This is getting to be too much.
The Apple computers (I, II series)
Lisa
Mac
Peripherals
Software (including OS)
Portable versions of Mac
Professional versions of Mac
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The above are a coherent line of a computer company.
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Then, a couple of forays into PDAs (Newton) and a camera, and a retreat from app software (Claris dropped, FileMaker spun off)
Still, coherent line for a computer company.
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Then, Apple goes from Apple Computer Inc. to Apple Inc., as the iPod, iPhone, and iPad now meant that Apple was now more than a Computer company in the tradional sense. It became a digital device company, and for a while, all the devices really needed a computer home base to be useful, so these had all been computer accessories to one degree or another. Still coherent.
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Then, iCloud and other iOS updates made the base computer less central, the Apple Watch and talk of an Apple car are starting to make me wonder if Apple is a computer company AT ALL anymore. The watch wouldn't be a problem except that the fashion part of it is starting to overshadow EVERYthing else. If this watch is REALLY so life changing, why are fashionistas expected to be able to really assist the consumer as to its use, outside of band selection in the "pop-up" stores? A CAR throws so much more into the mix (and I don't care if it is electric, cold fusion, and can be made with a StyleWriter 3D), we are getting VERY far afield now. What kind of company is Apple now?
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I never identified with the "cool factor" of Apple. I saw some great products, occasional breakthrough software, and often the best option in a PC world. I bought, recommended, administered these devices for other reasons than style. I don't see a coherent identity for Apple any more. I am hopeful that either they buy Tesla but keep it separate from Apple and make the watch business a subsidiary, or just spin off the Macintosh and become a lifestyle company.