Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

[Dave-Z]

I’m not really looking forward to a visual refresh. The added bling is a distraction and fashion trends that add a lot into a UI always age badly, always.

Simple clean graphics never age bad.

I completely agree.

Some "simple clean graphics", like the Windows 95 style, are "timeless" in that they started out at rock bottom attractiveness upon release and can't get any worse as they age.

Say what you will, but it was functional and worked.

Ever since they shifted to this flat design (iOS 7, was it?) their UI has been horrible. Even to this day it is difficult to tell which elements are actionable. And if it's an obviously actionable item, it's buried in some stupid ellipsis menu even though there's plenty of room on the screen.

 

[Dave-Z]

You would never want a sapphire screen on an iPhone, the thing would shatter at the lightest drop.
It’s very scratch resistant, but also very brittle, that’s why it’s mostly used in small components like the camera lens.
That rumor never made sense and was never going to come to fruition.

"Never going to come to fruition" is a bold statement since it was quite well known by the public that Apple purchased a facility in Arizona and contracted GT Advanced Technologies to produce sapphire there. GT couldn't produce the quality Apple was seeking and eventually the company went bankrupt. Apple already had suppliers for its existing sapphire needs so setting up a facility for the sole purpose of producing even more would strongly suggest they had other plans.

Nevertheless, like you said, sapphire is wonderful, if you don't drop it.

 

[ghanwani]

Doesn't matter what they say, they won't wait when they smell money. All the pre-announcements whether Apple Car (when EVs were hot and $TSLA was going nuts) or AI (when $NVDA was dethroning Apple as the most valuable company) had to do with pumping the stock while the market hype around that tech was white hot. You can't delay those announcements.

 

[MysteriousStain]

My guess is that the software department is awful to work in and they bleed talent.

 

[Rradcircless]

I never thought Apple of all people would Cyberpunk 2077 themselves. If you know, you know.

 

[roland.g]

When did Apple go from announcing major releases with all the features rolled out, or possibly a couple things slated for a .1 to where the features are now released over the entire year. The .x releases are supposed to be bug fixes, not additional enhancements.

 

[Avidos1]

no sh*t shirlock 🤦‍♂️

 

[momskirbyok]

Tine to get rid of the pre-recorded WWDC nonsense.

If they go back to live performances, at least we'll have a REAL demo of a feature, and not some fabricated nonsense.


WWDC being pre-recorded this year has my hopes down. I hope we AT LEAST get the contextual awareness features of Apple Intelligence with the first beta or two of iOS 19. I feel like we're owed that at this point.

 

[Piggie]

I fully agree with this.
However, I'd also be more than happy for Apple to not be so secretive and sometimes talk about product that they have in R&D lads that they hope to bring to market.

Meta, show some prototypes and talk about development devices, which many find open and interesting.

I means you can show people you are hard at work, without actually making promises.

 

[N0ughtsAndCr0sses]

Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.

This alleged change in strategy comes after Apple was forced to delay its more personalized version of Siri, which will be powered by Apple Intelligence. Apple first previewed the promised Siri upgrades during its WWDC 2024 keynote, and at the time it said the features would be available within the following year.

Apple also missed its promised 2024 timeframe for launching next-generation CarPlay, which it first announced all the way back at WWDC 2022. The company finally announced the launch of CarPlay Ultra last week, with the software system rolling out in high-end Aston Martin vehicles in the U.S. and Canada this month.

Article Link: Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Behaving like a mischievous child


Ridiculous.

 

[Big_D]

Should make WWDC interesting.

Hello everyone, and thanks for coming to WWDC, we will see you again next year, bye for now! 🤣

 

[Big_D]

I think the problem is that they are already under delivering with the promised features…

Yes, that was the point of the OPs comment, they promise too much and fail to deliver. He is saying they should promise less and deliver more...

 

[Big_D]

Agreed. Tim Cook is useless at this point. Way more negative than positives with Apple these days.

Apart from the legal debacle, actually working out how they can sabotage Apple and land it with heavy fines at every turn, when it comes to compliance with legal decisions, I think he has done a fair job.

But purely from that perspective he should go, or at least be put on notice.

 

[lovehateapple]

Apple didn't want to get caught with their pants down by falling too far behind ChatGPT and other AI offerings, so they prematurely announced Apple Intelligence, only to get caught with their pants down by not delivering promised features.

 

[t0rqx]

So WWDC is cancelled this year?

 

[TwoBytes]

Apple executives are not going to be happy when they hear lackluster announcements of features like 'We've made it a new colour, poop brown' and nothing substantial is done to drive sales.

It would be better for Apple to double down on actually creating something good.

 

[SebCohen]

Never believe in your own greatness.

 

[delsoul]

The irony of a story about Apple not announcing features too well in advance from the king of speculation himself, Mark Gurman…

 

[Royksöpp]

Or how about they just cut back on the yearly releases and give us something great every two years like the Steve Jobs era?

 

[01cowherd]

Even to this day it is difficult to tell which elements are actionable.

I recently was trying to read some reviews on the iOS App Store, and I had trouble finding how to open all reviews instead of the short preview. I think with the iOS 18.4 update, they removed the (blue) "See All" button and merged that button into the (black) "Reviews & Ratings" title! I assume it's because they are trying to force you to use the AI summaries instead of actually reading people's reviews. It still trips me up for a few seconds until I remember, because that's such a horrible design choice. They're actively making it harder to navigate their apps.

 

[Stuwil]

I hate to be that guy, but this rarely happened back in the mid-2000s with stuff, and I think it was mainly because they just announced features and new apps whenever stuff was ready, rather than only at WWDC for the entire year. Apple still does this occasionally, but it is more rare than it was back then I think. Stuff gets announced months ahead of time now, rather than a few weeks or when it launches that day. For example, iTunes updates were scattered throughout the years in various months, and rarely had any announcements at WWDC itself.

Because the big difference is now the size of the company
So they are getting forced to either announce things not quite ready or it’s getting deliberately leaked to a journalist to show what apple is working on.

 

[Stuwil]

Apple should go back to live on stage demonstrations like they did back when Steve Jobs was alive and demo item or feature in person! I miss those days, and that’s how you knew the product was real and working and functional by them, showing it to you in person not some pre-recorded pre-edited video that they have just gotten lazy doing ever since Covid

It’s because they are getting forced by the industry to do things like we have seen

 

[racerhomie]

Are you telling me Aston Martin Vehicles outside US & Canada won’t have CarPlay Ultra?

Will it be geographically locked or something?

 

[con2apple]

Do you still remember? There was a time when Apple only presented products that were ready. Like the first iPhone. Or the MacBook Air.

But those days are over. That's what happens when a business graduate is at the top.
Today, the company is reaping what it has sown over the years. It’s on the same level as all the other lying companies. Just demands more money.

 

[Stuwil]

Apple didn't want to get caught with their pants down by falling too far behind ChatGPT and other AI offerings, so they prematurely announced Apple Intelligence, only to get caught with their pants down by not delivering promised features.

Exactly because that how apple intelligence feels like it was just tacked onto iOS 18 at the last minute
Because the industry was putting pressure on them and that is why you have seen various leaks and preannouncements for things not actually ready