What Android Wear has going for it is it can run on many different style of watches. Not everyone wants a calculator-watch looking rectangle on their wrist, some may want a more traditional round watch, some may want a robust Casio-style watch, some may want to spend $50 while others may want a $1k watch made by a known watch company. Android Wear runs on all of them.
Agreed. As much as Cook and Ives go on and on about how beautiful and personal the apple watch is, it looks like a nerdy sci-fi brick on most people's wrist. That jump from hand-held device to something you wear is a tricky thing. I think a lot of folks, though they might love the iPhone, are not quite ready to slap the Apple brand on their body. Me included, and I've loved Apple stuff since their inception.