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Yes, because selling a product at zero profit makes total business sense.
Depending on the industry it does make sense. Companies that make engines for aircrafts usually sell the engine at a loss and make money off the services. If not mistaken, Microsoft and Sony do the same with the Xbox and PlayStation consoles respectively and profit off the games.
How it stands today, the AVP is an Apple solution with no problem to solve. If your main purpose is content consumption go nuts but other than an immersive experience the general public don’t see a use for it.
 
Depending on the industry it does make sense. Companies that make engines for aircrafts usually sell the engine at a loss and make money off the services. If not mistaken, Microsoft and Sony do the same with the Xbox and PlayStation consoles respectively and profit off the games.
How it stands today, the AVP is an Apple solution with no problem to solve. If your main purpose is content consumption go nuts but other than an immersive experience the general public don’t see a use for it.

Exactly. Loss leader. Amazon does this with Kindles. They sell the hardware at a loss and the make up the difference on e-book sales.
 
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It will not work as it require special lenses that after 20years is not made. The problem with this product as it stands now is that the second hand market is dead if you need special lenses to use it. You need to off-load the first generation before the enthusiast will hop on to the second generation. Just basic product development. Only way is to sell it back to Apple perhaps. This is Apple gold Apple Watch once again. 🤷🏼
Like with first iPhone - you buy one for an insane amount of money, but no one is going to unbox it and use it. It turned into an item for collectors.
 
by age 45 that's 85% of people
That's very old in the tech industry; all people above that age need reading glasses and so on. That's for all devices with a screen if they don't use contacts.

Apple positions it as the future of computing. Not as a sidecar or accessory device. They envision you REPLACING your Mac with this. That’s what Apple’s marketing around it suggests.
…It is a future of computing, yes. Spatial Computing is in many ways very much a higher-end and more convenient form of computing for a variety of use cases than non-spatial-computing platfomrs .

Replacing your Mac is deliberately ambiguous and left to be varied to user-to-user. It is not intended to necessarily mean COMPLETELY replace a Mac at all. That a straw-man takeaway from their marketing on your part.

The Vision Pro is designed to replace using a prosumer Mac and iPad Pro for a variety of use cases its intrinisically can as a spatial computing device and having several parities with such devices (Prosumer HDR performance/support, Automatically iPad app compatibility unless iPad devs opt-out, Apple Silicon on par with iPad Pro SKUs at time of launch, and so on).

For a Vision Pro to completely replace a Mac, it would need a OS as open and its APIs having full parity to be objective.
 
It’s called a “loss leader” and companies do it all the time.
…Not Apple if you have any idea how they typically conduct their business and what profit margins their stakeholders are accustomed to.

Meta is certainly a loss leader in the device category, losing 4 billions dollars to date they justify having aspirations to support their metaverse vision and the idea of making that money back by mobile-gaming-like buying/consumption by consumers–as well as perhaps via their main business (personalized advertising on a very personal device).

Apple does not typically sell products at a loss to attract customers; they deliberately sell products for segments that don't merely settle for products based on price.

They're extremely successful doing so just like Nvidia and Dolby to be one of the most valuable tech companies in the world without being a market leader nor price loss leader in essentially all the product categories they do business in because more niche audiences than mainstream consumers value that focus THAT much (tablet industry maybe the sole exception).

So much so, they're renowned for their supply chain prowess and profit margin floors they can set with in comparison to other companies that cannot compete as a sacrifice of them chasing broader audiences.

It's a trade-off other companies are happy with not nearly as focused on design and advancing computing categories with such risk Apple has elected to have with their business.
 
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I think it has both a pricing and an image problem. I’m sorry but the scuba look is just too much. Every time I see it I want to look away. A high priority for a second gen Vision Pro is to avoid this scuba look at all costs.

Functionally… yeah it’s awesome and I’m sure it will improve and gradually come down in cost. It does have use cases, for sure. But please, please, please… just redesign this thing!

Redesign it above all else… highest priority.

That picture illustrates how there's no possible way to not look like a big dork while wearing this thing. It's like riding on a Segway: sure, it's a fun experience, but man do you look goofy while using it!
I agree it could have been designed with better aesthetics—I have some ideas, not just for aesthetics but also partly function, assuming it’s feasible from an engineering standpoint.
However, I’m not sure why aesthetics are important for this device relative to other wearables or devices in general. It’s generally not something one should use in public so others generally aren’t going to see you wearing it, and while wearing it you can’t see yourself or the device.
But I suppose it’s just human nature to care what you look like even if no one is looking.
 
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The "average" UK salary might be £35k, but wealth isn't evenly spread. Apple product roll-outs are usually to markets with the highest wealth concentration. Seems like a good strategy to me.

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I'm skipping the first gen model though. I've got a 5k MacBook Pro and I get 8-10 hours use of it every day for two years - so it feels like great value. Vision Pro for a couple of hours a week - not so great a value proposition in my case.
 
The Vision Pro is designed to replace using a prosumer Mac and iPad Pro for a variety of use cases its intrinisically can as a spatial computing device and having several parities with such devices (Prosumer HDR performance/support, Automatically iPad app compatibility unless iPad devs opt-out, Apple Silicon on par with iPad Pro SKUs at time of launch, and so on).

What?
😵‍💫

I can't even tell what you are saying here
 
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Sony + PS4/5 entered the chat ;) Although to be fair, the profit margin on PS4/5 games is probably a lot higher than the solitaire game on the AVP....
So true, Quest 3 is very affordable, but apps/games stack up so quickly. I've purchased just a few and it's already around 100EUR.
 
AVP is the start of the new industrial age of ambient and spatial computing experiences that will fundamentally drive humanity to lead more productive and healthy lifestyles. While some resistance is to be expected initially, there is no doubt that Apple is about to embark on a new journey of completely redefining how we view essences of human experience and interaction.
 
What age demographic do you suppose has the most money to spend on these sorts of toys?
…Prosumers have a wide age demographics–especially those entrenched in the tech industry and major tech cities. It's not unheard of for young adults to make hundreds of thousands of dollars in Silicon Valley Apple's HQ is based in.
 
What?
😵‍💫

I can't even tell what you are saying here
… The Vision Pro is a prosumer device in the same way Apple's other prosumers devices are; that very deliberate design choice to have parity with such devices with its screen and compute capabilities.

Furthermore it's a spatial computing device that fundamentally enables the Vision pro to have impossible to copy benefits it has over Apple's other prosumer devices due to the form factor and capabilities the others don't share such as it's hands-free core UX experience, it's far more flexible and private screen canvases; and prosumer-level 3D movies support.

It can run iPad apps without hands at all in addition to mirroring and its native apps of its own for optimal multi-tasking.
 
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