Apple Will Not Release First Weekend Sales Numbers for iPhone 7 Due to Demand Outweighing Supply

MacRumors

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Original poster
Apr 12, 2001
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Apple, in a statement provided to CNBC, has announced that it will not be releasing first weekend sales numbers for the iPhone 7 and iPhone 7 Plus, as it feels the results are "no longer a representative metric" due to demand outweighing supply.
"We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16.

In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7.

These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won't be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26."
In a research note last week, KGI Securities analyst Ming-Chi Kuo said mass production of the iPhone 7 and iPhone 7 Plus did not begin until the second half of August, later than expected, as Apple's supply chain faced issues ramping up production due to challenging requirements for IPX7 water resistance.

The statement has ignited concern among some investors about potentially weaker iPhone sales numbers. Kuo himself revised his iPhone 7 and iPhone 7 Plus shipments forecast to 20 to 25 million units in the quarter, compared to his original estimate of 30 million units. AAPL is currently down around 2% to $106.20 in intraday trading following the announcement.

Apple's first weekend sales had increased sequentially for each iPhone launch between the iPhone 4s in 2011 and iPhone 6s in 2015:

o iPhone 6s and 6s Plus Sales Top Thirteen Million in Launch Weekend
o iPhone 6 and 6 Plus Sales Top Ten Million in Launch Weekend
o iPhone 5s and iPhone 5c Sales Top Nine Million in Launch Weekend
o iPhone 5 Sales Top Five Million in Launch Weekend
o iPhone 4S Sales Top 4 Million as 25 Million Users Move to iOS 5

Apple reiterated its financial guidance of between $45.5 billion and $47.5 billion in revenue for the fourth fiscal quarter.

Article Link: Apple Will Not Release First Weekend Sales Numbers for iPhone 7 Due to Demand Outweighing Supply
 

SandboxGeneral

Moderator emeritus
Sep 8, 2010
26,482
9,987
Detroit
"We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16.
Possibly because of the Samsung recall of the Note and the problem batteries and that Apple was said to have increased their iPhone orders in light of that. If I remember correctly, Apple wasn't expecting a super strong demand for the new iPhone at first and mitigated their original volume orders.
 

mikecorp

Suspended
Mar 20, 2008
502
341
well i have iphone 5 and have to upgrade because I get 100 euro credit from provider. Pity that Se did not get space upgrade otherwise it would be much easier for me. they give me iphone se for 19 euros, and iphone 7 128GB for 150.
but I missed when is the Cooperation in Pages, Numbers will be available? That is the coolest feature for me.
 

Rogifan

macrumors Core
Nov 14, 2011
22,003
27,497
They don't want "iPhone 7 less popular than iPhone 6s" headlines to spoil the launch weekend.
Exactly. Smart. I'm glad they've stopped releasing sales figures outside of earnings calls. No one else does it. All it does is create a big fat unnecessary target that they're probably not going to surpass anymore now that the market is more mature/saturated.
 

Oblivious.Robot

macrumors 6502a
Sep 15, 2014
727
1,926
I think this just might outsell the 6S, but not as well as the 6.

Camera upgrades are big enough I assume, and the usual performance boost over the already powerful 6S and finally 32GB base would draw a lot of crowd, but perhaps pricing in other countries would be the biggest concern.

Edit - I personally have moved to a 3 year cycle now, 6 is still surprisingly lag free and still great for day to day tasks, plus it's easier on the wallet or you know gets me to buy other products like Watch, TV and now the AirPods for this year! :p
 

Phil in ocala

Suspended
Jul 14, 2016
728
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Apple, in a statement provided to CNBC, has announced that it will not be releasing first weekend sales numbers for the iPhone 7 and iPhone 7 Plus, as it feels the results are "no longer a representative metric" due to demand outweighing supply.In a research note last week, KGI Securities analyst Ming-Chi Kuo said mass production of the iPhone 7 and iPhone 7 Plus did not begin until the second half of August, later than expected, as Apple's supply chain faced issues ramping up production due to challenging requirements for IPX7 water resistance.

The statement has ignited concern among some investors about potentially weaker iPhone sales numbers. Kuo himself revised his iPhone 7 and iPhone 7 Plus shipments forecast to 20 to 25 million units in the quarter, compared to his original estimate of 30 million units. AAPL is currently down around 2% to $106.20 in intraday trading following the announcement.

Apple's first weekend sales had increased sequentially for each iPhone launch between 2011 and 2015:

o iPhone 6s and iPhone 6s Plus Sales Top Thirteen Million in Launch Weekend
o iPhone 6 and iPhone 6 Plus Sales Top Ten Million in Launch Weekend
o iPhone 5s and iPhone 5c Sales Top Nine Million in Launch Weekend
o iPhone 5 Sales Top Five Million in Launch Weekend
o iPhone 4S Sales Top 4 Million as 25 Million Users Move to iOS 5

Apple reiterated its financial guidance of between $45.5 billion and $47.5 billion in revenue for the fourth fiscal quarter.

Article Link: Apple Will Not Release First Weekend Sales Numbers for iPhone 7 Due to Demand Outweighing Supply
++++++++++++++++++
9-8-2016 Wallstreet is unimpressed...Stock is crashing....I guess they think, "its still a windows world"
 

spiderman0616

macrumors 68040
Aug 1, 2010
3,762
4,150
Apple: Launch weekend numbers are not useful anymore, always get spun as negative, and are always limited by supply no matter what that supply number is. Therefore we're just not going to bother reporting it anymore.

MacRumors forum trolls: This phone is a flop.

God I hate this site sometimes.
 

Waxhead138

macrumors 6502
May 18, 2012
439
509
Overnight polling showed little interest in the new iPhone release SO the Apple PR gang hot on the streets flinging the BS - imagine the poor press after low pre-sale numbers. Marketing at it's finest.
Exactly. And there is no true positive spin to put on it....so this is what gets announced. It's probably the truth, demand exceeds supply, but not for the positive reasons that headline would like to imply.
 
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Ramchi

macrumors 65816
Dec 13, 2007
1,022
509
India
Obviously, things are very clear that iPhone 8 (not sure about 7s) will be the phone everyone is aspiring for.....unless some corporate deals and exchange programs allows free refreshes..
 

Jmausmuc

macrumors 6502a
Oct 13, 2014
709
1,253
Apple: Launch weekend numbers are not useful anymore, always get spun as negative, and are always limited by supply no matter what that supply number is. Therefore we're just not going to bother reporting it anymore.

MacRumors forum trolls: This phone is a flop.

God I hate this site sometimes.
Because you actually believe the cheapest of PR bs...

You probably also believe that Apple wouldn't have released the watch sales figures, even if it had sold exceptionally well....
 

JEDB

macrumors newbie
Sep 7, 2016
20
52
Apple: Launch weekend numbers are not useful anymore, always get spun as negative, and are always limited by supply no matter what that supply number is. Therefore we're just not going to bother reporting it anymore.

MacRumors forum trolls: This phone is a flop.

God I hate this site sometimes.
If they are always limited by supply then they are somewhat comparable hence it would make sense to publish them, unless Apple is aware that sales are going to underperform and wants to hide it.
 

BootsWalking

macrumors 65816
Feb 1, 2014
1,322
7,702
They could disclose the number of orders instead of units shipped if they were really looking to be transparent about how demand were going. But I imagine this is more about obfuscating the numbers in case demand is lower than expected. The same as how they still refuse to release sales numbers for Apple Watch.
 
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