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Based on the most recent display panel order data provided by Ross Young, it's clear this was the right move for Apple and for customers.
- iPhone 13 mini received about 5 million units. The selling price is $729.
- iPhone 14 Plus is getting 20 million panels. The selling price is $929.
Which one generates more revenue? The data suggests customers are buying iPhone 14 at the same rate as iPhone 13 last year, but the mix has shifted significantly to iPhone 14 Plus.
We’ve heard quite a bit about how the iPhone 14 Pro models are selling better than the rest of the...
9to5mac.com
The mistake was not positioning the mini as a premium upgrade or creating a "Pro Mini" as the most expensive option in the model range. I'll die on that hill. I truly would pay more for a more minturaized phone with the same features. The 13 Pro I have is basically the size and weighs far more than the 6S+ I thought was too big to carry when I bought it in 2015. Everytime I pick up an old iPod or iPhone from before the "Plus/Max" era, I am reminded how much nicer they were to carry everyday. I would have paid noticeably more for a 13 Pro mini than did for a 13 Pro. The only reason I have a 13 Pro instead of a 13 mini is that ATT offered more than the value of a Mini for my trade in, so I'd be losing money by getting it. Kinda a hard sell when the Mini, which is sold as the lesser model effectively costs me the same as the Pro model. Even if the Pro mini was aluminum still and could only fit 2 cameras, I would pay more for it if it was positioned as the top of the line model and had things like ProMotion display.
The mini's problem was not that it was mini, it's that it was postioned as the "lesser" iphone, not the premium option. "I could only afford the mini" could be replaced with "I paid more for the mini so I can stay more active and cool. Besides, I can just use my iPad Pro when I need a bigger screen."
Even with the marketing failure, I've seen more minis in the real world than Pro Maxes. I've honestly never seen a Pro Max outside of an Apple store. I can palm a basketball and I often find the standard Pro is too big to comfortably use, who is it built for?
People buy the Plus, Pro and Pro Max because if you're gonna spend 800+ on a new phone, is 1000+ really any different? I'd argue that with generous trade in offers, high residual value, and 0% financing plans, the couple extra dollars a month you spend to get a "More premium" iPhone are "worth it" while saving a few bucks to be seen with the "lesser" model isn't. It's not about the device size, but about the positoning of the mini as "barely an iPhone." The mini was doomed by marketing and pricing, not because people want to find clothes with pockets that fit a full size tablet.