Is this some infomercial level bs? Can people only have conversations where they exaggerate crap? Wore mine this morning for 4 hours. No heavy sweaty face here.
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Apple Vision Pro May Now Be Out of Production
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Lots of other videos about doctors and people in other specialties using it for a variety of reasons. The director of wicked came out with a video showing how they used it in the directing process
AVP was being tested in hand/finger microsurgery and otolaryngology. They decided it wasn't a good fit, though, and stopped the trial.
Your earlier reply
struck me as a bit snarky, which can often be a response to discomfort. But perhaps not.
In that case, please help me understand what you meant by that.
Thanks.
Takes time for other parts to catch up. If they've just stopped production then admin stuff will follow.Definitely. Completely dead. Totally explains why Apple is hiring hardware engineers for the Vision Pro team.
Vision Pro Display Technology Engineer - Careers at Apple
Apply for a Vision Pro Display Technology Engineer job at Apple. Read about the role and find out if it’s right for you.jobs.apple.com
Cameras are not productive input, so it can't be used for work - at least the work people actually do on a day-to-day basis, rather than the imaginary hypothetical tech-futurist work that proponents wish existed. It's not a productivity device, it's a monitor for one person attached to your face. It's almost impossible to think of an actual productive task that couldn't be completed more effectively, efficiently and cheaper on a laptop, iPad or Phone.
How does one use the AVP for anything productive? Not games, or media consumption, but actual work. The type of work people actually do today. If it cannot be used for productivity in a cheaper and more convenient way than existing screens on any device, it's just another vaporware tech product promising a solution to a problem that doesn't exist.
I tried it at the Apple Store. No amount of money could get me to wear one. I was dying to get it off my head by the end of the demo. It was heavy, hot, and uncomfortable. I had deep impressions on my face from the light seal that lasted for quite a while. I really don't think this product is anywhere near ready for prime time. It should have been a tech demo, sold to developers only - not something that gets top billing at Apple Stores.
Apple is retconning the failure of the product into expected early adoption rates. They obviously expected many more to be sold by now, and excitement to be much higher than it is. It has never been more obvious that there is nobody at Apple with the taste of Steve Jobs.
Apple is retconning the failure of the product into expected early adoption rates. They obviously expected many more to be sold by now, and excitement to be much higher than it is. It has never been more obvious that there is nobody at Apple with the taste of Steve Jobs.
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Or, much more likely, the fact that they may have stopped production of the first AVP doesn’t mean they aren’t planning on other versions. As I said before, just because they’ve stopped production on the iPhone 13 doesn’t mean the iPhone is dead.
Also, this article is from October. Not sure why MacRumors is highlighting it now, but if the entire product line was killed off in October they would not be posting jobs for it two weeks ago.
Remember the car, when that was cancelled it was leaked by Apple employees within seconds - no such leak here.
I use it almost every day to work. If I need to focus completely on writing (I draft a lot of proposals for my company) nothing is better. I also really enjoy the ultra-wide screen monitor; if I still traveled for work it’d be worth it for the virtual monitor alone.
🙄
And I tried it and immediately went home and ordered one. Different strokes for different strokes. I’m very glad they released it when they did.
Apple absolutely did not think a product in an entirely new category that starts at $3500 was going to sell like gangbusters. They’re not stupid.
Now they may have sold less than Apple forecasted, but unless you have access to Apple’s projections you’re just speculating. Given the rumors before it released that they only expected to be able to produce between 400-500k devices all year, I’d speculate that at worse, they’re not off by much.
Apple hyped this thing up like it was the next big product like iPhone in 2007 or iPad in 2010. They cleared off 3 tables at the front of my local Apple Store for it. A comparable low-volume product like iMac or Mac Pro gets one table, if they even get a full table's worth of displays. They completely misjudged the market. The only reason people haven't been fired is Apple makes enough money selling iCloud storage subscriptions and Apple Watch bands, they can hide the billions they have sunk into the dead ends of Vison Pro and Apple Car in the balance sheet. Meanwhile, Apple still selling basically the same phone for 6 years going - huge antiquated notch and all and falling behind Google and Samsung every year in camera technology, I guess because they've got their engineering effort focused on Vision Pro for some reason.
