Apple Vision Pro May Now Be Out of Production

[turbineseaplane]

Seems like he only said this when it became clear there wasn't much interest. The introduction announcement had a very different marketing slant to it.

This in no way reads like: "early adopter niche product we are going to stop producing at the end of next year"

The way AVP has gotten slowly relegated to the ignored areas of Apple Stores says it all -- and is also sad

Even in a store where that hasn't happened, everyone just walks past it ... it's always the empty table with nobody there.

Nobody (meaning mainstream) wants this thing

 

[surferfb]

This in no way reads like: "early adopter niche product we are going to stop producing at the end of next year"

View attachment 2469239

“Years ahead and unlike anything created before” and “most advanced personal electronic device ever” screams early adopter.

 

[jo-1]

376 comments and counting - exceeding ‚normal‘ attention of attractive solutions in this forum by far

 

[Mr_Ed]

You’re being willfully obtuse with how marketing works. Straight up telling the world “this isn’t for you” is not how to launch a new product. Especially when it’s obvious that it’s not for most people because of where it’s priced.

Just because you want AVP to be a massive failure doesn’t make it so.

A Mac Pro is also expensive and isn’t marketed to the general public as a great way to watch TV, movies, to create/watch 3d family videos, play games with Apple Arcade, or any number of things clearly aimed at the general public. It’s marketed as a tool for professionals. I’m not the one being obtuse here.

I didn’t want this product to fail, but I didn’t think it would succeed unless it was truly revolutionary. It clearly isn’t. I wanted Apple to show me how spatial computing would make me more productive than I am with tools I already have. They didn’t do it. So I and other’s here see it as a dud. Simple.

 

[turbineseaplane]

It's totally inaccurate to assume anyone critical of the AVP release "wants it to fail" (or similar thoughts)

I'm on record saying I'd LOVE this type of device if it were retooled to be a bit less cumbersome and far less expensive

$1k price point should be targeted as that's within reason for the Apple Tax in the context of where the mainstream HMD market mostly is (sub $500)

Personally, I'd love an Apple HMD that is built to work only when connected to an Apple device of some kind
The fully standalone aspect adds a lot of issues to work around

 

[VisceralRealist]

A Mac Pro is also expensive and isn’t marketed to the general public as a great way to watch TV, movies, to create/watch 3d family videos, play games with Apple Arcade, or any number of things clearly aimed at the general public. It’s marketed as a tool for professionals. I’m not the one being obtuse here.

I didn’t want this product to fail, but I didn’t think it would succeed unless it was truly revolutionary. It clearly isn’t. I wanted Apple to show me how spatial computing would make me more productive than I am with tools I already have. They didn’t do it. So I and other’s here see it as a dud. Simple.

Exactly. The Mac Pro is an example of a product that is not marketed to the mainstream. It is deliberately presented as a professional tool for a niche subset of customers. It is not shown being used in living rooms by families, or as a media consumption device. Apple knows the market for the Mac Pro is limited. It is the most advanced and most expensive in a category with many options for different use cases. The AVP was not presented that way. No, I don’t think they expected it to sell as well as the first iPhone, but it sure was compared to it a lot. The difference is people already had phones when the iPhone came out. The AVP is an entirely new category of device that was intended to catch on more than it has; it has clearly fallen below expectations. On tech forums like these, there is an outsized interest in it, but the mainstream interest isn’t there. And it isn’t just because of the price.

It's totally inaccurate to assume anyone critical of the AVP release "wants it to fail" (or similar thoughts)

I'm on record saying I'd LOVE this type of device if it were retooled to be a bit less cumbersome and far less expensive

$1k price point should be targeted as that's within reason for the Apple Tax in the context of where the mainstream HMD market mostly is (sub $500)

That’s true, though I’ll go on record saying I wouldn’t be interested in this device even if it were a $300 pair of glasses. That has nothing to do with what I “want” for Apple, though. I’ve never been interested in the Apple Watch either, but I don’t “want it to fail”. The Watch is just something that I don’t feel I need. But I don’t think it’s a bad product.

