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Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Big_D said:
Yes, that was the point of the OPs comment, they promise too much and fail to deliver. He is saying they should promise less and deliver more...
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You’re missing my point. One version of the amount is relative to what they can deliver. Another version is in absolute in terms of count/value of the features. For the latter, it has really been crap lately. Eg releases featuring wall papers.
 
abrahamw88 said:
GOOD! I hope it sticks. under-promise and over-deliver. Surprise and delight. This is the way to succeed.
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Yes! As a small startup on the bleeding edge of technology, Apple has to sometimes make the tough decision to pull features at the very last minute because they aren’t quite ready to delight customers. However, there would be no features to pull if Apple didn’t announce them, so they are in a tough spot: either have no new features and those have nothing to delight customers or have new features and run the risk of having to pull them because they aren’t quite ready to delight customers.

Apple has made great strides in solving this problem. Remember the teardrop iPhone 5? Apple had to completely pull that device because it wasn’t a “category killer” that could delight customers. That had a major ripple effect, that locked-in the iPhone design for years. iOS 18 may do the same for iOS. Stay tuned to see the incredible, most powerful, smartest iOS that Apple has ever released, iOS 19!
 
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mazz0 said:
Oh god, I hadn't thought of that - what if the Photos change is representative of all the upcoming UI changes?! :'(
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It could be representitive of the level of UI customisation. Once you dive into the options and turn off the things you don't need I find its more intuitive than the old one. If you need something a little more minimal I'd recommend Photomator as a replacement.
 
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Ctrlos said:
It could be representitive of the level of UI customisation. Once you dive into the options and turn off the things you don't need I find its more intuitive than the old one. If you need something a little more minimal I'd recommend Photomator as a replacement.
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Assuming Photomator remains available, which I suspect it won't, long term. Not very Apple to keep two apps in development that aim to solve the same problem.
 
baconcat_8964 said:
Beta tag on Siri was removed with the release of iOS 7. Around two years after its introduction with iPhone 4s.
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I’m just being angry and salty about Siri as per usual so it was just a passive aggressive attack lol. It’s an annoying spot to be so disappointed in a “product” that I still use daily because I’m consumed by the ecosystem. We basically have only gotten moves and sports added to Siri in the past decade. And somehow it gets worse over time. Truly astonishing. Then to think we were FINALLY getting sirAI just to be duped. I’ve reached the point where my new “hey siri” phrase is “Siri ask chatGPT”.
 
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mazz0 said:
Assuming Photomator remains available, which I suspect it won't, long term. Not very Apple to keep two apps in development that aim to solve the same problem.
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If you add it to your download list now it will stay there, even if they remove it from purchase.
 
That’s going to sting though. They feed off the hype. For the better now. With all their recent missteps; Vision Pro, AI, etc. they just don’t have the hype mojo anymore. On the plus side, perhaps it will humble them and serve as a wake-up call. If they’re really serious, we’ll see a change in leadership.
 
Mrkevinfinnerty said:
New company directive:

Don't announce products that don't exist and that we don't know how to build ✅
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Cameront9 said:
Should make WWDC interesting.
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Yeah. What they gonna do there 😀. They annonced Accessibility features. New look is leaked, Gemini intergration as well.

What about semitransparent clothes for managers?

But I still believe/hope they simply finish LLM version of Siri and something I would call AppleScript for iOS and we will be able to ask Siri or other assistant not only to gather info or make reminder but more demanding tasks across apps.

I do not need bother with that as my next iPhone will be 12 mini but wish before one capable come to me they have AI sorted out 😎
 
Ctrlos said:
If you add it to your download list now it will stay there, even if they remove it from purchase.
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Oh it's already on my phone! Lack of long term support could still be a problem though, breaking when new iOS versions come out, not integrating with new features, etc.
 
If this is Apple's learning from what transpired, things at Apple are way worse than I ever thought possible.
 
Stuwil said:
Nobody is saying that apple can’t announce things like for example at wwdc
However what people have an issue with is making announcements when the product or software isn’t actually working in a decent capacity
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What people also have an issue with (too much, in my opinion) is either hearing about a product that they think is coming and agonizing over their "do I buy now or wait for forthcoming X" decision, which we see all the time in the forums, or being upset that Apple might have some update to a product, and that it somehow makes their current version of a product less valuable.

I see both sentiments here all the time, and I have a feeling that those people will be even more upset when they don't have information from Apple.

