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While many tech-oriented individuals question Apple's competitiveness and long-term sustainability, it is my opinion that the Apple brand has never been stronger in the eyes of consumers buying the products. We can go even further to say that the Apple brand is so strong these days, consumers are not shocked or surprised to hear rumors about Apple entering new industries like cars.

Meanwhile, the tech press still can't get their hands around the idea of Apple designing its own car, much less a VR / AR headset.

I wonder if this says more about Apple's critics than Apple itself.

Please don't share your drink with anyone. There's something fishy with it.

If your only metric for strong branding is stock price, observe the recent market swings. Otherwise, I'd argue Apple branding is not as strong as before although their profits are high. Most can recall the days where everyone around them had the same level of enthusiasm. Now, it seems many of us are just tolerant for now. People around me generally do not have the same enthusiasm about Mac products as they did pre-2014.

Apple is becoming like an early Microsoft. Putting their hands in different jars that they don't belong in. If Apple were to build a AR/VR headset, what problem are they solving here? Is this something that people were asking for? You once said that you wanted people to use critical reasoning. Where is yours?
 
Most can recall the days where everyone around them had the same level of enthusiasm. Now, it seems many of us are just tolerant for now. People around me generally do not have the same enthusiasm about Mac products as they did pre-2014.

Who are “these people”?

My observation is that it’s really a fairly small group of extremely vocal users here who are making all the noise and attempting to drown out everyone else in this forum.

Not that your concerns aren’t valid, but I don’t think these people are an accurate representation of Apple’s overall user base.

I mean, if they had their way, Apple would still be making only computers today and we would never have our Apple watches, Airpods or Apple pencils. Simply because these critics seem stuck in this 2000s era of desktop computing and utterly incapable of moving on.

If Apple were to build a AR/VR headset, what problem are they solving here? Is this something that people were asking for? You once said that you wanted people to use critical reasoning. Where is yours?

Apple has always been about making technology more personal to the end user. The Apple glasses’ purpose will be to enhance, not replace, reality for the wearer. As of today, glasses enhance reality by making things appear clearer. In the future, this utility will be transformed. Glasses will not just make our surroundings appear clearer, but also use AR to provide additional context related to our surroundings. The implications related to such a feature are far and wide.

iOS 11 brought AR to iOS devices. At the same time, we are starting to see pain points involved with trying to use AR on a handheld device. The natural answer to that would be a pair of AR glasses which is always on me and which I don’t have to hold.

For the full lay down, I highly recommend reading the article linked below.

https://www.aboveavalon.com/notes/2017/7/27/apple-glasses-are-inevitable

AR glasses are inevitable. And I will conclude with this quote from the aforementioned article.

Apple Glasses would be a mass-market item with a target market measured in the hundreds of millions of users – similar to Apple Watch and AirPods. The go-to market strategy for a pair of Apple Glasses is relatively straightforward. Consumers would purchase hardware via Apple (online and in store) and through third-party retailers including retailers focused on selling corrective lenses, such as LensCrafters.

Apple Glasses would be a continuation of Apple's wearables strategy. The product would initially be positioned as an iPhone accessory, similar to other Apple wearables including Apple Watch and AirPods. Apple would also likely launch glassOS in an attempt to create an ecosystem of third-party AR apps destined specifically for glasses.
 
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Not unless they start being more open in their software and attract more name-brand developers.
Yeah, really needed for the products they have today that essentially make the entire smartphone industry profit.
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Idk man... That doesn't seem to be the case...
https://www.anandtech.com/show/12520/the-galaxy-s9-review/6

https://www.anandtech.com/show/12420/snapdragon-845-performance-preview/4

A simple Google search could have helped you and the other guy out.
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Thank you for having common sense and understanding basic logic. So many apple bandwagoners are so out of touch with reality.
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LOL! that's a funny one!
Yeah, pretty unbelievable that the most profitable and largest company in the world with the best mobile silicon could dominate a wearables market they already dominate with other products.
 
Please don't share your drink with anyone. There's something fishy with it.

If your only metric for strong branding is stock price, observe the recent market swings. Otherwise, I'd argue Apple branding is not as strong as before although their profits are high. Most can recall the days where everyone around them had the same level of enthusiasm. Now, it seems many of us are just tolerant for now. People around me generally do not have the same enthusiasm about Mac products as they did pre-2014.

Apple is becoming like an early Microsoft. Putting their hands in different jars that they don't belong in. If Apple were to build a AR/VR headset, what problem are they solving here? Is this something that people were asking for? You once said that you wanted people to use critical reasoning. Where is yours?
All of your opinion is simply based on your feelings and emotion, zero fact.

