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Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping
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Who still needs a phone in the 21st century? I use my "phone"* often, but rarely for voice calls. I use my "watch"* often - sometimes to find out the time, but more often for notifications and fitness tracking and such.
It's not like we vote and collectively decide watches are deemed no longer necessary and then nobody can wear them any more... people are free to use what they want. I like wearing a watch. Some others do too. Some people prefer to get around on motorcycles or bicycles. Doesn't mean everyone has to do the same.
*: (both are really just tiny computers with interfaces designed to see like familiar devices, though smartphones have long since wandered away from seeming "just like a phone" - anybody who took a moment to consider it would admit that what we call a phone these days has almost no connection to what was a phone 20 years ago, other than that it can still make voice calls, though that is arguably no longer its primary purpose.)
There's always pent up demand on "opening day" from people eager to have the new thing right now. And despite what it feels like if you're in the group that can't get one, that "select percentage" you mention, of people who can get them, that you're probably imagining to be a low number, is likely upwards of 80-90%. Remember, it's not that you can't get one, it's that you can't get one right now. Apple's only alternatives to initial short supply would be either:
1) use the same factory capacity that they currently have, but start production many months earlier - this would mean that a number of the new much-desired features would not make it into this year's phone/whatever because the final 100%-working/tested design had to be frozen months earlier, or,
2) invest in, say, two-to-three times the factory capacity that they need the rest of the year, knowing that the majority of their manufacturing capacity will now sit unused for 80% of the year. Foxconn and their other manufacturing partners aren't going to do that for free. And you can't instantly make factories, machinery, and factory workers out of thin air.
I always get a laugh out of some of the other folks here who think they're insightful in claiming, "ooh, artificial/manufactured shortages", as though Apple were deliberately holding back. Sure, buzz is nice, but "people were excited" doesn't have a place on their quarterly financial statements. Apple would love to sell a new iPhone to everyone who is looking to buy one right now, but they're not going to triple their normal production capacity for one month out of the year, at immense cost, just so nobody has to put up with waiting a bit. Wait a few weeks, and supply will catch up with demand.
Indeed. There's a famous (infamous?) review of the original iPod on one of the biggest tech news sites of the day:
No wireless. Less space than a nomad. Lame.
Everyone remembers the Nomad, right? We know the iPod now to have been a game-changer, as was the iPhone, but many folks then couldn't see that.
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It's not necessarily the best fitness device for the top 10% of hardcore athletes. You know who it's good for? The other 90% of the population. I've got a considerable exercise streak going, working out every day, that wouldn't be happening if it weren't for my original Apple Watch. That is the Apple Watch being great for fitness, not by being the most painstakingly accurate device, but by being a good-enough device, motivating a large number of people.
You know where my more accurate Garmin workout watch with HR chest band is? Still at the store, never purchased.
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Nice they advertised it used while surfing. When the watch gets cellular capability I will be all over it.
Offhand guess, stainless steel model, worn "upside down" (you can set a flag in the preferences to let it know you're doing this and all the controls reverse appropriately), likely with a midnight blue sports band.
So, basic use case is giving the time to people around you? At the expense of your own usage?
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It is.. But she was late, maybe to her own marriage, who knows ;-).
People who choose to own one. The real question is, what adults concern themselves with what others choose to buy?
I feel like most ads focused on the active lifestyle side of things, which is why the first gen Watch was so unimpressive to me. Very happy with the update.
They want more sensors but face both technological problems and regulatory problems. They originally thought of the watch as almost a medical device but on the wrist could not get things reliable enough. Maybe some day in future.I wish they added more sensors for fitness (i'm not a fitness person)
The only real thing that excites me is the waterproofing. I forgot to take off my watch and went frolicking in the spitting fountains in millennium park in Chicago this summer and i was soaked to say the least and my watch kept on clicking, for me that's enough waterproofing.
For reference I was that kid
WIFI (one she previously logged into with her phone). Thanks for asking...
Those can go very very far, especially those with directional antennas).
The benefit of an always in display (for me) would be that I can always see it when I want to. There are times, although rare, that the screen doesn't turn in when I lift my arm just so. Not s deal breaker for me, but a minor gripe that could be improved upon.
Always on displays also omit the use of s bscklight in many situations. This is actually a battery savings, potentially.
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Certainly the adults making the add and the products, right?
Presumably she's not floating in the middle of the Atlantic or Pacific... Actually, on taking a second look, there's a really clear separation between the nearby water and the distant water, both in appearance and in the movement of the surface... She's floating on/in an "infinity pool" overlooking the ocean. Nice view. Anyway, in a pool, her phone is probably on a poolside table or chair, well within bluetooth range, given that it'll have a very clear line of sight.
AGREED! I love, love, love it! It reminds me just a tad of the old iPod ads with the dancing silhouettes. I wouldn't be surprised if that was the inspiration, as a lot of the ad has the figures as shadows. It has that iPod classic energy! Also humor.
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You know Steve was very much in charge when that lengthy series of iPod/iTunes commercials came out, with people dancing with their iPods in silhouette over a bright colored background. He could have stopped them with a whisper. Though Steve doing his best Dean Martin / Frank Sinatra imitation would have been hilarious. Are you talking about this commercial? (the one in the article?)
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Then why the name?