Apple Watch Featured on Cover of Canadian Fashion Magazine 'Flare'

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Apr 12, 2001
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Apple Watch continues to be marketed around the world leading up to its highly-anticipated launch in April, this time making its Canadian debut in the upcoming May issue of fashion magazine Flare. The publication features actress Hailee Steinfeld wearing an Apple Watch Sport on two separate covers in both silver and space gray, accompanied by an article listing things you can do with your Apple Watch.

In addition to the fashion shoot, the magazine outlines more than a dozen ways the Apple Watch can be used beyond timekeeping, such as for ordering a coffee, boarding a flight, learning a new language, hailing a cab, managing finances, tracking health and fitness, identifying songs, controlling a vehicle, becoming a karaoke star, controlling an Apple TV, unlocking a hotel room and more.

Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO, Fitness Magazine and Elle. Apple has heavily promoted its first wearable device in the fashion industry leading up to its launch, and has set up boutique shops at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London for the product.

Canada is one of nine countries where the Apple Watch is set to launch later this month, alongside the United States, Australia, China, France, Germany, Hong Kong, Japan and United Kingdom. The wrist-worn device will be available for pre-order and try-on appointments beginning April 10 ahead of an April 24 release date. Wider international availability is likely to occur in the near future.

Article Link: Apple Watch Featured on Cover of Canadian Fashion Magazine 'Flare'
 

CJM

macrumors 65816
May 7, 2005
1,375
650
U.K.
Anyone else starting to feel like these stories are nothing more than advertising?
 

2457282

Suspended
Dec 6, 2012
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Not familiar with this actress. Is she just famous in Canada?

Anyway, my wife is very stoked to get the AppleWatch with the pink leather band. My wallet on the other hand.....

Edit: Just looked her up. A teenager from California that has stood out in a couple of films I have not seen. I guess I must be getting old, especially when these new stars are younger than my daughters. :eek:
 

bpcookson

macrumors 6502
Apr 6, 2012
483
88
MA
Anyone else starting to feel like these stories are nothing more than advertising?
What, for Flare? Surely you aren't talking about advertising for Apple products, which is essentially the entire purpose of an Apple rumor site such as this one.

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Not familiar with this actress. Is she just famous in Canada?

Anyway, my wife is very stoked to get the AppleWatch with the pink leather band. My wallet on the other hand.....
I only know her from True Grit, but she was amazing.
 

nfl46

macrumors 604
Oct 5, 2008
7,280
5,493
Dayum, Apple is killing it in the marketing game! It's clear as day, the Apple Watch will be another success for Apple! I cannot wait for future revisions of it.
 

rei101

macrumors 6502a
Dec 24, 2011
976
1
A picture of a brainless model staring at the camera makes me want to go out and get an Apple watch.
You said it all, you know what the target audience it. People with no brain. I am ashamed Apple is pushing a product into that direction.

The Apple Watch is just an accessory and Apple is promoting is as this huge revolutionary thing. The reality is that the Apple Watch is just between a mouse and an Apple TV.

What I noticed is that Apple ran out of breakthroughs with the dead of Steve. What they are doing is taking ordinary elements and enhancing them. A watch, a TV, a car. They are just resizing what they have, they have become like any other corporation, playing safe and calling it "innovation".
 

SgtPepper12

macrumors 6502a
Feb 1, 2011
674
595
Germany
Is that really necessary? I mean, making a page one news post for every time the Apple Watch pops up somewhere? It was special for the first time, but I suspect we're going to see a lot more of those this month.
 

Baumi

macrumors regular
Mar 31, 2005
208
244
Apparently Apple's marketing team seems to "get" the fashion world. Which is probably a good thing.

Personally, it's all very foreign to me. I'm sure I fall for countless advertising gimmicks myself (including "ooh, look at the totally useless but cool stuff this gadget can do!"), but "pick your fashion style" and "buy something because a celeb looks good with it on a manipulated photo" are apparently not among my weak spots.
 

pdqgp

macrumors 68020
Mar 23, 2010
2,131
5,460
NONE of the images of their watch on these models is appealing. It really is out of place ugly on most all of them they've shown. Really the only thing that is being shown is that Apple considers their watch some type of fashion statement because they make it.

Sorry but the kids in school with my son and daughter have iPhones, as do tons of high school drop out thugs. There's nothing special about an iPhone really. Even a crack head will find a way to get one.
 

CJM

macrumors 65816
May 7, 2005
1,375
650
U.K.
What, for Flare? Surely you aren't talking about advertising for Apple products, which is essentially the entire purpose of an Apple rumor site such as this one.

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I only know her from True Grit, but she was amazing.
You know Macrumors is independent from Apple, right?

Or well, it's supposed to be.
 

chuxdaddy

macrumors member
Jun 11, 2008
33
0
las vegas
I am amazed that Tim Cook and Apple speak about diversity, but every damn model that I have seen modeling the watch has been white. Now I know Apple has not control over model that is being hired by the magazines. Put your money where your mouth is Apple.
 

Bhatu

macrumors regular
Apr 1, 2013
167
85
With so much fuss about lefties, she has been shown wearing :apple: Watch it in her right hand. But the watch interface is upside down.

 
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