People vote with their wallets and Apple has never sold more total Apple gear or been more profitable. They sold 5M more iPhones in 2017 than in 2016, and that business is said to be the big worry for decline. They just posted $62B in iPhone revenue alone in a 90 day period (up from $54B in the same quarter the year before) , bumped ASP to $800 thanks to a hugely successful iPhone X, made 90% of mobile profit, announced 40M paying Apple Music subscribers, lead the wearables market with Watch and AirPods, have an all time high device satisfaction score in the upper 90s, have $265B in cash, have a growing services business the size of a fortune 100 company, and just projected another quarter of double digit growth.

Apple is, in a word, DOMINATING. The numbers are staggering, never been better.

You’re really asking what problems a spot on VR/AR headset would solve? Did people know they needed an iPhone?

None of your speculation on the state of Apple matters. The numbers consistently prove your thesis is wrong, yet you Apple bashers pound the table with focus groups of 1, anectodal experience, and total guesswork speculation.
 
Yeah, really needed for the products they have today that essentially make the entire smartphone industry profit.
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Yeah, pretty unbelievable that the most profitable and largest company in the world with the best mobile silicon could dominate a wearables market they already dominate with other products.
Android and apple could completely switch their market share, and I still would get an Android. This is because I, nor the majority of users, care about the finances of a company, over the usefulness of it's products. Constantly going on and on, and on about how profitable apple is, just sounds so corny from a consumer. Wouldn't it be better to brag about features, software, hardware, etc, instead of how much money a company makes? People who repeat over and over about profits seem to be more concerned with that, than fixing it's product lines, or actually innovating.
 
Tim Cook is really throwing everything against the wall to see what sticks.
You say that like you're surprised. This is the world's richest company, I'm sure they're doing all kinds of weird things deep underground. That's what you get to do when you have like half a trillion dollars lying around you don't know what to do with :rolleyes:
 
Android and apple could completely switch their market share, and I still would get an Android. This is because I, nor the majority of users, care about the finances of a company, over the usefulness of it's products. Constantly going on and on, and on about how profitable apple is, just sounds so corny from a consumer. Wouldn't it be better to brag about features, software, hardware, etc, instead of how much money a company makes? People who repeat over and over about profits seem to be more concerned with that, than fixing it's product lines, or actually innovating.
Couldn’t agree more! It’s past time that they invest their profits in their products again. If they’d done that before we would have new macmini’s, a powermacpro, redesigned iMacs, iPhones that can compete and the whole range would justify their premium prizes. They’ve been milking these last 6+ years their customers for profits and neglecting updates and investments. It’s going to bite back and that’s the fruit of total mismanagement from the last 6+ years.
 
This is... hogwash. I'm sure Apple has internal experimentation going on with VR, but I'm sorry, but this is so far-fetched and with so much detail that it's either completely made up or is a massive exaggeration of the reality (har har).

Apple keeps their projects secret within the company, I doubt the headset team would know much of anything about the silicon it would run.
 
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An 8K monitor that doesn’t take up a lot of desk space would be very useful. No need for a high frame rate, since I can’t read programs at 90 words per second.

Do you know how displays work?
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Not to mention, that's 64 million pixels that will need to be updated 90 times a second.

64 megapixels * 3 bytes/pixel * 90 fps * 8 bits/byte. That's a whopping 138 gigabits/second of data.

All on an untethered device.

And how many GTX Ti's will you need in a cluster to get decent graphics quality at that res/framerate?

Then again, Apple thinks a 5k display with integrated graphics is okay, so who knows.

You need to understand that apple isnt going to have Star Citizen running on this thing.

Theres a big difference between the resources need to run a desktop UI and media consumption apps (which will almost certainly be iterations on existing mobile apps rather than scaled down desktop apps) and Desktop PC level gaming.

No one buys a 5K iMac expecting to play the latest AAA games at 5K. But the UI is crisp as you like and your media looks stunning.

Same will apply with this headset.
 
Why an external device is needed? The future of VR is to be autonomous. Nothing needed, just put the glasses on and enjoy. I expect something like that from Apple. Otherwise I'm out again.
 
We really need to bypass the eye.
I'm guessing it's something that one day will be possible.

The light hits the colored cones in the eye, and this then sends the data (electrical?) down the optic nerve to the back of the brain, where the brain constructs what we call an image, that we understand.

The physical eye, is really in the way here.

Perhaps we shall be able to create the signals needed and feed them direct down the optic nerve directly.
Then we won't need any screen at all.
so we won't need to worry about screen door and driving display panels.
Ultra high speed processing can send the data direct.
 