 

[turbineseaplane]

I’ll go on record saying I wouldn’t be interested in this device even if it were a $300 pair of glasses.

Fair

Personally I would love to have something from Apple that allowed for content consumption and external Mac display usage in an HMD

That's all I would need and want out of it -- it would be phenomenal for my particular travel/remote setup needs

 

[jo-1]

Fair

Personally I would love to have something from Apple that allowed for content consumption and external Mac display usage in an HMD

That's all I would need and want out of it -- it would be phenomenal for my particular travel/remote setup needs

I use my AVP also for that.

 

[Matz]

It was a nonchalant way of me saying you can use whatever word you want to describe a disappointing episode in this products history.

I wasn’t uncomfortable about anything, I have no investment in this other than to comment casually.

Ah. I think I understand where you’re coming from.

I get that the topic of the AVP is quite emotionally charged for some, as evidenced by many of the comments in this thread.

Which, for some reason, has become increasingly common on MR.

AVP may or may not survive as a product. I believe that it has produced some benefit to the Apple ecosystem, and will likely lead to future products that appeal to a wider audience. However, I don’t believe its survival is all that important in the long run. I really don’t have a dog in that fight.

My original comment to you was simply to point out that you cited the article incorrectly, in order to bolster your position. That’s all. It actually doesn’t matter what the topic is; there is entirely too much of this going on in the media, and in social media. It’s quite tiresome. So I spoke up.

Why? Because I believe that language in any discussion - particularly one that is controversial or one that provokes emotional responses - should be used in a precise fashion, rather than using ‘whatever word one likes,’ which is pretty silly. Words have meaning. At least that is how I learned and practice English.

 

[surferfb]

Just for kicks, I went through the MacRumors Apple Watch reveal thread from 2014. History doesn’t repeat, but it certainly does rhyme. All emphasis is mine.

Apple should have waited a few more years until the technology made this kind of product workable.

Apple probably should've just let this one go. It's a stupid product category to begin with.

Nobody wants a big lump of metal in their wrist to lug around because they're too lazy to put their hands in their pockets to fish out a phone.

The are some really good aspects of the Apple Watch, but the problem is it doesn't seem like something people will continue to use for more than one generation, due to its impractical gimmicky nature.

I thought with all the hype they had pulled something major off. But this looks laughable. The only thing funnier are the mac journalists trying to find something nice to say.

What were ives and cook thinking?

So much money they invested on this crap that could have made sapphire iPhone with liquid metal or maybe a Retina iMac etc.

Why you have to follow the followers Apple...?

we miss you Steve!

But it's ugly, non-intuitive, overpriced AND IT NEEDS A PHONE TO WORK. This is a massive fail across the board. As was stated beautifully earlier: if you didn't tell me that this was an Apple product, I'd've never known it.

Unless it changes to a standalone device in future versions, if there are future versions, and the crown & "friends" button are gotten rid of so it's taptic enabled only, then I see this as Tim Cook's albatross/epitaph.

When all the rumors were buzzing about this, I laughed and thought that Apple probably had no interest in making a watch. I just couldn't think of any use cases (other than for fitness purposes and maybe checking the time) that I wouldn't be happier pulling my iPhone out of my pocket. But the joke was on me, because they went ahead and made one. And it sure does look like a joke. No compelling use cases.

Will it though? I really don't see professionals in the business world buying this on a massive scale. I don't see students in college buying this on a massive scale, it is neither cool nor practical enough of a device to warrant widespread adoption.

Steve would have never lowered himself into following the smart watch wave like cattle. If they were not going to be first they could have waited a bit more to see how the competition stacks up and wether or not these things will actually sell.

Now imagine if the watch started at $3500.

 

[The-Real-Deal82]

I have always said the biggest hurdle of a device like this is it is a 'wearable'. When you ignore the eye wateringly high retail price that relegates it to a more niche segment initially, you then have the issue that a significant percentage of people don't like devices you have to attach to yourself. Much like the Apple Watch is hugely popular, but there are also a significant number of iPhone users globally who 'don't like watches' and have never worn them. I am sure we all know people like this. The AVP is a more intrusive device and requires you to fully immerse yourself in the experience, which is cool and innovative, just not as appealing to a wider audience by default.