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At the most basic level it's a really big, very portable, crystal clear, high-resolution monitor. At a significantly cheaper price than a real monitor of that size an quality would cost. But beyond that, AR has huge potential for anything that requires a heads-up display overlaid on the real world. Warehouse workers, factory workers, architects, industrial designers, 3D artists, doctors and surgeons, anyone doing anything that requires navigation and access to real-time information, will all be wearing VR/AR devices in a few years. Stereoscopic vision just gives you so much more information density than any flat 2D monitor could.
And how do you think military drones, a key part of modern warfare that is being used every day in the Russia-Ukraine war, are piloted? All those killer drones are being operated today with FPV headsets.
Is today's Vision Pro a killer device for these applications? No. It's a technology demonstrator and development platform for future iterations of AR devices that will have increased practicality and lower cost.
I think they will keep iterating on this. I think they released it to recoup a small fraction of the r&d costs, get user feedback, see what the market appetite was like. I don't think this tech is going to go away, plus it has the feel of the first Apple Watches. It took a few generations before they finally found their niche.
I am sorry, but if you think Apple expected a smash hit out of a product that starts at almost 75% of the average pre-tax monthly income in the US (so, in actuality more than the average monthly take home pay), I don’t know what to tell you. Of course they are going to hype it up as the next big thing, especially since it’s an entirely new computing paradigm that is completely foreign to 99% of customers, but that doesn’t mean they were expecting to sell millions of them and now are canceling the entire product line. Remember, Apple sold roughly as many as analysts were predicting they could make in all of 2024 before the product launched.
If you’re arguing the iPhone 16 is the same phone as the iPhone 10 and that the widely-recognized best camera on a smartphone is actually falling behind Google and Samsung in anything more that megapixel counts that don’t mean anything, I’m not sure we’re observing the same universe.
I will say the the camera on my 16Pm is leagues better than my old 14Pm and it’s much better than my old pixel 3a. The cameras on the Google phones really aren’t that good, they’ve just mastered using software to make up the difference. Night mode on that pixel 3a really was something magical. The only other camera I’ve liked better than my iPhone is my old Huawei Mate 9 with the Leica camera on it. The pictures on that were spectacular, especially the black and white. Aside from that pixel 3a and huawei mate 9, I have to say the camera itself on the iPhone is better than the pure software of the other brands currently out there. I’m sure that Apple uses some software to make up the difference in the camera itself, but it’s still a good camera that doesn’t fully rely on software to cover the faults like the others.
This. It's interesting how much it's being retconned. The initial presentation and marketing fully supported it being a mass market device. The AVP was Tim's vanity project; it was supposed to be his "iPhone moment". It just didn't end up being that, so a different narrative is being told now to ensure that no matter what, it's touted as a success. But frankly, I don't predict significantly more adoption of this product even if a more affordable version is made. The form factor and the narrow use cases will continue to be limitations.
Cameras are used for reading gestures, bar codes, qr codes and image recognition.
You really aren't thinking outside the box.
It was a nonchalant way of me saying you can use whatever word you want to describe a disappointing episode in this products history.
I wasn’t uncomfortable about anything, I have no investment in this other than to comment casually.
It’s not being retconned. Two things can be true at the same time: Apple expects Vision to be a major product category / the future of computing AND they never expected the first generation to sell well.
Again, do you really, truly think that Apple expected to sell millions and millions of a brand new product category when they literally cost more than the average American takes home in a month? When all analysts were saying Apple would only be able to make 500,000 of them in 2024?
What have you ever seen from Apple to make you think they’re stupid enough to think that? I know it’s popular to hate on Tim Cook on MacRumors because he’s not Steve, (despite the fact that he’s wildly regarded as one of the best CEOs in the history of corporations), but come on. He’s not infallible, but he’s not an idiot. And he hasn’t surrounded himself with idiots either.
This ^^
It's pretty amazing how much folks are trying to shift the narrative on "what Apple was trying to do with AVP"
Only after the massive failure, in fairly short order, did everyone start trying to act like this was always the plan
It's all out there online
(and just about everyone remembers how this went as it wasn't 5 years ago or something)
Agree. I only posted the original announcement to jog our memories regarding how it was actually presented to the public. It was most definitely NOT this:
"At $3,500, it's not a mass-market product. … Right now, it's an early-adopter product. People who want to have tomorrow's technology today—that's who it's for."
You’re being willfully obtuse with how marketing works. Straight up telling the world “this isn’t for you” is not how to launch a new product. Especially when it’s obvious that it’s not for most people because of where it’s priced.
Just because you want AVP to be a massive failure doesn’t make it so.