Apple Watch Sales Estimated at 3.9 Million in Third Quarter

MacRumors

macrumors bot
Original poster
Apr 12, 2001
46,796
8,966



The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30.

Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.
Fitbit shipped an estimated 4.7 million fitness trackers for 22.2% market share in the third quarter, compared to Apple's estimated 18.6% market share. Apple Watch shipments grew over IDC's second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors.

Chinese rival Xiaomi remained in third place with an estimated 3.7 million wearables shipped in the quarter, representing 17.4% market share. Garmin and BBK rounded off the top five with 900,000 (4.1%) and 700,000 (3.1%) wearables shipped respectively, while all other vendors accounted for a combined 7.3 million shipments and 34.6% market share.


IDC estimates that wearable shipments totaled 21 million worldwide in the third quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. IDC said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues to be the fastest-growing wearables market, especially for lower-priced fitness trackers.

Apple has not disclosed Apple Watch sales numbers since the device launched in April, instead grouping the wrist-worn accessory with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports. But when asked, Apple CEO Tim Cook and other executives consistently remain upbeat about current sales.

Article Link: Apple Watch Sales Estimated at 3.9 Million in Third Quarter
 

inkswamp

macrumors 68030
Jan 26, 2003
2,730
675
Can we get the inevitable "Steve wouldn't have done this" comment out of the way early on? :D

If this is accurate, it's pretty impressive. I have to admit that I had serious doubts about a product like this gaining any kind of traction. Just seems an unnecessary luxury item but clearly I'm not the target market for this.
 

KPOM

macrumors G5
Oct 23, 2010
14,505
3,050
What's with Xiaomi? That really isn't getting much press anywhere.
 

Kevin2055

macrumors regular
Sep 22, 2015
105
110
It is a shame as a New Category for Apple. I doubt the 1.5 billion will even cover the cost.

So doing the math: If the average price was $400 then Apple just made over 1.5 BILLION DOLLARS in revenue on the Watch in 1 quarter. Sounds incredibly successful to me!
 

touchstoned

macrumors regular
Apr 4, 2015
173
131
Hermosa Beach, CA
So who's taking bets on year-end sales? When I went back to read the forecasts of 30 million sold in a single year I didn't think it was close to possible. Looking at these numbers, 30 million seems easily doable for the Apple watch 2 as they appear to be heading for ~20million sold in 2015
 

Populism

macrumors regular
Jun 11, 2014
186
2,970
I received the sport version Apple Watch as an unexpected gift. I like it more than I thought I'd have liked one, and I anticipate my appreciation of it growing more.

But that said, it still seems way overpriced in terms of satisfying an actual need/void for such a device.
 

chrisrosemusic1

macrumors 6502a
Jan 31, 2012
693
21
Northamptonshire, England
This is the only Apple thing in years I haven't bought on impulse in hope of it being good. I have friends with them and are they cool? Yes. But I just prefer an analogue watch still, as much as the health side to an Apple Watch would be great I still don't see me getting the use out of it just yet. Keeping my eyes pealed on the next version though and hoping it comes with a better battery life and a bigger size - 42mm just isn't big enough for me.
 
  • Like
Reactions: mburkhard and V.K.

warrior2000

macrumors 6502a
Sep 12, 2015
916
445
I received the sport version Apple Watch as an unexpected gift. I like it more than I thought I'd have liked one, and I anticipate my appreciation of it growing more.

But that said, it still seems way overpriced in terms of satisfying an actual need/void for such a device.
You can get them for $250 at B&H Photo with $50 gift certificate.

$250 is worth it just as an activity tracker and notification alert alone.
 

warrior2000

macrumors 6502a
Sep 12, 2015
916
445
It is a shame as a New Category for Apple. I doubt the 1.5 billion will even cover the cost.
With 4 million units a quarter that is a run rate of 16 million units a year.
Adjust for holiday season and its 18-20 million units a year.

Watch2 will probably see 40-60% increase in unit sales. That easily gets you to 30-35 million units a year.

That gets you to $15 billion in sales in year 2.
By year 5 Watch sales can easily be $40 billion.
That would make Watch bigger than iPad and Mac.

But go ahead and poo poo the product now in its infant stages. Those who lack vision
 

maxsix

Suspended
Jun 28, 2015
3,100
3,683
Western Hemisphere
After bashing it for a while , I actually went out and bought one . Hated it for the first week , now I don't take it off ever. And I have a watch collection I adore
I bought the SS Model upon its release.

An interesting product, I tried to like it but after a few weeks it lost its luster, didn't do anything to earn its place on my wrist so I returned it.

In fairness I have a large selection of gorgeous handmade luxury Swiss Chronographs. By comparison Apple looks cheap, plain, and just too annoying.

I don't need notifications, I'm organized and not too lazy to take my iPhone out of my pocket to see its highly useful 5.5" display.

:D
 

vreedy76

macrumors newbie
Nov 10, 2014
21
44
SC, USA
After bashing it for a while , I actually went out and bought one . Hated it for the first week , now I don't take it off ever. And I have a watch collection I adore
Bought one, loved it for the 2 months that I wore it, then came to the realization it doesn't serve enough purpose to justify the cost. Didn't take long to get used to not wearing it. Its cool though and I will more than likely buy another in the future once they polish it more.
 
  • Like
Reactions: motulist

CrazyDaveinNeb

macrumors newbie
Nov 24, 2015
10
6
I knew the watch would sell very well during the holiday season. It's the #2 gift behind flat screens.
i would guess a lot of that is because of serious price breaks. Best Buy and Target (gift card) each offered $100 off, which makes it relatively affordable. My wife and I each got one on black friday.
 
  • Like
Reactions: motulist

DevNull0

macrumors 68020
Jan 6, 2015
2,348
4,478
With 4 million units a quarter that is a run rate of 16 million units a year.
Adjust for holiday season and its 18-20 million units a year.

Watch2 will probably see 40-60% increase in unit sales. That easily gets you to 30-35 million units a year.

That gets you to $15 billion in sales in year 2.
By year 5 Watch sales can easily be $40 billion.
That would make Watch bigger than iPad and Mac.

But go ahead and poo poo the product now in its infant stages. Those who lack vision
That is hilarious math. You do a whole bunch of what-ifs, pull numbers out of every orifice you have, and come with a result that would require selling half as many watches as the iPhones. You really expect a product "in its infant stages", will sell 1 to every other iPhone owner? 100 million people a year buying watches?

Damn that kool-aid is getting strong.
 

koigirl

macrumors 6502a
Jul 29, 2011
715
206
Raleigh, NC
I would like to try one, especially now that retailers are offering discounts on the base model which gets it to under $300 (where it should have been priced to begin with IMHO). However, reviews are just so-so and thus I continue to hold out, waiting to see what 2nd or 3rd generation will bring.
 

gugy

macrumors 68040
Jan 31, 2005
3,267
3,967
La Jolla, CA
Bought one, loved it for the 2 months that I wore it, then came to the realization it doesn't serve enough purpose to justify the cost. Didn't take long to get used to not wearing it. Its cool though and I will more than likely buy another in the future once they polish it more.
Yeah, I am waiting for V2 or maybe V3. I want to track swimming, so waterproof is a must and hopefully apps to do that. Not sure beyond tracking exercise I see much value for myself. We'll see, I have not been draw to get one looking at the store. That might change once I try one.