As cool as the AVP is, I just don't know what I would need it for? I like the idea of watching live sport and having the experience like I am pitch-side etc, but its not a must have reason on its own. There were posters here last January claiming this was the start of a new computing era that would eventually replace our PC's, tablets etc. Personally, I can't ever see offices full of people wearing these sorts of devices as a norm as there will always be a certain amount of people who will decline a wearable. It'll be interesting to see how the next gen develops and I definitely think it has a market, just not a mainstream one in my opinion regardless of whether the price comes down to reasonable levels.

 

[jo-1]

I have always said the biggest hurdle of a device like this is it is a 'wearable'.

It does not matter how often you're going to repeat it - it it your opinion and not necessarily relevant for other's opinions.

When you ignore the eye wateringly high retail price

Again a subjective opinion of a single person ranking it as high price - I have no idea why 'eye watering' has to be in a civilized discussion - this is a purely subjective argumentation and thus irrelevant for others other than a statement for your finances.

that relegates it to a more niche segment initially, you then have the issue that a significant percentage of people don't like devices you have to attach to yourself.

Source?
Lat time I have looked many people wear clothing, hats, scarfs and shoes, watches ...

Much like the Apple Watch is hugely popular, but there are also a significant number of iPhone users globally who 'don't like watches' and have never worn them. I am sure we all know people like this. The AVP is a more intrusive device and requires you to fully immerse yourself in the experience, which is cool and innovative, just not as appealing to a wider audience by default.

Nothing in the tech wold happens by default - just a abstruse argument IMHO

As cool as the AVP is, I just don't know what I would need it for?

Understood and not relevant for others - e.g. I don't understand what I would do with [ put your most beloved product in here ]
This is the type of arguments where people exchange statements and not logically founded conclusions

I like the idea of watching live sport and having the experience like I am pitch-side etc, but it's not a must have reason on its own.

For you

There were posters here last January claiming this was the start of a new computing era that would eventually replace our PC's, tablets etc.

Single opinions like yours and not relevant for most - start to understand that logic is fundamentally different to a pure opinion

Personally, I can't ever see offices full of people wearing these sorts of devices as a norm as there will always be a certain amount of people who will decline a wearable.

Why would anyone think this would ever happen? You don't use your SmartPhone or LabTop or TV all day and not everyone in an office is on the phone at the same time. I don't get this kind of logic.

It'll be interesting to see how the next gen develops and I definitely think it has a market, just not a mainstream one in my opinion regardless of whether the price comes down to reasonable levels.

Price is irrelevant - otherwise there would be no different price points in other products like cars, houses, kitchen appliances ...
Start to think in logic terms opposite to your opinion

 

[The-Real-Deal82]

It does not matter how often you're going to repeat it - it it your opinion and not necessarily relevant for other's opinions.

Again a subjective opinion of a single person ranking it as high price - I have no idea why 'eye watering' has to be in a civilized discussion - this is a purely subjective argumentation and thus irrelevant for others other than a statement for your finances.

Source?
Lat time I have looked many people wear clothing, hats, scarfs and shoes, watches ...

Nothing in the tech wold happens by default - just a abstruse argument IMHO

Understood and not relevant for others - e.g. I don't understand what I would do with [ put your most beloved product in here ]
This is the type of arguments where people exchange statements and not logically founded conclusions

For you

Single opinions like yours and not relevant for most - start to understand that logic is fundamentally different to a pure opinion

Why would anyone think this would ever happen? You don't use your SmartPhone or LabTop or TV all day and not everyone in an office is on the phone at the same time. I don't get this kind of logic.

Price is irrelevant - otherwise there would be no different price points in other products like cars, houses, kitchen appliances ...
Start to think in logic terms opposite to your opinion

What a strange response to my post, where I clearly stated it was my opinion - something I am just as entitled to share here as you are. Your suggestion that your opinions are somehow more 'relevant' than mine is completed unfounded.

