This Pebble is a good example of what Jony Ive was avoiding with the new Apple Watch screen technology.
Remember the New Yorker article where he talked about wanting the graphics to "swim in deep space"?
Remember the New Yorker article where he talked about wanting the graphics to "swim in deep space"?
He went on to explain that an Apple Watch uses a new display technology whose blacks are blacker than those in an iPhones L.E.D. display. This makes it easier to mask the point where, beneath a glass surface, a display ends and its frame begins. An Apple Watch jellyfish swims in deep space, and becomes, Ive said, as much an attribute of the watch as an image. On a current iPhone screen, a jellyfish would be pinned against dark gray, and framed in black, and, Ive said, have much less magic.