Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Vision Pro Unlikely to Hit 500,000 Sales This Year, Says IDC
- Thread starter MacRumors
- Start date
- Sort by reaction score
"for regular consumers".
This is where people keep getting it wrong. Were the projections really 500,000 in 2024? Did Apple state that, or did "analysts" predict that?
The product is labeled "Pro" for a reason. It's not targeted towards the average consumer like the Quest headsets and the like are. Apples to Oranges comparison.
Not really since the option to attend is extremely limited. Additionally, sports on a TV are still mainly a communal activity. Something you do with friends and family.
A stadium full of Vision force ghosts? No thanks.
Again, no one is doing that. The QUESTION is “what problem with current interfaces does this solve?” Your reply has nothing to do with the question and accuses people of making statements and/or taking positions that they never did. If you can’t answer the question, that’s fine but redirecting is basically a dodge of the question on the table.
I have answered it (at least twice). You are the one pretending not to see it and parroting the same refrain again and again as though it’s supposed to mean something.
Then you’re shifting the goal posts.
First your position was that the Vision system is better than a keyboard and mouse. Yet you’ve offered no scenario that demonstrates that claim. Your examples are not better or more easily accomplished in Vision compared to standard input and display methods.
Now you’re claiming that efficiency, and other superior methodologies are irrelevant, that “fun” is now a factor and justifying it by stating that “not everything is about specs and raw numbers.” Not only does that contradict your initial position, it’s irrelevant to the comments you’re replying to. Specs and raw numbers aren’t what we’re discussing. We’re trying to get at what makes Vision superior to existing hardware/software input and display methodologies. So far no one has been able to answer that question.
Last edited:
Devices such as phones and watches are getting larger surface areas to address the screen space issue, but are getting thinner and more powerful.
Also consider processors, its crazy what is crunched down into todays Apple chips compared to what we had in the 90s.
True, however, the comparable step forward with VisionOS is moving beyond screens. We are currently used to software and entertainment being contained within in a fixed sized rectangle in our hands or on our desks. This new era leads to an advancement in this traditional concept of a screen, which is obviously how it's going to be marketed initially.
But it also opens the doors to something very different. Software that we use, that is no longer contained in a rectangle, over time the concept of a screen will become redundant for various tasks.
For example, imagine chatting to another person in a language you don't speak and in your vision all you see is a set of sub-titles overlayed in your space, that's it. It's all very subtle, software is working and carrying out its task, but it's no longer confined to what we consider a screen.
Right now its a bulky, clunky set of goggles, but it simply won't be forever. It will evolve.
It's all impossible, until someone does it.
You can't say "no-one", because you don't really know what others (±400,000) are doing with their devices.
The fact that you don't like it doesn't make us be like you. Speak for yourself.
Meanwhile, the one iPad I've stuck with and love like no other -- the Mini -- just gets mistreated and left to rot.
Like...
Do we want to sell product or not Tim Cakes?
Make some iPhone and iPad Mini model options
They both sell fine ... just not in MEGA volume, but they make money and sell and keep your customers happy and in the ecosystem.
It's a good thing they are doing demos for everyone who wants one. The demo is a great introduction and lets you understand why it's a big deal. But even the people selling it acknowledge the content is lacking, it's too expensive, and so on. Apple needs to make products for more than just the people that can afford it, their employees need to be able to afford and purchase one as well. But when the people with means that own one admit they don't use it all that much, its ridiculous that Apple TV did not roll out one show or something to tie into the release of the headset. Making 3d content for it should have been top priority. Even if it's just making commercials for their shows. IF their talent would have made life-size lifelike videos of themselves standing in your living room playing out a scene from their show it would give people something to look forward to and server as advertising for their content.
Apple should have had more demos of what their device does so even though users wont see it yet, they can have something to look forward to. They just released it and then nothing, they should have had a portal to get new content every week, even if it's just a 3d model to spin around. I hate this F u pay me attitude they have these days. They don't cultivate an audience anymore. Their hardware team is high effort and their marketing team is low effort.
Apple should have had more demos of what their device does so even though users wont see it yet, they can have something to look forward to. They just released it and then nothing, they should have had a portal to get new content every week, even if it's just a 3d model to spin around. I hate this F u pay me attitude they have these days. They don't cultivate an audience anymore. Their hardware team is high effort and their marketing team is low effort.
Customers and developers are both tired of it
It’s a growing problem for the company moving forward and one of several reasons I think a leadership change is needed.
The narrative needs a major shift at Apple
You misunderstand. I mean “no one here is claiming that the keyboard and mouse are the ideal.”
There’s no reason to insult me.
I'll take an actually massive theater visual and sound (especially sound) experience all day -- every day -- over a VR headset
You "feel" that experience in a way simply not possible with personal devices like VR headsets or even most home setups
Exactly. And the reality is that 70mm film has more resolution and better color fidelity than digital. The idea that a couple little OLED screens a few millimeters from your eyes are superior to 70mm projection on a massive REAL screen is laughable.
Eh, the iPad mini sells just well enough to not be discontinued. That has been its story since the day it was introduced. It has been left to die on the vine multiple times, only to be resurrected with a new iteration at the 11th hour. Not everyone inside Apple agreed then (or now) that it should even exist. Personally I don't believe in the product, and think iPad has a minimum size to be useful as an iPad, and Apple hit that target perfectly with 9.7" and up. One of the things keeping the mini going is that it fits inside of lab coat pockets, and is extremely popular (relatively speaking) in the medical and scientific fields as a result. But that is purely a testament to its size and not its utility as an iPad.
"Left to Die on the Vine"
"Sells just well enough to not be discontinued"
I think I found part of the problem
Aviation folks would vehemently disagree with this
That's a good market and one with lots of disposable income
The mini is the absolute GOAT, both phone and iPad form factors.
1. Analyst predictions and Apple's projections are generally not far off from each other. At least not meaningfully so. Apple hoped to sell over 500k units in the first year and hasn't even come close. More importantly, most of the initial sales came from the pre-order, and day to day sales have fallen off to nothing since then.
2. It's labeled Pro because of how expensive it is. It has very little utility as a "Pro" device, so the average consumer is exactly who it is targeted it. It is part of Tim Cook's continued social experiment to see how much brand loyalty can be used to convince people to pay for things. It has worked for him to increase ASP of iPhone dramatically. It isn't working however for Vision Pro. But I believe that to have less to do with the price and more to do with the product itself.
Last edited:
You're right, aviation is another field alongside science and medicine that are greatly benefitting from its size.
I'd trust the people who are using AVP everyday to lead happier and more fulfilling lives, versus those who just criticise the product from a distance on silly things like price and how it looks on your head.