else… highest priority.
Who cares what it looks like? It’s a device you use at home… and it still looks better than all the competitors
 
It will not work as it require special lenses that after 20years is not made. The problem with this product as it stands now is that the second hand market is dead if you need special lenses to use it. You need to off-load the first generation before the enthusiast will hop on to the second generation. Just basic product development. Only way is to sell it back to Apple perhaps. This is Apple gold Apple Watch once again. 🤷🏼
You don’t need special lenses unless you have eye problems
 
Wonder what‘s the percentage of returns during the return window

“Some” ….“But most of our customers love it!”

Screenshot 2024-07-11 at 2.14.28 PM.png
 
Never have been this un-excited for a new Apple product, ever.
I kind of agree. The product and novelty is really exciting. But the cost made it immediately unexciting. I think it's can serve both a really productive and entertaining role for people, but I'm just not one of those.
 
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I'd rather spend £3500-4000 on a new Mac Studio with M4 Max and maybe a Studio display.
…It's not an either-or. The target audience very likely has such things–except the Studio Display which is abysmal to the Vision Pro's screen (doesn't even have Dolby Vision HDR not anything close to > 1000 nits like the Vision Pro and literally ALL the other Apple prosumer devices with a screen)
 
4600€ with 512GB and prescription glasses. Whooop Whooooooop. My MBP 2012 will last for another while.
 
It gets worse for the Aussie fans with higher capacity.
It’s 3 MacBook Airs..
…The target audience would not get a Macbook Air; at minimum a iPad Pro. The Vision Pro is designed to be adjacent to the iPad Pro, Macbook Pro, Mac Studio, Mac Pro, and Pro Display XDR as well as the iPhone Pro (Dolby Vision HDR, > 1000 nits, and so on).

Unfortunately because of Meta and Microsoft bowing out of the prosumer XR spatial computing segment, the Vision Pro is essentially the only true option for prosumers at this time. That segment has been waiting for a good spatial computing option for a long time, and the Vision Pro delivers relative to what other manufacturers have tried by far.

Apple's prosumer hardware suite all by no coincidence have parity in premium HDR support without sacrifices for trivial and casual computing use cases such as gaming.

A portable Dolby Vision 4K 24" Display is $4000. Apple's Studio Display which cannot compete with Apple's prosumer optimized HDR panels is $2500 at minimum with standalone displays from other manufacturers typically $3000 and above.

With again Meta bowing out of the prosumer standalone headset market this headset gen (Quest Pro) with a product that didn't fulfill conventional prosumer baselines (not even HDR) in the first place, there isn't another option.

Tons of interested prosumer spatial computing headset owners would love more options and perhaps "better" options– myself included not tied to Apple's ecosystem having high-end PC and android devices as well–but there isn't another serious option for them other than the Vision Pro.

It's like non-prosumer GPU buyers scoffing at Nvidia's 4090 when AMD and Intel doesn't even give 4090 buyers another option.
 
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…The target audience would not get a Macbook Air; at minimum a iPad Pro. The Vision Pro is designed to be adjacent to the iPad Pro, Macbook Pro, Mac Studio, Mac Pro, and Pro Display XDR as well as the iPhone Pro (Dolby Vision HDR, > 1000 nits, and so on).

Unfortunately because of Meta and Microsoft bowing out of the prosumer XR spatial computing segment, the Vision Pro is essentially the only true option for prosumers at this time. That segment has been waiting for a good spatial computing option for a long time, and the Vision Pro delivers relative to what other manufacturers have tried by far.

Apple's prosumer hardware suite all by no coincidence have parity in premium HDR support without sacrifices for trivial and casual computing use cases such as gaming.

A portable Dolby Vision 4K 24" Display is $4000. Apple's Studio Display which cannot compete with Apple's prosumer optimized HDR panels is $2500 at minimum with standalone displays from other manufacturers typically $3000 and above.

With again Meta bowing out of the prosumer standalone headset market this headset gen (Quest Pro) with a product that didn't fulfill conventional prosumer baselines (not even HDR) in the first place, there isn't another option.

Tons of interested prosumer spatial computing headset owners would love more options and perhaps "better" options– myself included not tied to Apple's ecosystem having high-end PC and android devices as well–but there isn't another serious option for them other than the Vision Pro.

It's like non-prosumer GPU buyers scoffing at Nvidia's 4090 when AMD and Intel doesn't even give 4090 buyers another option.

Apple positions it as the future of computing. Not as a sidecar or accessory device. They envision you REPLACING your Mac with this. That’s what Apple’s marketing around it suggests.
 
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