Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I thought for a moment it was black, but on a closer look, it's one of the silvers. Either aluminum or stainless (definitely 42mm). Black sports band.
Stainless Steel (because it's so reflective), 42mm, worn "upside down" on the right wrist, with a blue sports band, likely "Ocean Blue".
 

Attachments

  • SwimmerWatch_small.jpg
    SwimmerWatch_small.jpg
    58.7 KB · Views: 123
You know Steve was very much in charge when that lengthy series of iPod/iTunes commercials came out, with people dancing with their iPods in silhouette over a bright colored background. He could have stopped them with a whisper. Though Steve doing his best Dean Martin / Frank Sinatra imitation would have been hilarious. Are you talking about this commercial? (the one in the article?)
[doublepost=1474254943][/doublepost]
Then why the name?

No. This one that Eddy Cue felt compelled to put himself into:

 
Do you own one and have first hand experience to offer?
Because mine is certainly "great for fitness." Heart rate sensor works in a variety of situations and is accurate compared to other heart monitoring systems I've tested it against. The other health/exercise features I rely on everyday.

And it's certainly functional providing useful information; fitness related data, emails, messages, reminders, calendar events, time and date, navigation, answering phone calls, etc

Tell me about your personal experiences...

Your sample size of one isn't very illuminating.
 
They've done it. Apple Watch is lust worthy.

I've had more of my friends ordering the Apple Watch Series 2 than I know of who owned a second generation iPhone when that platform was also just taking off.

Apple Watch is going to be big.
 
No. This one that Eddy Cue felt compelled to put himself into:
Wow! Okay, not my favorite. Although the three of them being on one side of the table seems pretty plausible. Jimmy and Bozoma know the business from the industry side, and I'm guessing that Eddy has the wherewithal to sign deals, so his being there isn't horribly out of place. Can't unsee that "Bowie" image, though.
 
Last edited:
Stainless Steel (because it's so reflective), 42mm, worn "upside down" on the right wrist, with a blue sports band, likely "Ocean Blue".
Agreed! Looking at it on a bigger screen, I see you're absolutely right. The dark blue band reflected in the silver frame of the watch tricked me for a moment there, especially when I looked at it on the smaller laptop screen. But it's one of the things I love about this ad. There are the brightly colored bands, which are very clear, and then there are ones like this, a bit more artful, like the watch is made of the water it's rising out of, all silver and blue. I really love the way each watch & band pairs up to each wearer and what they're doing. You get as much of a story from those as from the wearer's actions. :)

I also noticed that the blue-banded watch was being worn on the right hand. They had a nice balance of left-right wearers.
 
  • Like
Reactions: CarlJ
I don’t have any use for Watch, and I still wanna buy one. Good commercial.
 
Nice imagery, but don't communicate the actual benefit of the product... the communication is dumb; for example: Second 43 of the ad: She has a watch (gives the time) that gives access to the calendar and still, she needs a SMS to know she is late...?

And where's the iPhone that provides the mobile signal to have access to the network?
I thought that too but no one will think that far and will think it's amazing. Also the iPhone was probably just not far from her out the water of the pool
 
There are the brightly colored bands, which are very clear, and then there are ones like this, a bit more artful, like the watch is made of the water it's rising out of, all silver and blue. I really love the way each watch & band pairs up to each wearer and what they're doing. You get as much of a story from those as from the wearer's actions. :)
YES! Very much this. It told you little stories without words and left you interested, with questions, about each of the scenes.
I also noticed that the blue-banded watch was being worn on the right hand. They had a nice balance of left-right wearers.
I was a bit surprised at the number of "upside down" watches, it was interesting. Often times the people in charge of the ads have such a vested interest in their product that they want it depicted "just so", only perfectly, "right-side-up", from only the best angle, etc. These depictions were perfect, but were done from the eye of a cinematographer rather than a product owner.
[doublepost=1474268985][/doublepost]
Nearby yacht with known wifi?
I don't think a yacht would fit in the infinity pool she's in. Her phone is on a lounge chair next to the pool, 20 feet away.
 
Good timekeeping? Does it account for relativity?
You didn't see the new complication in watchOS 3 for tracking the twin paradox?

Seriously though, I thought that bit of the headline was a bit odd. The Apple Watch does have great timekeeping (because they eliminate the cumulative effects of drift by syncing via NTP), but I didn't think I saw anything demonstrating that in the new ads.
 
  • Like
Reactions: sudo1996
Obsolete? Hardly. And mine certainly isn't. Works just as well, even better now with the new OS, as when i bought it.

