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Translation: Apple is starting to figure out it has become a giant empty suit, and unlike the past there could now be actual legal ramifications for pretending otherwise, thus it has decided to shut up about it.
Hopefully, in favor of cleaning house and getting back to the basics that made their word and brand name what it once was.
Time will tell.
 
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Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.

iOS-18-Siri-Personal-Context.jpg

This alleged change in strategy comes after Apple was forced to delay its more personalized version of Siri, which will be powered by Apple Intelligence. Apple first previewed the promised Siri upgrades during its WWDC 2024 keynote, and at the time it said the features would be available within the following year.

Apple also missed its promised 2024 timeframe for launching next-generation CarPlay, which it first announced all the way back at WWDC 2022. The company finally announced the launch of CarPlay Ultra last week, with the software system rolling out in high-end Aston Martin vehicles in the U.S. and Canada this month.

Article Link: Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance
Have they brought SJ back from the dead? Because that’s exactly what he did when he returned to Apple.
 
I hate to be that guy, but this rarely happened back in the mid-2000s with stuff, and I think it was mainly because they just announced features and new apps whenever stuff was ready, rather than only at WWDC for the entire year. Apple still does this occasionally, but it is more rare than it was back then I think. Stuff gets announced months ahead of time now, rather than a few weeks or when it launches that day. For example, iTunes updates were scattered throughout the years in various months, and rarely had any announcements at WWDC itself.
 
Still waiting for sapphire screens from GT :rolleyes: 📱
You would never want a sapphire screen on an iPhone, the thing would shatter at the lightest drop.
It’s very scratch resistant, but also very brittle, that’s why it’s mostly used in small components like the camera lens.
That rumor never made sense and was never going to come to fruition.
 
Apple hasn’t lied as long as they release the Siri feature this year they will be keeping their promise from last year stating next year.

Tho by doing this they have become like other companies very unlike Apple, as previously in the past Apple policy was never to talk about unreleased products, services, software features …

They need to return to that policy, when it’s ready to be released then talk about it like the good old days then nothing can go wrong besides how crap or good it is like Apple Maps.
 
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I think this is great. I miss the days when Apple announcement something and launched it a few months. Heck I even miss the days when Apple announced something that we knew little if anything about and was awesome.

Since then in became a lot like Microsoft back then, a litigious company that announced stuff just to keep it self relevant, but failed to deliver. Or came with innovative stuff that no one could afford and the ones of did, some came to regret. Paint jobs after paint jobs, year after year.

Pleas Apple, come back.

PS: There one exception. The M series processor for MacOS. That was quite a feat.
 
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It was a slippery slope when they started introducing features that were going to ship ‘later this year’ which apparently culminated by faking the whole demo.

Maybe this is also a consequence of not having to create actual demos for in-person events and instead just pre-recording everything.
 
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