 

[jo-1]

What a strange response to my post, where I clearly stated it was my opinion - something I am just as entitled to share here as you are. Your suggestion that your opinions are somehow more 'relevant' than mine is completed unfounded.

Just say you don't like it and you're done.

Why spend so many lines ( and precious time ) telling us the same thing over and over again?

I don't get the idea of going to a forum and telling others what you don't like.

edit - just counted 7 postings in this thread alone telling other you don't like it - strange

 

[The-Real-Deal82]

Just say you don't like it and you're done.

Why spend so many lines ( and precious time ) telling us the same thing over and over again?

I don't get the idea of going to a forum and telling others what you don't like.

This forum is for discussing Apple products, and I have been sharing my opinions on the ones I buy, and don't buy, here for the past 12 years. If you are not open to engaging with opinions that differ from your own, feel free to use the block function or simply scroll past. This is a thread in the Mac Rumours News section and invites opinions from all, thanks!

 

[jo-1]

This forum is for discussing Apple products, and I have been sharing my opinions on the ones I buy, and don't buy, here for the past 12 years. If you are not open to engaging with opinions that differ from your own, feel free to use the block function or simply scroll past. This is a thread in the Mac Rumours News section and invites opinions from all, thanks!

you're free to ignore me and my postings yet I am a big fan of intelligent discussions - I write always with the purpose of bringing value to an open and fruitful discussion most of the time with background information and best case news for others - I understand not everyone is the same 🤣

 

[nathansz]

AVP is a year and a half old now.

AVP was released on 4 February 2024

It is not yet even a year old.

 

[nathansz]

Sign of somebody who doesn’t want technology to move forward

Not everyone thinks a product
Like this is a move forward

 

[jo-1]

AVP was released on 4 February 2024

It is not yet even a year old.

That's quite long for a developer tool - the Apple A12Z Silicone Mac Mini was produced for as short as a quarter and cost $ 500 as a loaner. Instead this time Apple decided to sell this development platform also to interested early adopters and high end fetishists like me.
I can only praise Apple for doing that - last time the number was much lower - I have a few thousand in mind - if I recall that well.

Funny how the reaction in this forum was that time

If you want to have a funny start into the day just read the comments from that time. Probably nobody would regard the switch to Apple Silicone a bad move today.

I have to admit that I hated OS X when I was still on OS 9.2.1 but after macOS 10.2 I was hooked and then the transition to Apple Silicone felt like a perfect consequent move forward.

Questions:

1. How else should developers start to create content without a device to test it on?
2. Why should Apple not sell it also to interested people and cash in some money?
3. How should Apple know which sensors are really necessary without having all thinkable on board and give developers a chance to play with this new platform?
4. How should intent be created without professional tools? We all saw the recent introduction of the Blackmagic Ursa Cine Immersive and the DaVinci workflow for professional productions - this is also for the partners from Apple a tremendous endeavor and a huge investment

I know - facts can be distracting from the personal standpoint 🤣

 

[turbineseaplane]

AVP was released on 4 February 2024

It is not yet even a year old.

Folks are referencing the announcement date (1.5 years ago)

To your point, it hasn't even been out a year and has already completely belly flopped

An absolutely epic failure from Apple

 

[jo-1]

Folks are referencing the announcement date (1.5 years ago)

To your point, it hasn't even been out a year and has already completely belly flopped

An absolutely epic failure from Apple

no

 

[turbineseaplane]

no

yes

😂

Joking aside, I think it's well established that you and I are in full disagreement about AVP, how it's gone, its prospects, etc

All good -- agree to disagree
Cheers!

 

[nathansz]

That's quite long for a developer tool - the Apple A12Z Silicone Mac Mini was produced for as short as a quarter and cost $ 500 as a loaner. Instead this time Apple decided to sell this development platform also to interested early adopters and high end fetishists like me.
I can only praise Apple for doing that - last time the number was much lower - I have a few thousand in mind - if I recall that well.

Funny how the reaction in this forum was that time

If you want to have a funny start into the day just read the comments from that time. Probably nobody would regard the switch to Apple Silicone a bad move today.

