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Very strange response in the forums here.

Apple have clearly stated here that the 7 and 7 Plus will sell out, which will understate first weekend sales.

The story is that supplies will be limited, not that demand will be flat!
 
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Possibly because of the Samsung recall of the Note and the problem batteries and that Apple was said to have increased their iPhone orders in light of that. If I remember correctly, Apple wasn't expecting a super strong demand for the new iPhone at first and mitigated their original volume orders.

Tim Cook, the master of logistics, can't supply enough? Lots of people suspect this is to create hype. The media gets to report "sold out". Every year.
 
Very strange response in the forums here.

Apple have clearly stated here that the 7 and 7 Plus will sell out, which will understate first weekend sales.

The story is that supplies will be limited, not that demand will be flat!
99% of the people who use this forum want to see Apple burn. They take every news story or PR statement as negative because they like to bend the facts to fit their narrative.

But how short their memory is. For the last few years, it's very common for Apple to get slammed for their iPhone launch weekend numbers. If the number is really high but iPhones are readily available, people say nobody is interested in them and Apple made too many thinking it was going to be a bigger hit than it really turned out to be. If the number is really low but sold out, people say Apple predicted the phone was going to flop and didn't make enough or that they engineered the sellout to make it look like it was a bigger hit than it really was.

They are damned if they do and damned if they don't. If they remove the launch numbers from the conversation, then at least that's one more thing I have to hear everyone whine about the following Monday morning every year.
 
I knew Timmy was lying when he kept saying "We're so excited" in a morose tone during yesterday's presentation.
 
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Very strange response in the forums here.

Apple have clearly stated here that the 7 and 7 Plus will sell out, which will understate first weekend sales.

The story is that supplies will be limited, not that demand will be flat!

Yes, but selling out is no problem. They could make just 1 unit, buy it themselves and spin how all supply sold out in the first second. Order 2 and "demand is far exceeding supply." Or 10 and spin "demand is 1000% greater than supply but we are making them as fast as we can."

That's PR and marketing. Apple is GREAT at it.
 
I have a sneaking suspicion that if they expected to sell a bizillion of these things they would probably have held off on their decision to not release sales numbers anymore.
 
meh, I am getting the wife the 7 and I think I will replace my 6+ with the 7 too...I think I want a smaller phone. Although the new camera looks really cool.
 
The story is that supplies will be limited, not that demand will be flat!
They could always say how many orders they have gotten and that they are working as hard as possible to meet demand. The story is that they knew demand was going to be down, possibly to where even total orders are below the amount sold last year and they dropped their manufacturing accordingly. The marketing of the phone being so in demand that they can't keep up with manufacturing is worth more to them than the couple sales that they lose because people have to wait.
 
99% of the people who use this forum want to see Apple burn. They take every news story or PR statement as negative because they like to bend the facts to fit their narrative.

But how short their memory is. For the last few years, it's very common for Apple to get slammed for their iPhone launch weekend numbers. If the number is really high but iPhones are readily available, people say nobody is interested in them and Apple made too many thinking it was going to be a bigger hit than it really turned out to be. If the number is really low but sold out, people say Apple predicted the phone was going to flop and didn't make enough or that they engineered the sellout to make it look like it was a bigger hit than it really was.

They are damned if they do and damned if they don't. If they remove the launch numbers from the conversation, then at least that's one more thing I have to hear everyone whine about the following Monday morning every year.

99% of people on this forum are Apple customers so I don't think they want to see Apple burn - but many might want to see Apple punished for making business decisions that work against the interest of their customers, like removing a headphone jack or failing to innovate to the level they want. And not punished for punishment sake but to help steer Apple in a better direction for the future.
 
More likely: lack of demand because of lackluster new features, esp the 4.7" 7 + no headphone jack. I know I'll be keeping my jets cool for the near term at least.
 
