Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

It’s always something said:
Under promise, over deliver. It is the way, no matter what marketing thinks.
Click to expand...
The problem is that isn’t what makes the most money right now which is all a CEO like Tim thinks about. He doesn’t care about the long-term value of AAPL just what his stock vesting is worth now. It’s truly a problem with companies business structures that overpays the CEO to sell the future out for the now. Tim is great at maximizing the now, but I think the next CEO will struggle for many years to reinvigorate innovation into the company. Has to not just be about shareholders but all stakeholders and that’s not in a bean counter CEO’s best interest. That’s why founders care so much more about the whole thing rather than just the money. But it doesn’t work for a CEO like Tim who can’t even think about innovation. He’s so far from creative it’s sad. Throwing all the money at the things that don’t matter and not knowing what does matter.
 
  • Like
  • Sad
  • Wow
Reactions: PaladinGuy, gusmula, HazeAndHahmahneez and 2 others
teknikal90 said:
Nowadays though we want a revolutionary product every year. It’s not sustainable, simply because there aren’t that many excellent people out there.
Click to expand...
I think there are a lot of excellent people doing work in these and other areas, but their bosses often have other ideas. And to a large extent, it's the bosses who control the resources needed to bring about revolutionary products, or just major products that work as advertised.
 
Fuzzball84 said:
I’m not really looking forward to a visual refresh. The added bling is a distraction and fashion trends that add a lot into a UI always age badly, always.

Simple clean graphics never age bad. You can see this as you look back through the various operating systems on Apple, Windows and Linux. If you factor in that the resolution in the past was a fraction of what it is now, most of the simple clean graphical interfaces are actually timeless.
Click to expand...
The current GUI is ugly AF. It was ugly when released with iOS 7 and it’s only gotten worse now that everybody moved on from flat GUI. I for one I am looking forward to a refresh and I hope it’s radical. Or I’d be content with just having iOS 6 interface back. That was far better than the current bland mess.
 
  • Like
  • Love
Reactions: gusmula, CMoore515, HVDynamo and 3 others
Apple should go back to live on stage demonstrations like they did back when Steve Jobs was alive and demo item or feature in person! I miss those days, and that’s how you knew the product was real and working and functional by them, showing it to you in person not some pre-recorded pre-edited video that they have just gotten lazy doing ever since Covid
 
  • Like
Reactions: gusmula and Morgenland
This was how it always was... but AI was too hyped, they HAD to DO SOMETHING.

So the lesson of this story is that they promise not to do it again.... until the next worldwide hype cycle. There WILL be another time.
 
  • Like
Reactions: 01cowherd
Fuzzball84 said:
I’m not really looking forward to a visual refresh. The added bling is a distraction and fashion trends that add a lot into a UI always age badly, always.

Simple clean graphics never age bad. You can see this as you look back through the various operating systems on Apple, Windows and Linux. If you factor in that the resolution in the past was a fraction of what it is now, most of the simple clean graphical interfaces are actually timeless.
Click to expand...
Some "simple clean graphics", like the Windows 95 style, are "timeless" in that they started out at rock bottom attractiveness upon release and can't get any worse as they age.
 
  • Like
  • Haha
Reactions: gusmula, Fuzzball84 and It’s always something
Announce bathing because Apple has nothing worth announcing. Zero innovation. The camera app is rudimentary. Photos app is worse than before. Editing capabilities are soooo poor. Battery optimizations in the so called “optimized” ecosystem are null.
 
  • Like
Reactions: gusmula
One of the reasons Steve-notes were so magical was because almost every year, he'd come out and debut some new piece of hardware or software that made your jaw drop. Yes, it was a different time and the whole industry was rapidly advancing - and all due credit must go to the Apple (and NeXT) developers and engineers who made so many sacrifices to bring such products to fruition - but Steve never showed his cards before it was time. Every MacWorld was like Christmas morning. Importantly, though, it wasn't just Jobs' showmanship, but Apple's ability to consistently deliver quality products, that kept people hanging on his every word.

Today's Apple, sadly, is engaged in a lot more "cargo cult" (if I may borrow a Richard Feynman phrase) "innovation" and in fact the whole tech industry (and much of Wall Street) has succumbed to this. One needs only to read Feynman's lecture on cargo cult science to understand what the repercussions are.
 
  • Like
Reactions: Dave-Z, HVDynamo and platinumaqua
Fuzzball84 said:
I’m not really looking forward to a visual refresh. The added bling is a distraction and fashion trends that add a lot into a UI always age badly, always.

Simple clean graphics never age bad. You can see this as you look back through the various operating systems on Apple, Windows and Linux. If you factor in that the resolution in the past was a fraction of what it is now, most of the simple clean graphical interfaces are actually timeless.
Click to expand...
Not to mention how many Graphical User Interface guidelines (that actually had a good reason to exist) have just been thrown to the wind just because they needed something "new" to push sales. User interfaces have never been more annoying and irritating to use than they have been today.
 
  • Like
Reactions: gusmula, freedomlinux, Fuzzball84 and 4 others
dampfnudel said:
Also don’t announce features that current devices can’t even run properly because they don’t have enough RAM. With rumors of the whole 17 lineup getting 12GB, it has become clear that the biggest bottleneck in getting Apple Intelligence to work was dealing with devices that only had 8GB of RAM.
Click to expand...
Yeah, they REALLY need to stop being so damn stingy with storage and RAM options. It's terrible. I get why RAM is soldered down today, but man they really need to bring back internal standard storage interface ports for machines that have the room like the Macbook Pro's and Mac Studio at least. Mac Mini could still do it too technically. I get it for the Macbook Air. Even if they want to keep their main drive soldered, just give me one M.2 Slot internally that I can add something to later.
 
  • Like
Reactions: gusmula, elementalwingma, dampfnudel and 2 others
User 6502 said:
The current GUI is ugly AF. It was ugly when released with iOS 7 and it’s only gotten worse now that everybody moved on from flat GUI. I for one I am looking forward to a refresh and I hope it’s radical. Or I’d be content with just having iOS 6 interface back. That was far better than the current bland mess.
Click to expand...
I would love the iOS 6 look to come back. And the OS X Mountain Lion look too.
 
  • Like
  • Love
Reactions: gusmula and platinumaqua
You don't say. This is out of left field. Did something happen?

I'm guessing Phil Shiller's mom had a conference call with the top Apple excecs.
 
  • Haha
Reactions: gusmula
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back