Apple Vision Pro May Now Be Out of Production

[surferfb]

We've already got those? They are called Television.

You can watch it with your family without 2 and half pounds strapped to your head.

This is what I'm talking about when I say it's clear a lot of people who frequently criticized it haven't used the device for any length of time. Which is to be expected, because it's a really expensive new product category, but why a lot of us who do enjoy AVP get frustrated.

Watching content on AVP is not even close to the same experience as TV. It's so, so, so much better. And that's before you get to immersive content (or even the non-immersive 3D). Unless I am watching something with my wife (which then of course I watch it on the TV - I enjoy being married). But if I'm watching a sporting event, or something just for me, it's in AVP.

It's like someone showing you the first iPhone and your response is "We already have laptops and how am I supposed to browse the web on that tiny screen."

 

[Ghost31]

This is what I'm talking about when I say it's clear a lot of people who frequently criticized it haven't used the device for any length of time. Which is to be expected, because it's a really expensive new product category, but why a lot of us who do enjoy AVP get frustrated.

Watching content on AVP is not even close to the same experience as TV. It's so, so, so much better. And that's before you get to immersive content (or even the non-immersive 3D). Unless I am watching something with my wife (which then of course I watch it on the TV - I enjoy being married). But if I'm watching a sporting event, or something just for me, it's in AVP.

It's like someone showing you the first iPhone and your response is "We already have laptops and how am I supposed to browse the web on that tiny screen."

Like i said in a comment somewhere else, i saw a movie last weekend and was actually disappointed it didn’t look as good as my Vision Pro. But that’s just….not something people looking at a simple spec sheet is going to understand.

I literally remember people saying “i already have a touchscreen phone” when the iPhone came out, despite needing to use a stylus with it and it running slow windows mobile. But the people on here aren’t exactly arguing in good faith either

 

[ProbablyDylan]

Man, people are so eager for AVP to fail. I tried it and liked it, but not enough to buy it. Whether a device is useful or not is a deeply personal decision.

 

[Ghost31]

Heeeeeeeeeeey ! Not sure can't be bothered to check either.

My guess if people cared that much they would've purchased a vision pro but it seems like they didn't so they obviously don't.

Half of the benefit of having movies theater size screen is to be able to share it with your friends and family.

“They” who? About 500,000 people by some estimates have bought it despite limited availability, only being sold at apple stores, only in some countries and being the most expensive thing most people have ever bought. But i guess they don’t count

 

[Mrkevinfinnerty]

“They” who? About 500,000 people by some estimates have bought it despite limited availability, only being sold at apple stores, only in some countries and being the most expensive thing most people have ever bought. But i guess they don’t count

We keep hearing Apple have two billion happy returning customers. They could only convince 0.025% to buy one?

This is what I'm talking about when I say it's clear a lot of people who frequently criticized it haven't used the device for any length of time. Which is to be expected, because it's a really expensive new product category, but why a lot of us who do enjoy AVP get frustrated.

Watching content on AVP is not even close to the same experience as TV. It's so, so, so much better. And that's before you get to immersive content (or even the non-immersive 3D). Unless I am watching something with my wife (which then of course I watch it on the TV - I enjoy being married). But if I'm watching a sporting event, or something just for me, it's in AVP.

It's like someone showing you the first iPhone and your response is "We already have laptops and how am I supposed to browse the web on that tiny screen."

I think you are overestimating how much people care at all and certainly how many people care enough to pay three and half grand for the experience.

 

[Ghost31]

Best failed product ever

 

[dba415]

Man, people are so eager for AVP to fail. I tried it and liked it, but not enough to buy it. Whether a device is useful or not is a deeply personal decision.

People are deeply eager for lots of things to fail...AI, social media, car companies like Tesla etc

 

[surferfb]

I think you are overestimating how much people care at all and certainly how many people care enough to pay three and half grand for the experience.

Again, I didn't expect many people to pay $3500 for AVP. I never expected it to be anything more than rich early adopters and developers buying this product. I certainly wasn't expecting a smash hit, and I am absolutely certain Apple wasn't expecting a smash hit at that price. They're not stupid. Even if you signed up for the no-interest financing you were paying like $350 month with tax and Apple Care - that's a car payment!

It's a fantastic experience (with some admitted drawbacks that are to be expected in a gen1 product) that was never going to be a hit because the price required to make the experience fantastic is very high. But I expect the price to come down, the weight to come down, and in 3-5 years there will be a version that is a lot more palatable to a lot more Apple customers, and at that point there will be a nice library of content for the device.

Which has been my point all along. This a long term play. And despite all of the nay-saying on MacRumors, the fact that Meta, Samsung, Google, and others all seem to think there is a product category here reinforces my belief that AVP won't be a one and done.

 

[turbineseaplane]

Man, people are so eager for AVP to fail. I tried it and liked it, but not enough to buy it. Whether a device is useful or not is a deeply personal decision.

