I was watching iJustine's video yesterday and was also surprised by the new packaging. Kinda wish I hadn't watched her video now. I'm looking forward to seeing my wife's reaction. She's not Apple obsessed but she appreciates the little details that Apple is known for and she told me she is really getting excited for her first Apple Watch to arrive tomorrow—a Series 4 AL 40mm. She never gets excited about new tech but she is excited about this. She is really thrifty, so it is difficult for her to get excited when she spends a lot of money on something because she feels guilty. We both grew up lower middle class with parents who were horrible at managing finances, but it was only in the past few years since turning 30 that we started making good money, which I think is helping her to get over her money insecurity issues.