I have to admit that I hated OS X when I was still on OS 9.2.1 but after macOS 10.2 I was hooked and then the transition to Apple Silicone felt like a perfect consequent move forward.

Questions:

1. How else should developers start to create content without a device to test it on?
2. Why should Apple not sell it also to interested people and cash in some money?
3. How should Apple know which sensors are really necessary without having all thinkable on board and give developers a chance to play with this new platform?
4. How should intent be created without professional tools? We all saw the recent introduction of the Blackmagic Ursa Cine Immersive and the DaVinci workflow for professional productions - this is also for the partners from Apple a tremendous endeavor and a huge investment

I know - facts can be distracting from the personal standpoint 🤣

this is all non-sequitor to me

I was merely responding to someone that claimed it was release more than a year and a half ago even though it was actually released less than a year ago

 

[jo-1]

yes

😂

Joking aside, I think it's well established that you and I are in full disagreement about AVP, how it's gone, its prospects, etc

All good -- agree to disagree
Cheers!

all good - as long as you're repeating that it's a ( epic ) fail without any backging other than your individual opinion contrary to my outlined structured replies I will continue to disagree in written.

Nobody can foresee what will happen - nobody - one thing is for sure the HMI in a couple of years from now will not be today's HMI and I am pretty sure some elements from the AVP will find their way into it.

I am certain that the older version of myself in a couple of years will have a big laugh and amusement about the bigotry of some forum members.

BTW - this happens most of the time - I was always a fan of progress and I was right in most cases

• photo: 35 mm film => medium format film => large format film => digital high res.
• video: 480P => 720P => 1080P => 2160P => ?? I was always first in line for it
• audio: record => tape => DAT => ( CD ) => high bit audio ( and the suitable devices )
• fastfood => restaurants => learning to cook as a chef and finally high end cousin at home

I was always keen on stretching the boarders - the AVP is doming that very very notable and thus it is a huge success for the ones using them. It might not be of interest to you but that's irrelevant.

Unforgettable the discussion in a photo forum where people ( Nikon fanboys ) told me that nobody can see the difference between a 12 MP APS-C CCD file and an advanced 24 or 50 MP sensor - today we are at 150 MP for medium format and we'll soon see 100+ MP for 35 mm equivalent format and it is very notable visible - not for instagram of course.

 

[turbineseaplane]

all good - as long as you're repeating that it's a ( epic ) fail without any backging other than your individual opinion contrary to my outlined structured replies I will continue to disagree in written.

Nobody can foresee what will happen - nobody - one thing is for sure the HMI in a couple of years from now will not be today's HMI and I am pretty sure some elements from the AVP will find their way into it.

I am certain that the older version of myself in a couple of years will have a big laugh and amusement about the bigotry of some forum members.

BTW - this happens most of the time - I was always a fan of progress and I was right in most cases

• photo: 35 mm film => medium format film => large format film => digital high res.
• video: 480P => 720P => 1080P => 2160P => ?? I was always first in line for it
• audio: record => tape => DAT => ( CD ) => high bit audio ( and the suitable devices )
• fastfood => restaurants => learning to cook as a chef and finally high end cousin at home

I was always keen on stretching the boarders - the AVP is doming that very very notable and thus it is a huge success for the ones using them. It might not be of interest to you but that's irrelevant.

Unforgettable the discussion in a photo forum where people ( Nikon fanboys ) told me that nobody can see the difference between a 12 MP APS-C CCD file and an advanced 24 or 50 MP sensor - today we are at 150 MP for medium format and we'll soon see 100+ MP for 35 mm equivalent format and it is very notable visible - not for instagram of course.

Your "outlined structure" has no bearing on any realities of this situation, nor does it make any compelling point
It's a lot of text that doesn't really mean anything in the specific AVP / HMD / VR / AR space

Finding random things from the past that were doubted and then became successful doesn't have anything to do with AVP. If we wanted to, we could also go all day pulling up random things that were total failures and are no longer talked about it

Also, your use of the term "bigotry" above is really out of place here
I'd encourage you to edit that out