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AVP will end up like MS HoloLens. First, they tried it with the consumer market, it failed. Then shifted towards enterprise use cases, it failed. And then cancelled.

Agreed

I see very little difference between that situation and that of the AVP
 
AVP will end up like MS HoloLens. First, they tried it with the consumer market, it failed. Then shifted towards enterprise use cases, it failed. And then cancelled.
Nah, apple are in the position to make it happen. Microsoft seem to kill things just as they're starting to show promise due to them not making money fast enough.

And that's fine - MS are making bank on services with 365, Xbox Live, Azure.

We still have and use some HoloLens units here. They were great during covid when flights were unavailable for remote support.
 
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But then when technology comes along and introduces those very same things that we would have marveled at a decade ago, many in society shut it down over these small inconveniences. “It’s a bit heavy” “too expensive for me!” “There’s not a million apps yet”.

A lot of squeaky wheel users can't see any further ahead than the next 5 minute tiktok video. What the Vision Pro unit is today is nothing like what it will be developed into in this decade.

It will do some of the same things, but the form factor will evolve massively. Anyone who thinks they're going to be wearing a big heavy box on their head to do Vision Pro things in 5 years is nuts. That's not what the future of this product is. But that's the only way to get the technology in a functional product right now in order to develop the software for what's coming.
 
A lot of squeaky wheel users can't see any further ahead than the next 5 minute tiktok video. What the Vision Pro unit is today is nothing like what it will be developed into in this decade.

It will do some of the same things, but the form factor will evolve massively. Anyone who thinks they're going to be wearing a big heavy box on their head to do Vision Pro things in 5 years is nuts. That's not what the future of this product is. But that's the only way to get the technology in a functional product right now in order to develop the software for what's coming.

Maybe don’t name call people you disagree with?

Let’s have some respect for other users and viewpoints please
 
A lot of people who have to wear glasses don't want to wear them. The form factor is a hard sell for a consumer electronics item, much harder than a handheld device. The use cases need to be super compelling.

If you want to project far enough into the future, eventually the displays and cameras will be via your mk1 eyeballs and neural interface by the hardware talking directly to your brain.

This will happen, eventually.
 
AVP will end up like MS HoloLens. First, they tried it with the consumer market, it failed. Then shifted towards enterprise use cases, it failed. And then cancelled.
We will see. HoloLens was MS and ~8 years ago, so much lower tech and not Apple's product competence. IMO the AVP stands miles above the old MS product.

Note also that Apple is not in a mode of "tried it with the consumer market." AVP is a concept introduction that enjoyed a few hundred thousand early experimenters despite its high price tag. Personally I may yet buy a v1 AVP and will surely buy a V2 AVP even at the same pricing.
 
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Moreover, Apple has purportedly suspended work on the original second-generation Vision Pro for at least a year to focus on developing a lower-cost headset.

Wait, shouldn't "lower-cost" have been the goal for a second-gen version all along? No one was complaining about the quality or speed, it's mostly the ridiculous price and lack of content/apps (and maybe battery life and weight).
 
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Had one, returned it within the return window.

1. Too expensive for what it did.
2. Too heavy to wear for extended periods (with the head straps). With improved head strap support, weight
likely wouldn't be an issue.
3. Ecosystem is too small. No Youtube app, c'mon!
4. FOV wasn't great, and smaller than my kid's Quest 3. It really dampened the sense of immersion.
5. Lens glare made movie watching horrible.
6. Did nothing to improve my work productivity.
7. Passthrough is trash.
8. Video recording is 1080p, and feels like it's from the OG iPhone.
9. Several times I nearly ripped the battery pack out of my pocket due to the cable.
10. The huge "wow" novelty wore off after 1 week. Using my iPhone was more fast, convenient, accurate, and there's actual content for it. This isn't an "early adopter product" but rather a half-finished beta product that is not ready for mass production. Huge swing and a miss from Apple. Sad, because I really really really wanted it to be more than it was. As someone working virtually out of my home, it sounded so amazing to be able to do my work on a beach or on top of a Hawaiian mountain, but it doesn't deliver for all of the above reasons. In the end of the day, my 2021 MBP display is crisper and more pleasant to look at for hours on end without hurting my eyes.
 
Honestly the AVP was THE Apple product that you really have to justify using. I felt I needed to use it just because I paid so much for it and felt guilty not using it as my display VS my iPhone. Every thing Apple has made, you didn't realize how much it'd be helpful and wonderful to use until you started using it. I mean that from the Apple TV all the way to the HomePod and iPhone and computers. Apple stuff is good, very reliable, and generally pleasant to play with. AVP is a totally different beast that you have to try to like using, very shortly after the "oh wow" factor wears off within a week.
 
Wait, shouldn't "lower-cost" have been the goal for a second-gen version all along? No one was complaining about the quality or speed, it's mostly the ridiculous price and lack of content/apps (and maybe battery life and weight).
My [admittedly limited-value] opinion is that no, lower cost should not have been the goal for a second-gen version all along. As a concept introduction cost should not be a primary driver of AVP design. Obviously cost is always a consideration in product design, but for a $4T company initiating a conceptually new product direction cost should be way down the list of priorities.

Specifically, v1 AVP sold pretty well given what it is and what the initial price was. So IMO v2 design should focus primarily on improving those those things that users of v1 felt most needed improvement rather than on lowering the price. I will almost assuredly buy an evolved v2 as long as it does not cost more.

