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As per previous discussions, Tim Cook's statements, etc. - this is not a mass market device. This is a tech preview for early adopters, developers, etc.

Think original Apple Watch (retroactively renamed s0), original iPhone, etc.


The consumer version will be cheaper, lighter, more comfortable to use for extended periods and have equivalent or better performance - once technology gets there.

Rather than building to a price, apple built to a standard they want software to exist for and developers and early adopters can get a taste for what is possible in advance of the consumer version.
I wish more people got this. They see a product that JUST came out and only has a year of development behind it and call it a failure because it’s not cheap and developed like a year 6 product
 
Thing is that technology should provide a solution to a problem in order to be useful. The only useful thing you included is watching movies and shows. How many people do you think are going to spend $3500 to strap an uncomfortable device with limited battery life to their face so they can watch TV, when they can get a 65” TV for $300 and the whole family can watch together. For mass market appeal it either has to do something that folks can’t already do, or make something folks already do easier or cheaper. The AVP does none of these and thus at this point is just a novelty for Apple enthusiasts with lots of disposable income.
Why do they even release 65inch TVs? It’s not a solution to a problem of people CAN watch content on a 32inch screen right?

This often recycled “not a solution to a problem” has been a line since the first iPhone.

Hell the first Apple Watch. “I can tell time on my phone. Why do I need a watch? Solution to a problem that doesn’t exist”.

AirPods “I already have wired earbuds that are far cheaper. And I don’t have to charge them!”

Being on these forums for more than a decade it’s…like Groundhog Day. You watch people have these initial reactionary opinions based on small things that could be worked on. They call the product a fail. And then they pat themselves on the back as they get to feel like they’re a visionary like Steve Jobs just for posting on a message board.

Simple fact is if we listened to people that initially dismissed things that weren’t perfect, we wouldn’t even have cell phones let alone big screen TVs or AirPods.

You all reading this right now: speculate with me. 20 years from now are we just going to be a society that still views everything on a brick we have to hold in our hand? Limited to a small screen size? Or will we move beyond that to something else? Stepping stones people
 
(...)

First it’s a device that barely works, for nerds with no mainstream use case (in terms of ar/vr right now we are here).

Then there’s some breakthrough and a mainstream use case appeal. And then it’s ubiquitous within a couple of short years.

Ah, so every product that sucks in its first iteration, becomes a blockbuster hit a few years later.

Understood!
 
I’ll take the over on that bet
How about we bet on this

5 years: a bit smaller. More comfortable. More developed product at a price point more people can hit. Every year or two some new big feature gets announced that gets more people excited and jumping on board. We now have a “vision line of products” much like iPad.

8-10 years. We’ve miniaturized much of the tech into smaller lightweight goggles. They are now common place and the idea of “smartphone” seems like having a home phone tied to a wall. Good for certain purposes. But not immersive and fun. Most people become addicted and dopamine driven to more immersive content

I think the 6 year mark is when we start looking back at people calling the Vision Pro a fail and seeing it as a bit cringe. “Remember when people said having better technology was going to fail? Now we’re on vision air 3 and now my mom even uses it”
 

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You all reading this right now: speculate with me. 20 years from now are we just going to be a society that still views everything on a brick we have to hold in our hand? Limited to a small screen size? Or will we move beyond that to something else? Stepping stones people

Maybe something different. I just hope it's not something that you put on your face. When I'm done with a task on my phone, it goes on my desk or in my pocket, it's not stuck in my vision all the time.

I don't wear glasses and I don't want to wear glasses. I don't want to isolate myself from those around me, so I'm not going to wear a mask. Frankly either of those options just sound like a dystopian hell.
 
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People claiming this is done and not coming back are like the guy from IBM in the late 40s or early 50s claiming there was a market for something like 4-5 computers globally.



This is a new market and it’s very, very early. Existing cheaper headsets are mostly toys used for toy things. Because there’s been no capable hardware yet. The Vision Pro series will kick start this. It may take years, but it will happen as technology enables it to be miniaturised.

People claiming that Apple need to do a stripped down device to sell are entirely missing the point.

This is not built to a cost to move units. It’s an early access device built to a capability set to enable new uses cases.

If you want a quest, buy one. They exist. They’re great for what they are. They aren’t trying to solve the same problem at all.

Vision pro is an early device for devs and users to play with to see what we can do with it. Forget that it is a heavy dorky box. In 5-7 years it will be a pair of sunglasses with the same capability set (or close to that size anyway).

Thats what they’re now developing software for. This is just the first hardware version to assist with creating the ecosystem for the future.


This is a long term project. ARkit has been in development for this for about a decade. It ain’t going anywhere.

Having a crappy cut down version with less features would not establish the hardware baseline Apple deemed appropriate to create a new platform with a baseline feature set.

I mean people here would have predicted no market for laptops based on this


Yeah Apple have treated developers so well in the last ten years. I'm sure they will be flocking to build apps for this white elephant with zero user base.

Why would devs want to help build Apple's next ecosystem? They have seen the distain Apple treats devs with once they have entrenched themselves.

