From a rather purist point of view, the Apple Watch gets short on delivery and the square design is unappealing. Does not provide the "timeless" vibe as well as a spherical design. Apple can try to fight that, sure, good luck. Maybe in 10y or so the square design will be broadly taken by all watchmakers... or not.
The notch on the iPhone X is simply put, a junk design compromise. The technology is not there yet to put cameras under the screen. The compromise with the notch is unacceptable. That design choice should have been killed.
The butterfly design was a poor design choice that's going to bit buyers and probably Apple as these machines gain age and Apple Care runs out. Just a keyboard replacement runs like 700 USD? Junk, pure and steamy junk.
Same goes for emoji bar: "cool" for a couple of weeks, not so "cool" after a while. Just a gimmick. Should have been killed.
It's actually very funny when on the video I shared there's Steve saying [...]
there are thresholds we can't cross[...] and Tim goes on scratching his head like...
the hell is Steve talking about?
The thing is, I used to hold Apple on higher standards and as such, I expect and demand from Apple the very best.
You can see me as an old man yelling at clouds though. If that makes you happy, so be it.

I'm just an old Apple fan remembering times of yore, when Apple was the very best, no compromises.