The iPhone and the iPad stand on their own. They are what they are.
If Apple doesn't "innovate", then I can't think of anyone that does, especially after July 2007 and January 2010.
Where was Samsung's big January 2010 tablet unveiling? You know, the one where it would be the Samsung CEO sitting comfortably in that easy-chair giving the keynote and astounding the tech world. Or Samsung's opportunity in 2007 to say via their CEO in a landmark keynote "It's an iPod (well, not for Sammy), a phone, and an internet communicator . . . an iPod, a phone, and internet communicator . . ."
What happened? All these game-changers,
after which competing devices all began to look like them, (with some people not even being able to tell them apart:
https://www.macrumors.com/2011/10/1...o-struggle-to-tell-ipad-and-galaxy-tab-apart/) have Apple logos on the back.
Samsung should look up "first-mover" somewhere. They should try it for a change. Never mind "innovation", or whatever that means. Change the game, delight and inspire with your product, do it first and do it right, and the labels will be what they will be.
Labels don't change what the product(s) mean for the industry and tech culture at large. And the iPhone and thereafter the iPad changed everything (and before these, the iPod and certainly the Mac.) If you'd like to not call that "innovation", then call it "hamburger", or "strawberry milkshake." It won't change a damn thing. These are seminal, landmark products that changed the entire direction of the industry and how people think about their relationship with technology. If you want to name this phenomenon for your own enjoyment and comfort, go right ahead.