Ultimately devs will go where the consumers are. Devs flocked to iOS because the first few iPhone models were already moving a lot of units.
 
Yeah Apple have treated developers so well in the last ten years. I'm sure they will be flocking to build apps for this white elephant with zero user base.

Why would devs want to help build Apple's next ecosystem? They have seen the distain Apple treats devs with once they have entrenched themselves.

Ultimately devs will go where the consumers are. Devs flocked to iOS because the first few iPhone models were already moving a lot of units.
Yeah man! Screw Apple! Let’s make apps for blackberry
 

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I mean…lol even if we expand to use our imagination from sci-fi movies, unless we are talking about literal brain implants, I’m pretty sure it’s going to be some type of glasses/goggles in the future.

the face is where the eyes are. So putting something on your face makes sense from a product standpoint.

Makes it's awfully inconvenient to unplug. We need less screen time, on the whole, not more.

When I'm done with a call, text or whatever on my phone, I put it away..I don't want to be constantly connected. I can't do that with glasses. Why would anyone, except the most techy of tech-nerds (which I'll admit, I'm not), want to be connected every waking moment.
 
Yeah man! Screw Apple! Let’s make apps for blackberry

Ok, that just reinforces what i posted.

The app store for iOS, that has a billion active devices, generated $1.1 trillion because it is an enormous market of consumers.

Again, devs will go where the users are. If Apple can't sell the product barely anybody will waste their time developing for it.
 
Ok, that just reinforces what i posted.

The app store for iOS, that has a billion active devices, generated $1.1 trillion because it is an enormous market of consumers.

Again, devs will go where the users are. If Apple can't sell the product barely anybody will waste their time developing for it.
Cool where should developers go?
 
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Cool where should developers go?

The answer is, again, where the users are. The web, current smartphone platforms (Android/iOS). Consoles if they are building games.

When someone puts out compelling product (one that anybody wants to buy) it will be worth looking at.
 
The answer is, again, where the users are. The web, current smartphone platforms (Android/iOS). Consoles if they are building games.

When someone puts out compelling product (one that anybody wants to buy) it will be worth looking at.
This is the ground floor of a new product category with a company that has a history of making banger products.

If every developer only went to platforms that already had a 100million user install base, no app stores would ever get built out
 
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This is the ground floor of a new product category with a company that has a history of making banger products.

If every developer only went to platforms that already had a 100million user install base, no app stores would ever get built out

If Apple wants to sell more, there is a few easy fixes:

1) Multi-user. There is zero reason for this to be a single-user item. Not everyone is a live-alone loner.
2) Open ecoystsem. Mac-like, not iOS like.
3) ..or HDMI or other lag-free universal input. My buddies kids like to plug their switch into their Quest...hence why he still has his Quest, but sold his AVP because they couldn't find a use for it, and his kids couldn't borrow it.
 
Makes it's awfully inconvenient to unplug. We need less screen time, on the whole, not more.

When I'm done with a call, text or whatever on my phone, I put it away..I don't want to be constantly connected. I can't do that with glasses. Why would anyone, except the most techy of tech-nerds (which I'll admit, I'm not), want to be connected every waking moment.
Meh. You can be connected without having a high dopamine intense experience. I remember heading the same concerns when Apple Watch first came out. Then it came out and it turned out we could actually put our phones down and be away from them for awhile

I assume glasses would be the same (far into the future) you wear sunglasses? Cool. Use them as sunglasses. But when you might randomly want to check your messages or a giant YouTube video, it’s there
 
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Meh. You can be connected without having a high dopamine intense experience. I remember heading the same concerns when Apple Watch first came out. Then it came out and it turned out we could actually put our phones down and be away from them for awhile

I assume glasses would be the same (far into the future) you wear sunglasses? Cool. Use them as sunglasses. But when you might randomly want to check your messages or a giant YouTube video, it’s there

I guess it's a personal preference.. I wear the Apple Watch but have all notifications disabled and don't have any apps installed. I use it for tracking health/runs/workouts, telling the time, and nothing more.

I don't use my phone for video, at all, so no youtube-on-the-go. I'm not the demographic, it seems.
 
If Apple wants to sell more, there is a few easy fixes:

1) Multi-user. There is zero reason for this to be a single-user item. Not everyone is a live-alone loner.
2) Open ecoystsem. Mac-like, not iOS like.
3) ..or HDMI or other lag-free universal input. My buddies kids like to plug their switch into their Quest...hence why he still has his Quest, but sold his AVP because they couldn't find a use for it, and his kids couldn't borrow it.
I don’t think Apple cares about a lot of that unfortunately. Or even about selling a lot. I bet they have a 10 year road map where they literally prepared “the first gen we won’t sell much. Expect that” so sales are pretty meaningless to them

1) multi user would be amazing. I could actually share it with my wife without the stupid guest mode. And in my eyes I feel like this would have a good word of mouth effect. “Hey wanna try my Vision Pro?” Someone’s puts their own profile on their and they like it so much they eventually buy their own because it’s too much of a hassle to fight over it

2) not happening. This is basically based on iPad os for most things and they want to heavily control the experience. Have you seen android’s new headset they announced? That might be perfect for people who want a more open experience.

