You said it all, you know what the target audience it. People with no brain. I am ashamed Apple is pushing a product into that direction.
The Apple Watch is just an accessory and Apple is promoting is as this huge revolutionary thing. The reality is that the Apple Watch is just between a mouse and an Apple TV.
What I noticed is that Apple ran out of breakthroughs with the dead of Steve. What they are doing is taking ordinary elements and enhancing them. A watch, a TV, a car. They are just resizing what they have, they have become like any other corporation, playing safe and calling it "innovation".