Nobody is “eager for it to fail”

Folks are skeptical about the future, informed by the actual release and what has happened since.

Anyone who thinks this has gone well or as Apple had hoped are absolutely looking through very rose colored glasses here.

If they release an updated version we can readdress all this, but that is all in the unknown future

We all know how Apple goes. This platform may go untouched now for years… or new hardware could release this calendar year!

It’s all a black box with Apple

I’d be possibly interested in a revised model for casual content consumption, but only at $1k or less

Many are wildly overestimating the mass market appeal for this type of device

 

[WarmWinterHat]

Again, I didn't expect many people to pay $3500 for AVP. I never expected it to be anything more than rich early adopters and developers buying this product. I certainly wasn't expecting a smash hit, and I am absolutely certain Apple wasn't expecting a smash hit at that price. They're not stupid. Even if you signed up for the no-interest financing you were paying like $350 month with tax and Apple Care - that's a car payment!

It's a fantastic experience (with some admitted drawbacks that are to be expected in a gen1 product) that was never going to be a hit because the price required to make the experience fantastic is very high. But I expect the price to come down, the weight to come down, and in 3-5 years there will be a version that is a lot more palatable to a lot more Apple customers, and at that point there will be a nice library of content for the device.

Which has been my point all along. This a long term play. And despite all of the nay-saying on MacRumors, the fact that Meta, Samsung, Google, and others all seem to think there is a product category here reinforces my belief that AVP won't be a one and done.

I think every company is looking for the Next Big Thing, and they all sorta mirror one another incase one of these ideas hit, so they won't be left behind. AI is the current Big Thing, so Apple is scrambling, they were hoping VR would be a bigger deal than it has turned out to be, but the populace has already forgotten that it exists, the press doesn't talk about, Apple only showed a couple very tiny snippets about it at the September event, the list goes on.

Personally, I don't think VR is going to be the Next Big Thing. It'll be there, but it'll be niche, and stay niche; kinda like the Mac Pro.

 

[paradox00]

Sorry but stating that
"The primary problem is that the Apple Vision Pro currently is an entertainment device priced like a mid to high end workstation."

starts with a flawed premise. The AVP is decidedly not simply "an entertainment device."

Most negative comments here start based on such grossly flawed logic.

That's its most compelling use case right now. Reality doesn't always align with the ideals of what a device is supposed to be. Nothing I can do about that.

Apple updated precisely zero of their creativity apps for use on Vision Pro, they don't allow Mac apps to run on device. Apple did update entertainment apps like those for movies and photos, and they are actively producing immersive video content; but yeah feel free to keep telling me it's not an entertainment device. The AVP is finding some niches in healthcare in spaces that HoloLens used to occupy, and you can use it as an ultrawide monitor for your Mac. However when you read threads like this one, watching video comes up time and time again, because it actually is excellent for that (if you're watching alone of course). That use case is fine, but the price places it out of the reach of most consumers that would be interested in that (nor do most people spend $3500 on monitors for their Mac). The price is misaligned with how AVP is being used right now. That is its primary problem. Arguing that my logic is flawed won't change this, but I'm not going to try to convince you that the sky is blue if you think it's pink.

 

[Allen_Wentz]

Since majority of users can’t create content optimized for this class of product consumers have voted. Alpha level? Pricewise absolutely, technically absolutely stunning screens, practicality and value not so much. Beautiful, elegant, useless for most, that’s not a good start in my world. How could they have misread the market that badly. $600 price point, given software and content limitations is the sweet spot for now.

You ask: "How could they have misread the market that badly. $600 price point..."

My opinion is that like most of the negative comments here you are basing an entire analysis on a flawed premise. In this case it is your idea of "the market." Like so many others here, you apparently think in terms of selling iPad Minis or something, IDK.

The AVP is an introduced concept, intended for all manner of potential users to evaluate. Many (most?) of those user types may not be mass market, which is fine. Simplistically measuring the AVP in terms of immediately satisfying some perceived $600 mass market is very wrong-headed thinking; flawed premise.

 

[Allen_Wentz]

I think every company is looking for the Next Big Thing, and they all sorta mirror one another incase one of these ideas hit, so they won't be left behind. AI is the current Big Thing, so Apple is scrambling, they were hoping VR would be a bigger deal than it has turned out to be, but the populace has already forgotten that it exists, the press doesn't talk about, Apple only showed a couple very tiny snippets about it at the September event, the list goes on.

Personally, I don't think VR is going to be the Next Big Thing. It'll be there, but it'll be niche, and stay niche; kinda like the Mac Pro.

The simplistic use of the term VR suggests limited understanding of AVP.

 

[Allen_Wentz]

Who is we? When making statements on behalf of others you either need to clarify who you are speaking on behalf of, or you should use the word I if speaking for yourself.

