What I still don't get is that Apple already has all of our hundreds of millions of credit and debit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight or 3AM to place an order they know we already want.
We're automatically billed for our monthly subscriptions to iCloud, iTunes Match, in-App Purchases, Newsstand, etc. So, how about this? Just make a button next to the product's favorite ("heart") button that says, "yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it's available." No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.
Is Apple still so insecure that they need to generate media headlines that "lines are out the door" and "the servers couldn't handle the capacity" of everyone trying to place online orders? If Apple is all about the positive customer experience, having to go through this periodic ritual can't be a totally positive experience for everyone.
Frankly, I've been doing this for eight years since the first iPhone and iPad releases, and I'm a bit tired. I would appreciate someone on Apple's backend systems or infrastructure to accommodate something like this to be done. Billions of dollars of profit every year, and they still stick to a rudimentary preordering/purchasing process. How much more in profit would they benefit from if they automated their own processes?
It could be kinda like a Kickstarter thing, make your pledge as soon as it's up, and the cards all get charged in one shot upon the end of the campaign. Simple.