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This number has ALWAYS been "how many phones did Apple produce for launch weekend", same went for the watch. It's been pointless to look at until supply becomes greater than the demand. For those saying it they should make more, the amount of phones they produce for launch is, every single year, a herculean feat. Most phones do not sell that many throughout the entire year...in fact, most CE products of any kind don't even come close. In one weekend, more iPhones will be sold than Xbox Ones and PS4's sold in their launch year.
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More likely: lack of demand because of lackluster new features, esp the 4.7" 7 + no headphone jack. I know I'll be keeping my jets cool for the near term at least.

Lack of demand? Pretty sure you'll find out immediately when preorders start that they're sold out.
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If they are always limited by supply then they are somewhat comparable hence it would make sense to publish them, unless Apple is aware that sales are going to underperform and wants to hide it.

No, it is just a window into how many they were able to produce pre-launch. Something that may lead to even more "scrutiny" by forum trolls.
 
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Apple: Launch weekend numbers are not useful anymore, always get spun as negative, and are always limited by supply no matter what that supply number is. Therefore we're just not going to bother reporting it anymore.

MacRumors forum trolls: This phone is a flop.

God I hate this site sometimes.

I doubt this phone will be a flop, but despite the positive spin, outside of the 7Plus cameras, this is mostly just an iterative improvement over the 6s, without a headphone jack, and poorly thought out transition provisions for that removal.

The black finishes are beautiful, and are going to motivate many headphone jack or no, but in the end, Apple's sales were already in decline, whether due to an inflated 6 surge, or general disinterest with not enough compelling new features. I'm not sure there's enough offered in the 7 to set it apart from the 6s, and instead of a compelling new reason to buy, there's one big one missing -- and one that's affecting the common user. The headphone jack story is everywhere -- you didn't hear them talking about Force Touch that way.

So Apple is initially going to lose a certain amount of sales for dropping the headphone jack. Once the phone has been out a while that may turn around, but initially it's going to affect sales performance. The fact Apple has chosen this particular model to change their reporting policy is naturally going to be suspect, as well it should. Again appearance is everything. When Tim Cook sold all that stock last week before the release of a new phone, it had the appearance of being suspect. Even though there was likely nothing nefarious going on, it had the appearance. And companies have to be aware of making these kinds of decisions and how they will be perceived. This isn't the first time Cook and co. Appear to be tone deaf to this kind of thing.

This is a fair complaint.
 
Tim Cook, the master of logistics, can't supply enough? Lots of people suspect this is to create hype. The media gets to report "sold out". Every year.

The people who suspect this is to create hype have no idea how hard it is to match the demand of 20 million people trying to buy a phone at once when you just started manufacturing them 30 days before.
 
Possibly because of the Samsung recall of the Note and the problem batteries and that Apple was said to have increased their iPhone orders in light of that. If I remember correctly, Apple wasn't expecting a super strong demand for the new iPhone at first and mitigated their original volume orders.
Possibly. We'll find out what demand is like relative to supply tonight with how quickly the pre-sale supply sells out. I think the Jet Black will be the most popular model this year because it is new. Last year the Rose Gold sold out the quickest.
 
The reason they're giving is the same condition that has existed every year since the iPhone was invented, so I don't believe it.

I guess they're trying to control the press, but in my opinion, it's better to just be honest. Sales might not be as good this year or inventory may be more limited than normal. Either way, they seem to be trying to manipulate the story, which makes me trust them less.
 
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So Apple is initially going to lose a certain amount of sales for dropping the headphone jack. Once the phone has been out a while that may turn around, but initially it's going to affect sales performance. The fact Apple has chosen this particular model to change their reporting policy is naturally going to be suspect, as well it should. Again appearance is everything. When Tim Cook sold all that stock last week before the release of a new phone, it had the appearance of being suspect. Even though there was likely nothing nefarious going on, it had the appearance. And companies have to be aware of making these kinds of decisions and how they will be perceived. This isn't the first time Cook and co. Appear to be tone deaf to this kind of thing.

This is a fair complaint.

Stock sales of company insiders are usually on a set time frame specifically to avoid running afoul of insider trading laws.
 
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