I don't know where it originated, but you regularly hear it in marketing-speak. Tim Cook loves his "two ex" and "customer sat".
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns
- Thread starter MacRumors
- Start date
- Sort by reaction score
I bought a new charger PLUS a longer better cable.
I threw the old cable in the harbour to save the climate from CO2, when they burn the trash here in in my country. Now THAT's good Apple spirit
Maybe it's time to switch brands, helping to put a little spring in your step?
"That said, I know this is the job of these people, so nothing against her whatsoever."
Your innuendo says otherwise.
Not quite.
Let's look at the global top selling Android phones in 2020.
- Samsung Galaxy A51: it comes with USB-A charger
- Redmi Note 8/8 Pro: Also USB-A charger
- Redmi 8/8A: you guessed it, USB-A
The ones coming with USB-C on the charger side are pretty much just the flagships/ultra flagships, and those actually are not selling that many.
This is basically Apple indirectly admitting that they are only interested in existing iPhone owners and premium flagship Android owners, as their target market. Quite disheartening personally, as it means Apple probably won't be bothered too much in making their devices more accessible (already seen with the increased prices of the iPhone 12 and iPad Air). Makes me think that the iPhone SE will be just an anomaly every couple of years.
Many people have a USB-A charger and a USB-A lightning cable and put that USB-C lightning cable straight back in the box. And charge happily with their USB-A charger, at least for some time.
Many people have a USB-C charger and no USB-A lightning cable and they can plug the phone into their UBS-C charger.
Many people will get a USB-C charger at some point in the future (buying a new Mac, living with a person buying an Android phone with USB-C charger) and will use it without having to buy a new charger.
What they did was a 100% rational decision. There is no need to think anything underhanded is going on.
Seems weird including the new tough glass on the front but not the back doesn't it? Maybe they're waiting so they can sell it as a big improvement when they start using it on the back in a future model.
They could include both, especially since they cheaped out and left out the power brick and headphones.
Even better, they could include USB-C - USB-C and USB-A - USB-C cables in the box. You know, because they dropped the idiotic Lightning connector from the phone like they should have done half a decade ago.
At some point the EU needs to go ahead and ban Lightning connectors, maybe then we'll get rid of the stupid things.
I’d rather have better scratch resistance then drop. Started having the screen scratch easily with iPhone 7 and on. Seems the displays before or perhaps smaller iPhones didn’t have that issue. Next year the big feature will be always on 5G.
It did feel a bit staged didn’t it? But I did learn two things. The first is that apple are right not to include a charger. Anyone who has ever owned almost any iphone will be able to use their old charger on this one and those who don’t may well have a usb c charger somewhere. I hadn’t thought of it like that before but what she said convinced me. The second is that the back of the phone is not as strong as the front of it. Why is that? I’d have thought that it would be easier to strengthen that part of the phone which didn’t have to be see-through.
All in all, therefore, I’d say it was a useful interview.
removing the power adapter but promoting a new mag safe adapter really makes sense. and saves the world!
oh well.
oh well.
True, nothing against her but she talks like if she had been tortured with electroshock 5 minutes before the interview. Or as if she was robots. I find the interview a little uncomfortable to watch. Feels more like propaganda from an authoritarian state than something genuine. I felt the same watching the presentation video of the new Microsoft Surface Laptop Go. Cold, creepy. That's tech today, I guess, no matter which company.
She didn’t say that. She said the front got 4 times more shatter proof, the back 2 times more – than before (not than each other). I would expect the back to have been far more sturdy all along.
Interviewer : what's the benefit of 5G?
Apple VP of iPhone marketing : reads the whole marketing spec sheet.
Apple VP of iPhone marketing : reads the whole marketing spec sheet.
I wouldn’t put it that way at all. This isn’t the first controversial change to the iPhone charge cable, and it won’t be the last. USB-A lightning cables are so ubiquitous, they can be bought in the impulse buy section of almost every store very cheap.
The rhetoric that bothers me is after years of complaints of “the dongle book pro” suddenly everyone already has USB-C but only in the form of integrated chargers.
The hysteria over not including a power adapter now, would be magnified if they removed lightning. “Change for the sake of change” is what most critics said about lightning in 2012. And the EU’s attempts to unify phone charging to micro-USB only resulted in Apple including an adapter.
What a creepy woman - it must be her eyes, more than her reading the answers on the monitor behind the camera
The standard (6.1") iPhone 12 is significantly more expensive than how the iPhone 11 was last year (and has no charger or headphones). The Pro is the same price as last year iPhone 11 Pro and it starts from 128GB (but has no charger or headphones).
The iPhone 12 mini has a similar price as the standard (6.1") iPhone 11 last year (but has no charger or headphones).
Last edited:
Not a huge fan of these MBA marketing people. I know Apple is a business but we deserve better. Just my 2.
The last time was 4 months ago at WWDC, before that was last years iPhone launch, then 2019 WWDC, and the March 2019 iMac event if you go back even further. They’ve been doing this several times a year for YEARS
Last edited:
You must have missed the part where the cable is USB-C and literally NO previous iPhone has included a USB-C power brick.
edit: Perhaps you just meant everyone can use their old power brick AND old cable? If so, that’s where Apple is being self serving. They’re literally including a cable that needs a power brick that they’ve never actually shipped with the device. It just makes no sense. They should have shipped with a usb c power brick at least one year before not including one at all. I’m guessing they likely don’t care since come next year there will be no cable at all. This was just them throwing us a bone in the first place, considering the new MagSafe charger was released this year at the same time.
Last edited:
to their credit, they did it on the 11 Pro iPhones.
Gotta shake my head... Trashing this woman because how she looks. She's a human being. Shameful behavior.
You’re going to have to be satisfied with being old. I’ve got dibs on grumpy.