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Except I doubt it was a compromise. They chose to make it square because it fit what they were going for. You’re saying it should be circle because that’s what watches are like, assuming this isn’t just called a watch while mainly being a little computer on your wrist.

Being a watch is nowhere near the primary function.

Apple named that the Apple Watch. That was a conscious naming decision. Semantics much? Should have been named instead: Apple Wristband, Apple Wrist Computer, ...?

So, the Apple Watch is not really a watch but pretends to look like one... Oke doke. I rather stay with a watch looking like a watch, not a pretend to be.

Next thing we'll have to ask ourselves... What is a Computer? Insert hideous iPad Ad.
 
Apple named that the Apple Watch. That was a conscious naming decision. Semantics much? Should have been named instead: Apple Wristband, Apple Wrist Computer, ...?

So, the Apple Watch is not really a watch but pretends to look like one... Oke doke. I rather stay with a watch looking like a watch, not a pretend to be.

Next thing we'll have to ask ourselves... What is a Computer? Insert hideous iPad Ad.

Look, I get that you just look at names and refuse to think beyond that. Apple Watch was a name they knew would sell numbers. I’m assuming you also are wondering why you can’t take your Apple Pencil and write on paper. Maybe you wonder why you can’t breathe your MacBook Air. Perhaps you wonder why your wireless charger needs to be plugged in. And can you believe they had the gall to call something Safari that has nothing to do with going on a safari?

Edit: And your complaint is that it doesn’t look like a watch. And you’re also saying that it pretends to look like one. Make up your mind.
 
From a rather purist point of view, the Apple Watch gets short on delivery and the square design is unappealing. Does not provide the "timeless" vibe as well as a spherical design. Apple can try to fight that, sure, good luck. Maybe in 10y or so the square design will be broadly taken by all watchmakers... or not. ;)

The notch on the iPhone X is simply put, a junk design compromise. The technology is not there yet to put cameras under the screen. The compromise with the notch is unacceptable. That design choice should have been killed.

The butterfly design was a poor design choice that's going to bit buyers and probably Apple as these machines gain age and Apple Care runs out. Just a keyboard replacement runs like 700 USD? Junk, pure and steamy junk.
Same goes for emoji bar: "cool" for a couple of weeks, not so "cool" after a while. Just a gimmick. Should have been killed.

It's actually very funny when on the video I shared there's Steve saying [...]there are thresholds we can't cross[...] and Tim goes on scratching his head like... the hell is Steve talking about?

The thing is, I used to hold Apple on higher standards and as such, I expect and demand from Apple the very best.

You can see me as an old man yelling at clouds though. If that makes you happy, so be it. :D I'm just an old Apple fan remembering times of yore, when Apple was the very best, no compromises.
Re: the notch, it’s not a compromise, it’s a design choice. The options at the top are full width bezel and partial width bezel. To be bezeless like the bottom of the iPhone X is impossible. There are eight sensors/transducers and they have to go somewhere.

Apple prototyped both designs and chose the partial width bezel. You may prefer a full width bezel, that’s fine. That you won’t buy a X unless it has a full width bezel is also fine, Apples ok with that. They know they can’t please everyone.

Re: the rectangular Apple Watch, that’s not a compromise, it’s a design choice. To display the same text on a circular design would require a much larger face than its current rectangular design.

Apple prototyped both designs, and chose rectangular. You may prefer circular, no problem—don’t buy Apple Watch if you don’t like it. Apple’s ok with that, they know not everyone likes the same thing.

A friend of mine won’t buy a Tesla until it has a proper range of 500 miles and a proper recharge time of 5 or 10 minutes. He likes to think of himself as someone with the highest standards, someone that doesn’t compromise. Yeah, he’s a fool and we laugh at him, but that’s ok. He’s fine with that.
 
What other possible name could Apple have chosen for a wrist based device that wouldn’t have caused some of confusion about what the device was besides a watch ? They’d moved away in iOS from trying to make digital replicate analog so why use an analog circular shape for a new digital device.
 
Guys...

“Circular”. Not “spherical”.

Also, 272x340 / 312x390 is not square. The Apple Watch is rectangular.
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What other possible name could Apple have chosen for a wrist based device that wouldn’t have caused some of confusion about what the device was besides a watch ? They’d moved away in iOS from trying to make digital replicate analog so why use an analog circular shape for a new digital device.

“Watch” doesn’t necessitate timepiece, much less circular.
 
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Look, I get that you just look at names and refuse to think beyond that. Apple Watch was a name they knew would sell numbers. I’m assuming you also are wondering why you can’t take your Apple Pencil and write on paper. Maybe you wonder why you can’t breathe your MacBook Air. Perhaps you wonder why your wireless charger needs to be plugged in. And can you believe they had the gall to call something Safari that has nothing to do with going on a safari?

Edit: And your complaint is that it doesn’t look like a watch. And you’re also saying that it pretends to look like one. Make up your mind.

My mind is fully made. It pretends to be one, poorly. No buy. ;)
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Re: the notch, it’s not a compromise, it’s a design choice. The options at the top are full width bezel and partial width bezel. To be bezeless like the bottom of the iPhone X is impossible. There are eight sensors/transducers and they have to go somewhere.

Apple prototyped both designs and chose the partial width bezel. You may prefer a full width bezel, that’s fine. That you won’t buy a X unless it has a full width bezel is also fine, Apples ok with that. They know they can’t please everyone.