While I agree that there is a place for making medical and laboratory products that don’t have mass appeal as a consumer electronics company and that isn’t a market Apple is in or is likely to pursue as it doesn’t suit the scale a company like Apple needs to achieve to be profitable. Apple, despite their glossy marketing is only interested in maximizing profits.

I and some others (we) can readily envision many potential AVP uses. Sorry you cannot. The mass spectrometer example given was just one simple single example. Many others in many different fields come quickly to my mind (our minds). E.g. construction technology is IMO very obvious, as are many engineering disciplines. Or closer to mass market appeal is the replacement of large external displays with AVP usage. The point is that AVP is a proof-of-concept which thoughtful people can use to evolve from.

 

[WarmWinterHat]

The simplistic use of the term VR suggests limited understanding of AVP.

It's not what it does, it how it does it. Strapping a screen to your face and isolating yourself from those around you is a niche thing, and will always be niche. Yes there are situations where such a device could be useful, but I'm not going to do it, period, and I'm not going to participate, at all, in any "spatial computing" that requires a headset.

Yes I've tried it. The form-factor sucks.

 

[UK-MacAddict]

it was obviously a dead duck in the water as soon as rumours of a headset were in development. Waste of resources.

 

[Allen_Wentz]

It's not what it does, it how it does it. Strapping a screen to your face and isolating yourself from those around you is a niche thing, and will always be niche. Yes there are situations where such a device could be useful, but I'm not going to do it, period, and I'm going to participate in "spatial computing" if it requires a headset.

The form-factor sucks.

Certainly you need not do it, period. The thing is that sometimes others do want to isolate to better get work done. Try to envision a construction engineer using the AVP tool while analyzing the components of a building, or a bridge designer trying out different bridge design choices. There are lots of other potential usages to envision as well.

 

[Allen_Wentz]

it was obviously a dead duck in the water as soon as rumours of a headset were in development. Waste of resources.

You probably incorrectly thought that about the Newton as well if you were alive then.

 

[WarmWinterHat]

Certainly you need not do it, period. The thing is that sometimes others do want to isolate to better get work done. Try to envision a construction engineer using the AVP tool while analyzing the components of a failed building, or a bridge designer trying out different bridge design choices. There are lots of other potential usages to envision as well.

Apple is venturing down the wrong path. It's locked down like iOS, and the screen options are locked to Mac only. More proprietary crap.

My workplace (hospital) is PC only, even though company phones are all iOS. Guess the Vision Pro is out... bummer, since Apple won't allow HDMI or any non-proprietary video input, nor will they allow HDMI video out/mirroring. Surgery ruled it out as an option.

 

[Allen_Wentz]

Apple is venturing down the wrong path. It's locked down like iOS, and the screen options are locked to Mac only. More proprietary crap.

My workplace (hospital) is PC only, but company phones are all iOS. Guess the Vision Pro is out... bummer, since Apple won't allow HDMI or any non-proprietary video input. Surgery already ruled it out.

Agreed the whole PC<->Mac workflow thing remains a clustermess. When an entity specifies all-PC, Macs are often hosed. Interesting that some neurosurgical suites are using AVP.

 

[ProbablyDylan]

Apple is venturing down the wrong path. It's locked down like iOS, and the screen options are locked to Mac only. More proprietary crap.

This is ultimately the achilles heel of AVP. Apple is positioning it as a computer, but it lacks the flexibility and capability of a real computer. It's especially frustrating considering that Apple knows how to make a real computer because they already make the Mac!

A $3.5K iPhone for my face is not nearly as useful or enticing as a $3.5K Mac for my face.

 

[WarmWinterHat]

Agreed the whole PC<->Mac workflow thing remains a clustermess. When an entity specifies all-PC Macs are often hosed. Interesting that some neurosurgical suites are using AVP.

I don't work in surgery, or IT, so I'm not privy to the entire decision, but I know of three problems. One, it doesn't shut down/crash to being see-through, as in the screens go black. Secondly, there was no easy and reliable way to broadcast and stream everything seen by the person wearing the headset into the network video recording/broadcasting systems. All surgeries are recorded from multiple angles, including what the surgeon's see (including any overlays), if wearing headsets. Third, the weight.

If they just added HDMI/usb-c video options, at least one of those reasons would instantly disappear.

 

[Kabeyun]

I’m thinking of it as an excellent proof of concept. This kind of wearable will always be a überniche product.

 

[smulji]

Agreed the whole PC<->Mac workflow thing remains a clustermess. When an entity specifies all-PC, Macs are often hosed. Interesting that some neurosurgical suites are using AVP.

AVP will end up like MS HoloLens. First, they tried it with the consumer market, it failed. Then shifted towards enterprise use cases, it failed. And then cancelled.

 

[turbineseaplane]

AVP will end up like MS HoloLens. First, they tried it with the consumer market, it failed. Then shifted towards enterprise use cases, it failed. And then cancelled.

Agreed

I see very little difference between that situation and that of the AVP