Windows 10? The surface? Innovation? Please seriously!
I hated MS also in the past and that was the biggest reason why I moved to Apple 10 years ago. But if you try to be neutral and honest for a second, since Steve Ballmer left MS and Satya Nadella took over, MS took a drastic turn for the better...
Windows 10 is the first proper OS that can function as a hybrid OS (= desktop and mobile OS) very well, intuitively and productively! This is definitely the future and while iOS and OSX are slowly growing together, MS is miles ahead on this front!
That is where we come to the Surface Pro, looking purely at the hardware, its nothing special but combined with Windows 10, it is a true ipad pro killer (if you want a true productive machine that can replace your laptop).
On the apple side, if the ipad pro had some kind of hybrid OS, then I would buy a 12.9" ipad pro in a heartbeat and possibly use it 80% of the time.
Now apple has two products, the ipad pro & the macbook, which looking at the hardware performance are very similar, the major difference is the software. Why can apple not offer 1 device (in a 12" ipad pro form factor with a proper type-cover + touchpad) that lets you use both software platforms in form of a hybrid OS??? It cannot be so hard for apple to do this and it could become the true entry level laptop replacement!!!
Then another great step forward from MS is the concept of the lumia combined with the surface dock (with windows 10) to be able to access a desktop environment from your phone!! Nowadays smartphones are becoming so powerful, why should it not be possible to use the smartphone as a basic desktop platform if needed? Its a great idea and it will be definitely something that we will see more and more in the future with phones becoming more and more powerful!
On this front we don't see anything happening at Apple, while we are getting a lot of hints that Google is developing in the same direction as MS.
Its not only MS, but also looking at Google, they are also on certain areas miles ahead of Apple and developing with an extrem pace.
Don't get me wrong, Apple still builds high-quality hardware, but in the end it comes down to the software, because that is what makes you work faster and more productive and Apple is losing on the software front in a lot of areas recently. Looking at Final Cut Pro or Logic Pro or Aperture etc etc... they used to be the go to software/platform for the professionals for a long time, but things have changed drastically!
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Apple TV has never been a runaway hit yet they are improving every gen and more people own them than ever.
It might never had the numbers as the iphone (steve jobs called this a "hobby" project with lots of potential), but it was meant as an accessory for iOS devices (and later also OSX) and at a price point of $69 - 199 its also reasonable priced for an accessory.
On the other hand, IMO opinion the watch is still an accessory for the iphone (maybe that will change in the future), but at a starting price of $299 its way too expensive!
I would potentially buy an apple watch, since it can be useful at certain times, but I would not pay more then $150 for an accessory device which I need to charge on a daily basis and I might only really need 20% of the time and will need to be replaced after 2-4 years. Its not worth it for me!
And if I want a piece of jewelry I rather buy a proper mechanical watch that is timeless like my Tag Heuer Monaco LS. A smartwatch (no matter from which company) will never be timeless and will get out of fashion as soon the newest version gets released, thats not how jewelry works!