Re: the rectangular Apple Watch, that’s not a compromise, it’s a design choice. To display the same text on a circular design would require a much larger face than its current rectangular design.

Apple prototyped both designs, and chose rectangular. You may prefer circular, no problem—don’t buy Apple Watch if you don’t like it. Apple’s ok with that, they know not everyone likes the same thing.

A friend of mine won’t buy a Tesla until it has a proper range of 500 miles and a proper recharge time of 5 or 10 minutes. He likes to think of himself as someone with the highest standards, someone that doesn’t compromise. Yeah, he’s a fool and we laugh at him, but that’s ok. He’s fine with that.

Seems your friend and I would make great friends. Happy to know there's more like us out there. :)
 
Excuses and more excuses. :rolleyes:

So, Apple Engineers are not good enough, or were not pushed hard enough, to figure a proper way to get a spherical watch with a functional user interface. So, they compromised and made instead a square watch. :)

Ok. Buy that compromise of an AW design if that makes you happy. I won't be buying the AW as long as it's square.

:apple: will have to try harder to get customers like me on board again. ;)

Somehow, I doubt the folks at Apple are losing sleep over this. A round shape makes sense for an analog watch, not a digital one.

I am definitely seeing more Apple watches around me. I don’t know if you would call their design “iconic”, but it’s definitely distinctive and kinda hard to miss. I don’t go out of my way to identify them, but if a news reader wears it on TV, it kinda just catches my eye.

It’s a shame Apple decided not to reveal Apple Watch sales numbers. I am certain they are selling very well and their future is bright.
 
Yet reducing the bezels would not allow for a larger capacity battery to be installed.

There are plenty of other ways to improve the battery whilst keeping the case the same size: thinner screen; smaller SOC; more efficient shaped battery etc.

If they are increasing the screen size then I hope the case is the same size because the current bezels are too large.
 
Seems your friend and I would make great friends. Happy to know there's more like us out there. :)
Oh you’re definitely not alone; there are plenty of people who want something from Apple that Apple has no intention of ever supplying. Several immediately spring to mind:

1) People who want an iPhone/MacBook Pro to have twice the battery life, even if the product is much thicker and heavier; 2) Those who want a 150W graphics card in the MacBook Pro; 3) Those who want a USB-C jack, headphone jack and/or SDXC memory card slot on an iPhone (though I do expect a headphone jack on an updated SE); 4) Those who want an $899 4.0”/SE-sized version of the iPhone X (or worse, want it for $499).

Apple tends to provide products that they believe offer the best experience to 80-90% of the target market they’re addressing, given the engineering and price/profit constraints. Some who want something different will be satisfied with a “good enough” solution even though it’s suboptimal; they will still by Apple products, if reluctantly.

But for others, there are certain requirements which, if not met, are dealbreakers. They can’t/won’t buy Apple products—which is rational and understandable behavior :)
 
I know, but she was complaining that the new watch may be too big. I mentioned that there will prob be two sizes.
Yeah, that she was me. I own the “women’s” size. It’s physically as large as I would ever want it, especially since flexing my wrist already presses the button by accident.
 
Yeah, that she was me. I own the “women’s” size. It’s physically as large as I would ever want it, especially since flexing my wrist already presses the button by accident.

I’m sure Apple is so concerned
 
I’m sure Apple is so concerned
I am too. They are always worried about consumer wants, especially since this is a fashion accessory. Not saying they care about my specific opinion (or yours) but they certainly care about opinions in general and will be consulting with experts
 
I think the Apple Watch is the one Apple product that could stand to be a little thinner, provided there's no impact to battery life.

That's exactly what I would like to see. Make it look more like, well, a watch . . . . . rather than an iPhone Nano.

The look of it has always put me off. Hopefully if it is the redesign speculated in the article and the screen is indeed bigger, this might mean we can go thinner with the aesthetics of a watch and still retain a similar capacity battery.
 
How about I don't care? No rounded Apple Watch, No buy. Easy and simple. It's me who's going to pay for it. If Apple Engineers can't figure out how to make a proper rounded Apple Watch, that's their problem.

There's the Samsung gear S3 Frontier LTE version available for US. Shall see if there's an upcoming S4 LTE available for EU in the future. If that happens and Apple still stubbornly stays with the damn square design, well, ok, Samsung Gear S4 LTE will be for me.

Some design choices are simply put, not negotiable for me. End of story.

This post brought to you by Samsung. "You say, we pay!".
 
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This post brought to you by Samsung. "You say, we pay!".

It makes me crack a laugh how some of you folk project like crazy. How about if I told you that the only Samsung device I ever owned is a Galaxy Tab S2 8"?

On the other hand, I owned several Apple devices: MacBook Pro 2009 (?) Core2Duo (runs Win10 atm), iMac 27" 2011 (top of the line i7, 32GB, AMD 6970 2GB - RIP toasted GPU) , iPhone 5, 6 Plus and now SE.

How about a nice cup of critical thinking? Jeez people, you praise Apple as if you owe to this brand your own existence.
 
My first Apple Watch is the Series 3 SS. I love it! I would be more than happy to still upgrade to a new design even after just one gen, as long as they don't pull a jerk move and have the existing bands not be compatible.
 
The Apple Watch has not remained the Same. The original Apple Watch screen was actually 1mm thinner than all the subsequent Apple watches.
 
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