Edit: What I personally would like to see with v2 [already starting to happen with visionOS2] is better/smoother interoperation among Mac, AVP and multiple AVP/external displays. Also even better cameras looking at the proximal workspace [viewing paperwork!]. If that requires newer better hardware/RAM/whatever that is OK with me, I am willing to buy in.
 
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The device was never going to be a mainstream product with its pricepoint and being a wearable for the face, but I am surprised to see the first generation discontinued less than a year on. It is a bit of a niche market and Apple are rather late to it, much like with the HomePod. They entered that market about 3 years too late with a high priced device and set all the services to be proprietary, preventing people from using non-Apple streaming services. Launching a Vision product in a Pro spec at nearly £4k boggled my mind to be honest, but not as much as the camera control button on my 16 Pro Max, what was that about? 🤣
AVP does not have "the first generation discontinued less than a year on."
1) AVP is a year and a half old now.
2) AVP is not a discontinued product.

Supply chain adjustments are not product discontinuation.
 
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My [admittedly limited-value] opinion is that no, lower cost should not have been the goal for a second-gen version all along. As a concept introduction cost should not be a primary driver of AVP design. Obviously cost is always a consideration in product design, but for a $4T company initiating a conceptually new product direction cost should be way down the list of priorities.

Specifically, v1 AVP sold pretty well given what it is and what the initial price was. So IMO v2 design should focus primarily on improving those those things that users of v1 felt most needed improvement rather than on lowering the price. I will almost assuredly buy an evolved v2 as long as it does not cost more.

Edit: What I personally would like to see with v2 [already starting to happen with visionOS2] is better/smoother interoperation among Mac, AVP and multiple AVP/external displays. Also even better cameras looking at the proximal workspace [viewing paperwork!]. If that requires newer better hardware/RAM/whatever that is OK with me, I am willing to buy in.
Apple was very deliberate with a lot of decisions with the Apple vision PRO that tells us a lot about their thinking on this product line.

Apple vision PRO. Is this the first product that was introduced as the pro version? Why would they do that? It really seems like they fully know the product category they’re entering is niche, so they need to release a product that quality wise isn’t just “meh” like everything else. If the displays were the same as the quest 3 and the Apple vision was $1500, they couldn’t sell the point it’s the best entertainment device in your house. They also couldn’t sell it as a Mac virtual display

If they released it with controllers (which I want them to do at some point) it would be clear they are entering the gaming space so the quest comparisons will be immediate and people will label avp as a “gaming device” when they’re trying to make it an all purpose device like an iPad.

On controllers, it’s probably gonna be like iPad and the Apple Pencil situation all over again. People will be asking for years. Saying it’s obvious it should have it. Then it will get developed and released and finally feel like a more complete product.

Price: the price is as much of a psychological anchor point than anything. Apple is a 4 trillion dollar company. They could sell these at cost and it wouldn’t hurt them. Selling this on the high end is a signaler to the market that this is a high end device category now. Not that cheap quest stuff kids use (still love my quest 3)

If anybody knows anything about price anchoring, they know to expect a cheaper version at some point and for that price to have a wow effect. Not…to the unimpressed people who are telling us until they’re blue in the face they don’t want one, but to the people that DO want one but can’t afford it. When it comes out as vision air at half the price and barely any compromises, it’s gonna seem like a really good deal.

My prediction: initial leaks before launch said this was gonna be $2,999. That was already a lot. Then they announced it as $3500. Something changed internally if that’s accurate. I’m guessing version 2 they lower it to 2,999 with some nice upgrades, a year later release one that’s $2,000 or a bit below and over the years when big things like immersive sports get content gets added, it’s gonna feel like you’re missing out not having one.

This product is gonna stick around. Apple dumped what. 10 billion on the car project and never released anything. They don’t care about releasing things for the sake of it or even recouping research costs. They released this because smarter people than us see where this is going and they have a roadmap of what this can be.

Now Google is jumping on board with their on Vision Pro copycats. Samsung is making horizon headsets on the high end. And a few years from now people are gonna forget they dismissed this
 
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They could sell these at cost and it wouldn’t hurt them.

I strongly believe that they actually are selling these at close to cost. These are high end components and I recall seeing a BOM breakdown and it was expensive, even without the design and integration cost, software R&D, etc.

It costs a lot because of the spec. This stuff isn't cheap, and unlike the quest apple is not subsidising the device with sharing of your personal data. The displays it uses are best in class and limited supply.


But let's be real: apple could afford to give these away to buy market share if they really wanted to. They're that big.
 
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I don't need a lower-cost headset, I already have a Quest 3.

I want a badass pro headset that can run Mac apps and completely replace my MBP with two external monitors.
Instead we got an iPod with a Mac Pro price tag.
 
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I don't need a lower-cost headset, I already have a Quest 3.

I want a badass pro headset that can run Mac apps and completely replace my MBP with two external monitors.
Instead we got an iPod with a Mac Pro price tag.
well add a headless Mac Mini in your AVP bag and you got your solution - virtual display works like a charm and you can add for a fraction of the cost of any AVp MAC software running on it and unload the SoC in the AVP

I had my AVP with me in my Xmas vacation and it provided exactly the display I was not willing to carry along.
 
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This morning I found the latest news about the Blackmagic Cine Immersive - I have no idea how much it costed them to develop this beast but their commitment is a good indication on the return of investment they expect.


And it's comparable cheap considering other film equipment like RED or ARRI
 
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