Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 18, 2016.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Apple has posted a new ad to its YouTube channel to show off the versatility and sporting smarts of the Apple Watch Series 2.

    The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping.


    Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch.

    The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials, despite this ad not being limited to nighttime activities.

    Article Link: Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping
     
  2. Schwyz macrumors regular

    Schwyz

    Joined:
    Apr 6, 2016
    Location:
    Up a tree
  3. Joda82 macrumors newbie

    Joda82

    Joined:
    Sep 18, 2016
    #3
    Just a shame you can't get a hold of one. Here in U.K. They are sold out as far as the eye can see and beyond. Why do Apple do this every year. Announce something that on a select percentage can get a hold of the item. Really grinds my gears
     
  4. realeric macrumors 65816

    realeric

    Joined:
    Jun 19, 2009
    Location:
    United States
    #4
    Who still needs wrist watch in the 21st century?
     
  5. npmacuser5 macrumors 65816

    npmacuser5

    Joined:
    Apr 10, 2015
    #5
    Makes me want to upgrade even though I am very satisfied with my Apple Watch 1.
     
  6. Jaekae macrumors 6502a

    Joined:
    Dec 4, 2012
    #6
    Who still use a pocketwatch in the 21st century?
     
  7. CB1234 macrumors 6502a

    CB1234

    Joined:
    Sep 20, 2012
    Location:
    Dubai, UAE
  8. MizuNoHane macrumors member

    Joined:
    Jul 24, 2014
    #8
    This ad definitely turning the lust factor up to 10
     
  9. Adithya007 macrumors regular

    Joined:
    Apr 16, 2015
    #9
    Still not as game changing a product as the original iPod was.
     
  10. mattysouthall macrumors member

    Joined:
    Jul 23, 2012
    #10
    Its so satisfying seeing the Watch being used whilst swimming.
     
  11. QCassidy352 macrumors G4

    QCassidy352

    Joined:
    Mar 20, 2003
    Location:
    Bay Area
    #11
    If only there were a cellular option I'd be on board. Does check a lot more boxes than the first one though.
     
  12. MacsRgr8 macrumors 604

    MacsRgr8

    Joined:
    Sep 8, 2002
    Location:
    The Netherlands
    #12
    As usual marketing is everything.
    The fact that every time Apple releases something new (iPhone, iPad, Mac Pro, Apple Watch, ...whatever...) they tend to make sure supply is <50% of probable revenue the first 2 - 4 weeks, they create the buzz they hope for on the web.
     
  13. citysnaps macrumors 601

    Joined:
    Oct 10, 2011
    Location:
    San Francisco
  14. Arran macrumors 601

    Arran

    Joined:
    Mar 7, 2008
    Location:
    Atlanta, USA
    #14
    Yeah, but it's not really a wrist watch, is it?
     
  15. Supermule macrumors regular

    Supermule

    Joined:
    Jun 15, 2012
    #15
    Going to use this watch for running and surfing.

    And hoping for a phone-function on the next update :)
     
  16. jonnysods macrumors 603

    jonnysods

    Joined:
    Sep 20, 2006
    Location:
    There & Back Again
  17. Avieshek Suspended

    Avieshek

    Joined:
    Dec 7, 2013
    Location:
    India
    #17
    You opened my eyes with this reply.
     
  18. r00fus macrumors regular

    Joined:
    May 23, 2009
    #18
    Certainly a great ad. The placement is done perfectly, and the visuals are immersive. Audio production is top notch also. While I don't plan on getting a Watch2 (still digging watchOS3 on my now-ancient OG watch), I think this'll pull in some more buyers for sure
     
  19. simultaneousb macrumors newbie

    simultaneousb

    Joined:
    Sep 18, 2016
    #19
    Still can't get a hold of a 42 stainless steel.... ordered online but shipping dates are 3-5 weeks. ugh. went in both saturday and sunday first in line and no watches either. this is painful for me.
     
  20. Baerok macrumors member

    Baerok

    Joined:
    Feb 3, 2014
    Location:
    Poland
    #20
    Apple is finally back on track with their ads. If the image is great, words are unnecessary.
     
  21. 0098386 Suspended

    0098386

    Joined:
    Jan 18, 2005
    #21
    Yeah, I agree with all that. It's a cracking device. Since I got mine I've never missed a call, or even those gentle calendar reminders (DON'T rely on those for alarms). But the latest update is quite minor so I'll be staying on Series 0 as it is.

    I just wish they'd fix the iCloud photo library-Apple Watch photo sync bug. That'd be wonderful as I sit here on day 3 waiting for my pictures to magically sync over a bunch at a time.
     
  22. andreiru macrumors 6502

    andreiru

    Joined:
    Apr 18, 2008
    Location:
    Kurgan, RF
    #22
    Indeed. Series 1 is available.
     
  23. ikir macrumors 65816

    ikir

    Joined:
    Sep 26, 2007
  24. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #24
    No worries. Mine will be here by December 21. Just in time for Christmas.
     
  25. BruceEBonus macrumors 65816

    BruceEBonus

    Joined:
    Sep 23, 2007
    Location:
    Derbyshire, England
    #25
    Mmmm. Good timekeeping. A fantastic feature for a ... watch. And when it comes to keeping time, Apple Watch does that. Apple Watch 2 does that as well. Back of the net! :apple:
     

Share This Page