For the record, I think it's in Apple's best interests to under-promise and over-deliver. The Apple Intelligence ads and announcements debacle has harmed the brand, and revealed that the senior executive level is a mess. They need to get their house in order (which of course, they know by now). So I'm all for having their announcements aligned with reality. I'm just saying there is a segment of the MR commentariat that is going to lose its collective mind when they have less insight into Apple's plans, and we'll read alllll about their frustrations here. :insert hundreds of crying emojis:
 
I just want Live Demos back. You can say anything on video and AI can create anything. Having that interactive element to the keynote makes a world of difference. Also, I'm getting board of the hour and a half advertisement with no laughter or emotion or just that human connectivity.
 
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Yourbigpalal83 said:
Apple should go back to live on stage demonstrations like they did back when Steve Jobs was alive and demo item or feature in person! I miss those days, and that’s how you knew the product was real and working and functional by them, showing it to you in person not some pre-recorded pre-edited video that they have just gotten lazy doing ever since Covid
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Have you read about the behind the scenes of the original iphone announcement Jobs gave at MacWorld in 2007? The software on the phone only worked if he demonstrated features in a very specific, very scripted order, any wrong input and the whole phone could crash. Luckily things went off without a hitch. It certainly would have been embarrassing if something had gone wrong during the live show or if apple had to postpone the actual release of the phone because it wasn't ready on time. Good Times indeed...
 
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Jumpthesnark said:
What people also have an issue with (too much, in my opinion) is either hearing about a product that they think is coming and agonizing over their "do I buy now or wait for forthcoming X" decision, which we see all the time in the forums, or being upset that Apple might have some update to a product, and that it somehow makes their current version of a product less valuable.

I see both sentiments here all the time, and I have a feeling that those people will be even more upset when they don't have information from Apple.

For the record, I think it's in Apple's best interests to under-promise and over-deliver. The Apple Intelligence ads and announcements debacle has harmed the brand, and revealed that the senior executive level is a mess. They need to get their house in order (which of course, they know by now). So I'm all for having their announcements aligned with reality. I'm just saying there is a segment of the MR commentariat that is going to lose its collective mind when they have less insight into Apple's plans, and we'll read alllll about their frustrations here. :insert hundreds of crying emojis:
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They are being forced to announce things like this and products like that because the tech industry is doing things & producing that
So they don’t want to be seen as behind these companies and that’s the problem.
 
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lovehateapple said:
Have you read about the behind the scenes of the original iphone announcement Jobs gave at MacWorld in 2007? The software on the phone only worked if he demonstrated features in a very specific, very scripted order, any wrong input and the whole phone could crash.
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The problem is that AI development is a completely different beast to regular software development, being more ‘black box’ in nature. It also benefits from activities that Apple has traditionally made a virtue of eschewing (e.g. massive invasive data collection).

The iPhone was based on a mature existing OS (OS X), and although I’m sure they were keen to get it to market, they weren’t under any particular time pressure. The UI may have been a bit fragile at the WWDC demo, but they could be confident a few late nights and weekends would sort it before release. The original iPhone was also very much a v1.0 release, aimed at early adopters. But that was OK, as there was already enough there to get everyone interested.

The AI demo is September 2024 was more like the Mac Pro pre-announcement in April 2017, after Apple suddenly accepted they needed to build the 7,1. They acted like it was already well into development and customers just needed to hold on for its release. When in reality they’d just started work and it would take years. Unfortunately, in this case the iPhone is their flagship product, and AI is burning hot right now (granted, much is hype, but still).
 
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mode11 said:
The problem is that AI development is a completely different beast to regular software development. The iPhone was based on a mature existing OS (OS X), and although I’m sure they were keen to get it to market, they weren’t under any particular time pressure. The UI may have been a bit fragile at the WWDC demo, but they could be confident a few late nights and weekends would sort it before release. The original iPhone was also very much a v1.0 release, aimed at early adopters. But that was OK, as there was already enough there to get everyone interested.

The AI demo is September 2024 was more like the Mac Pro pre-announcement in April 2017, after Apple suddenly accepted they needed to build the 7,1. They acted like it was already well into development and customers just needed to hold on for its release, when in reality they’d just started work and it would take years. Unfortunately, in this case the iPhone is their flagship product, and AI is burning hot right now (granted, much is hype, but still).
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This is not 2007 anymore they can’t get away with announcing or launching software that isn’t ready the landscape has changed
 
They just need to go back to not announcing anything that won’t ship on day one of the September release. At the most, perhaps include something that may come in time for Xmas holiday buying period. All of this “announce feature in June WWDC but doesn’t actually ship until March / April the following year” is nonsense. If it is going to be that far out then just delay it till the next September release and have it good to go on day one as well.

Apple used to very good at holding to that. I know the reasons why they changed their dev model, but that kind of “don’t show it until it’s ready” mindset is what made Apple what it is today and it would be best for them to get back to as much of that as they can.
 
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