3)the option to plug something in seems like a no brainer. But Apple is weird. I think they actually wanted a portless iPhone for years and years and begrudgingly put a usb c port on it. Apple vision being portless is probably their dream.

I tried my ps5 in my quest 3 and it was a pretty ok experience. I actually found it better using the portal app on my Vision Pro. Sony has come a long way with remote play

I think avp is a product a lot of people will just have to check back in in 5 years and see if it’s tickled their fancy yet
 
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This is the ground floor of a new product category with a company that has a history of making banger products.

If every developer only went to platforms that already had a 100million user install base, no app stores would ever get built out

yeah that's not true is it.

Do you remember the App Store for iOS launching?

Apple moved about 6 million units of the original iPhone model in the first year, they did their first million in sales inside a few months. There is no comparison at all. It was an in demand consumer item from the word go.

With the iPhone devs weren't taking a moonshot on some random hardware device with no user base.
 
yeah that's not true is it.

Do you remember the App Store for iOS launching?

Apple moved about 6 million units of the original iPhone model in the first year, they did their first million in sales inside a few months. There is no comparison at all. It was an in demand consumer item from the word go.

With the iPhone devs weren't taking a moonshot on some random hardware device with no user base.
Well damn. Are you telling me Apple Vision Pro and a more affordable iPhone are different products with different market?! Blasphemy! Next thing you know you’ll be telling my I can’t compare my quest 3 to my iPhone either
 
Well damn. Are you telling me Apple Vision Pro and a more affordable iPhone are different products with different market?! Blasphemy! Next thing you know you’ll be telling my I can’t compare my quest 3 to my iPhone either

You haven't really made any point at all here. Consumers, developers nobody cares about Vision Pro.
 
I think avp is a product a lot of people will just have to check back in in 5 years and see if it’s tickled their fancy yet
That's the problem for many in a nutshell!

  1. I can't or won't afford it => should be regarded as failure otherwise I would be uncool not having it
  2. I don't see a benefit in using one and I am a trendsetter => everyone else using one can't be right
  3. I don't like the price point due to whatsoever reason so everyone with more resources is a snob
  4. I don't envision the AVP being a test device for future technology in a different package and form factor
  5. I don't regard the AVP and high tech since it was not invented with my blessing
  6. I hate people not having my mind since I am not empathic enough to walk in the shoes of others
I could continue this list for many further iterations since I know that from colleagues, friends and people telling me stuff I already know or wanting to give me unrequested advices.
I don't get that mindset at all - in case you dislike something or fall into one of the above categories just enjoy yourself - lean back and see the failure over time. We'll meet again in a couple of years and Ghost31 and me will have a super big laugh at you - we will dance circles around you celebrating the 4th or 5th successful incarnation of the current AVP.

It has been clear from day one that this is an experiential device. No need to expect hundreds of Millions at this point in time. No need to feel clever when you're not. It has been obvious that the loud naysayers have most of the time a hidden agenda - even though I have to admit that some might not recognize it themselves - which makes it look totally ridiculous looking back in a few years from now.


  • ( IMHO unlikely ) Possibility A - the AVP successors will be no success in 5 .. 6 year => Apple has bet on a wrong path but the share value indicates something different - my Apple shares have gained almost 40 % in 2024 and payed a multitude of AVPs - very nice and an indication that the majority of investors believe in the long term strategy of Apple and thus the product mix
  • Possibility B - the AVP successors will be a seizable success in 5 .. 6 year => my shares will be even higher value and pay not only for the intermediate AVPs but also for my pension and a nice sportscar on top

I personally bet on Possibility B and will buy a few hundred shares next time they have a slight dip since no other information company has such a long term positive uninterrupted share value growth.

BTW - the article is just click bait and it works. Also the sheer number of postings illustrates the massive interest the AVP generates - in marketing terms this is a big hit - every further reaction will just proof my point 🤣
 
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You haven't really made any point at all here. Consumers, developers nobody cares about Vision Pro.
Oh Jesus man…smh

Alright. If you really didn’t hear anything, what else am I gonna say? Just watch the next comment you’ll misinterpret? We can put a pin in it and check back in in 5 years how about that? If in 5 years this product hasn’t gone anywhere, there’s no development, the price is the same and the market hasn’t expanded, then yes. You will ultimately be correct
 
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The device was never going to be a mainstream product with its pricepoint and being a wearable for the face, but I am surprised to see the first generation discontinued less than a year on. It is a bit of a niche market and Apple are rather late to it, much like with the HomePod. They entered that market about 3 years too late with a high priced device and set all the services to be proprietary, preventing people from using non-Apple streaming services. Launching a Vision product in a Pro spec at nearly £4k boggled my mind to be honest, but not as much as the camera control button on my 16 Pro Max, what was that about? 🤣
 
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