Yes. Apple isn't manufacturing the 2014 model anymore. Hense, obsolete. Just wait till it's phased out and can't handle watchOS 5. Series 1 will become the new iPad 2. The model that can handle OS's more overtime. watchOS 5, maybe 6. Both series 1 and 2 won't be able to handle watchOS 7. By then, it'll be 2020 and we'll have at least needed an Apple Watch series 3, which will be by that time, 2 years old. Sound familiar??
 
Last edited:
Just a shame you can't get a hold of one. Here in U.K. They are sold out as far as the eye can see and beyond. Why do Apple do this every year. Announce something that on a select percentage can get a hold of the item. Really grinds my gears

I was going to say exactly the same. My local Apple Store has none. Not even any to try on. You can only buy it online and even then expect to wait 1 - 2 months for delivery. They even had the old Apple Watch display boards up with strap colours you can no longer buy like Orange.

How hard can it be to start the manufacturing ealrier so their own stores have stock to sell. The last time they did this with first Apple Watch I just gave up waiting in the end and didn't bother to buy one at all. Probably end up doing the same this time around by the sound of things.

Apple is fast becoming the world's most inept company at manufacturing their own products.
 
Increment improvement over the first version, at the correct direction, but it is still not good enough to lure the majority mass to endure the inconvenience of carrying an extra burden on the wrist.
 
Increment improvement over the first version, at the correct direction, but it is still not good enough to lure the majority mass to endure the inconvenience of carrying an extra burden on the wrist.
It's only an "extra burden" if you're not used to wearing a watch. If you don't want to wear a watch, it probably isn't for you.
 
This is a damned good ad. Probably the best one I've seen since that xmas ad a couple years ago.
 
Nice imagery, but don't communicate the actual benefit of the product... the communication is dumb; for example: Second 43 of the ad: She has a watch (gives the time) that gives access to the calendar and still, she needs a SMS to know she is late...?
Just the opposite from my perspective. I'm a very forgetful person who often, like they lady in the infinity pool, gets dreamy and lost in her head. I can tell you that even with a watch on my wrist, if I was that lost in my head, I'd forget to glance at it to see what time it was, I'd even forget I had to meet someone. BUT the watch taps me on the wrist when I get a message. And when I get that tap, I look at it. And yes, probably this woman has this meeting with "Anna" on her calendar; but that doesn't help if she forgot to set up an alert/reminder. Which seems likely (I've forgotten to do that, too, on occasion).

Thus, what happens in that scene very STRONGLY communicates the benefit of the product to both a person who has a perpetually forgetful friend (and may buy them this watch to help with that) and the forgetful friend (who may buy this watch to cut down on their forgetfulness--the watch has certainly benefited me on that score!). The person sending the "you're late!" KNOWS it will reach her forgetful friend EVEN if her phone is out of reach or not close enough to hear. And the woman in the pool is going to think it super lucky that she was able to wear the watch in the pool, or she'd never have gotten the message.

That scene doesn't seem dumb to me at all. In fact, it seem really smart and clear. But perhaps you are not a forgetful person? And don't know anyone that forgetful? You really have to be one or know one to see that the ability to communicate via the watch in this way is VERY beneficial. That scene struck home with me. And I'm sure it will strike home with a many watching that commercial.
 
Just the opposite from my perspective. I'm a very forgetful person who often, like they lady in the infinity pool, gets dreamy and lost in her head. I can tell you that even with a watch on my wrist, if I was that lost in my head, I'd forget to glance at it to see what time it was, I'd even forget I had to meet someone. BUT the watch taps me on the wrist when I get a message. And when I get that tap, I look at it. And yes, probably this woman has this meeting with "Anna" on her calendar; but that doesn't help if she forgot to set up an alert/reminder. Which seems likely (I've forgotten to do that, too, on occasion).

Thus, what happens in that scene very STRONGLY communicates the benefit of the product to both a person who has a perpetually forgetful friend (and may buy them this watch to help with that) and the forgetful friend (who may buy this watch to cut down on their forgetfulness--the watch has certainly benefited me on that score!). The person sending the "you're late!" KNOWS it will reach her forgetful friend EVEN if her phone is out of reach or not close enough to hear. And the woman in the pool is going to think it super lucky that she was able to wear the watch in the pool, or she'd never have gotten the message.

That scene doesn't seem dumb to me at all. In fact, it seem really smart and clear. But perhaps you are not a forgetful person? And don't know anyone that forgetful? You really have to be one or know one to see that the ability to communicate via the watch in this way is VERY beneficial. That scene struck home with me. And I'm sure it will strike home with a many watching that commercial.

Wow! just WOW.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.