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Apple Wins Assortment of Advertising Awards in Adweek's 'Best of the 2000s'

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AdweekMedia today announced the winners of its "Best of the 2000s" advertising awards, and Apple figured prominently in the selections. Apple took home top honors in a number of categories, including Steve Jobs for "Marketer of the Decade", Apple for "Brand of the Decade", Apple's 'Get a Mac' ads as "Campaign of the Decade", and the iPod as "Product of the Decade".

- Marketer of the Decade (Steve Jobs): Calling Jobs "visionary, iconoclastic and fearless", Adweek points to his role in saving Apple in the late '90s, followed by his remaking of the music and mobile phone industries as his defining achievements. His close collaboration with ad firm TBWA/Chiat/Day is seen as being instrumental in positioning Apple for success.

- Brand of the Decade (Apple): Apple's devotion to "relentlessly improving its products" and its "emotional connection to consumers" paved the way for its selection as Brand of the Decade, with its close ties to iconic CEO Steve Jobs serving to cement its marketing prowess.

- Product of the Decade (iPod): Likening it to the Sony Walkman of the 1980s, Adweek cites the iPod as "redefining" the MP3 player and the driving force of iTunes as being key to Apple's domination of the digital music industry.

- Campaign of the Decade (Apple, "Get a Mac"): The work of TBWA/Chiat/Day's Media Arts Lab, Adweek points to the ads' "neat trick of making the brand look laid back and cool while it mercilessly skewered its rival" as its key to success. The ads, which debuted in 2006 and now number more than 60, are also praised for personifying computers and demonstrating people's emotional connection to technology.

- Out-of-Home Ad of the Decade (Apple, "Silhouettes"): Also the work of the Media Arts Lab, Apple's "Silhouettes" ad campaign launched in 2003 and offered a unique and consistent message of "frenetic happiness" in promoting the iPod. The instantly-recognizable ads are also notable for achieving the "nearly impossible: defining a product without showing what it even looked like up close."

- Digital Campaign of the Decade (Nike Plus): A joint venture of Nike and Apple to link music and athletics, the Nike Plus campaign "defined how a brand can build a self-sustaining platform" simply using the Nike+iPod receiver. Seen as a community devoted to the "product experience", Nike has increased its share of the running shoe market from 48% in 2006 to 61% in 2008 while Nike Plus runners have logged over 100 million miles.

Article Link: Apple Wins Assortment of Advertising Awards in Adweek's 'Best of the 2000s'
 

DMann

macrumors 601
Jan 13, 2002
4,001
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10023
It helps a great deal when you have products which are worthy of advertising.

Great job for a great decade!
 
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alexk82

macrumors regular
Nov 30, 2009
112
0
East Coast
ipod Product of the Decade (iPod)

Congrats Apple!

ipod Product of the Decade (iPod).. that one was a no brainer
 
Comment

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
No surprise here. Apple knows the market, understands consumers, and consequently, develops successful ad campaigns.

"Brand of the Decade" and "Product of the Decade" are especially well-deserved.
 
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Rocketman

macrumors 603
Being a subscriber to Adweek (a weekly trade periodical) during the first half of this decade was a real pleasure with the occasional references to Apple and Chiat Day as representative of what is right with advertising.

It is also cool to see the post Superbowl disection of the ads shown then. But I digress.

Then there were the Pepsi-Coke (-RC) wars.

Rocketman

I will note that Steve is holding a "roundrec".
 
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laxic

macrumors newbie
Dec 14, 2009
25
0
Agreed

No complaints from me
that's not to say that other companies didn't do great this decade
 
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Consultant

macrumors G5
Jun 27, 2007
13,310
32
Wow that's great

Now which companies are going win the
- Apple wannabe knockoff of the decade?
- Failed apple basher of the decade?

=p
 
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Doctor Q

Contributor
Staff member
Sep 19, 2002
38,312
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Wasn't there any better "Digital Campaign" in advertising than the Apple+Nike project? That award surprises me.
 
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aucl

macrumors 6502
Oct 14, 2009
259
0
Moscow
- Digital Campaign of the Decade (Nike Plus): A joint venture of Nike and Apple to link music and athletics, the Nike Plus campaign "defined how a brand can build a self-sustaining platform" simply using the Nike+iPod receiver. Seen as a community devoted to the "product experience", Nike has increased its share of the running shoe market from 48% in 2006 to 61% in 2008 while Nike Plus runners have logged over 100 million miles.

they definitely should have used another business model for Nike+
like a Pay2Mile concept :D

or partner with National Health care, and do the opposite:
PayPerMile: giving iTunes bonuses for people who are keeping fit by running. With 1-2 cent a mile that would maybe motivate to run some miles for the next iTunes download
 
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LagunaSol

macrumors 601
Apr 3, 2003
4,798
0
Oooh, this ought to throw the haters into a lather. I can't wait to hear their gnashing of teeth, right here on MacRumors.

*pops some popcorn*
 
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iphones4evry1

macrumors 65816
Nov 26, 2008
1,197
0
California, USA
I knew it. I had thought I bought my iPhone because it was a great product. Now, I find out the only reason I bought my iPhone was because of Apple's superior marketing team. Hey wait, this iPhone is really just a piece of cardboard. I guess I've been looking through Apple goggles all of these years.

...or maybe Apple products really are the best out there. :)
 
Comment

I WAS the one

macrumors 6502a
May 16, 2006
648
9
people... Apple is the King. period. how many times you enter an Apple store to see the same products over and over?? yep.. me too.
 
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jaroth12

macrumors newbie
Dec 14, 2009
5
0
verizon apps

I know this is a bit off topic, but if the iphone were to switch carriers (like to verizon), would all of the apps still work? especially the ones I already paid for? Or would there be separate app stores- one for at&t and one for verizon?
 
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Schizoid

macrumors 6502a
May 29, 2008
824
425
UK
Apple also won the "Flickeriest 27 inch display" award, although nobody's mentioned that yet
 
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