They entered the consumer watch market.Pretty much.... I wish they would have just partnered with Masimo in the first place rather than trying to poach employees who thought they could "side-step" the Masimo patents. Masimo is pretty innovative in the field of non-invasive health sensors. Had Apple partnered with or acquired Masimo then I think the Apple Watch could be an even better product today.
It does not sound like Masimo is trying to "take down" Apple like Epic Games was doing -- they simply want to be paid for their inventions. Further, Masimo is no patent troll. Masimo does not compete with Apple since they sell to healthcare providers (B2B), not consumers (B2C) -- so I would think a partnership would work here for Apple -- and certainly Apple can afford to pay a partner for exclusive rights to their patents in consumer products.
Not a single comment here has referenced just how much money Masimo has pissed away already fighting this or mention that institutional investors are up in arms against the CEO on how much the share price has dropped due to this.
I’m predicting the outcome that Apple will ruin them financially beyond return, institutional investors will oust the CEO and make a decent deal with Apple or Apple will conduct a hostile takeover even through a proxy if not directly and take it all for penny’s on the dollar.