Apple are an embarrassment to the tech industry. They got lucky (ok, maybe made their own luck) with the ipod and from this they had a big springboard to hit it big with the iphone and that's about it - they've been covering their limitless mistakes ever since with the billions they've been earning from that cash cow. I personally think they could have been 2 or 3 times as big as they are now if they had focused on getting their computers out to everyone and not trying start ups in TV's, cars, watches, speakers, maps, AI, AR and now VR all of which they are simply not good enough at to really make significant inroads. Latest mistake by them is giving un on wireless technology - if they hadn't realised wireless is big and is only going to get bigger and they were perfectly positioned to come up with and market the best system 'that just works' and would create the bedrock for an apple echo system within all households that use it, but no, they have decided that it's too much of a distraction!! A monkey could run the company better.
 
Apple are an embarrassment to the tech industry. They got lucky (ok, maybe made their own luck) with the ipod and from this they had a big springboard to hit it big with the iphone and that's about it - they've been covering their limitless mistakes ever since with the billions they've been earning from that cash cow. I personally think they could have been 2 or 3 times as big as they are now if they had focused on getting their computers out to everyone and not trying start ups in TV's, cars, watches, speakers, maps, AI, AR and now VR all of which they are simply not good enough at to really make significant inroads. Latest mistake by them is giving un on wireless technology - if they hadn't realised wireless is big and is only going to get bigger and they were perfectly positioned to come up with and market the best system 'that just works' and would create the bedrock for an apple echo system within all households that use it, but no, they have decided that it's too much of a distraction!! A monkey could run the company better.

I really find these kinds of rants hilarious. Really, if Apple was making so many obvious mistakes, why hasn't some other company come along and put them out of business? I'm sure Samsung would be very happy to fill this mythical void. Do you think, just maybe, that you're missing something?
 
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I really find these kinds of rants hilarious. Really, if Apple was making so many obvious mistakes, why hasn't some other company come along and put them out of business? I'm sure Samsung would be very happy to fill this mythical void. Do you think, just maybe, that you're missing something?
No, I think they are unbelievably strong (from iphone sales) and that's why they are getting away with it. But I think their luck (cash pot) will run out over the next few years and then it will be interesting - unless of course they get some real commercial heads into the company.
 
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Android and apple could completely switch their market share, and I still would get an Android. This is because I, nor the majority of users, care about the finances of a company, over the usefulness of it's products. Constantly going on and on, and on about how profitable apple is, just sounds so corny from a consumer. Wouldn't it be better to brag about features, software, hardware, etc, instead of how much money a company makes? People who repeat over and over about profits seem to be more concerned with that, than fixing it's product lines, or actually innovating.
And how do you think Apple gets its profits, if not from people willing to pay top dollar for its products?

The point is precisely this. For all the criticism being levelled against Apple, the truth is that people are buying Apple products. And buying them in enough quantities to make Apple as successful and as profitable as it is today. If Apple products were so crappy, or if Apple had indeed lost its way the way the critics here are claiming, Apple products should suck. Nobody should be buying the "overpriced" $169 AirPods or the Apple Watch or the $1000 iPhone as the haters here were so quick to denounce not so long ago. Apple should be posting record losses, declining sales and be teetering on the edge of bankruptcy once more.

And yet Apple isn't.

And it stands to reason that if so many people are willing to purchase Apple products despite their higher sticker prices, it stands to reason that these products are indeed working well for them. That they find these products useful for them. And the sad reality is that for this small group of extremely vocal haters here at Macrumours, it just doesn't matter what progress Apple makes, because for them, it's not the Mac mini or the Mac Pro or some other niche product that they want. Apple could cure cancer, bring about world peace, even solve world hunger, and still the haters will hate, simply because they didn't get the refreshed Mac mini they so wanted.

The point is this. Times change, people's needs change, Apple too has changed in keeping with the times, and that's just the way she goes. Apple is as successful as she is today not because of the existence of "sheep" who rush out to spend on whatever new product she pumps out, but because Apple continues to make products which look great and work great and clearly resonate with their users.

I can talk about features, software, hardware etc. I have mentioned countless times how I love my iPad Pro, my Apple Pencil, my apple watch and my airpods. I have gone into detail as to why I think Apple has discontinued those products and why their foray into wearables represents the best bet for their continued survival and success, as well as how in the process, their Mac line has become their biggest Achilles heel.

But I suppose the haters just don't have the heart for the truth or the will to see it. Apple is not the problem here. They are.
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No, I think apple are unbelievably strong and that's why they are getting away with it. I think their luck(cash pot) will run out over the next few years - unless they get some real commercial heads into the company.
I personally wouldn't bet on it.
 
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This sounds like a mess of ideas shoved into a 'box' and dropped out the back door.

It makes as much sense as them dropping the Airport wireless products. It's all about the 'ecosystem! It's all about the accessories, it's all about the capabilities... Dropping the Airport was a stupid idea. This sounds like an idea from a hyperkinetic teenager hopped up on Red Bull. It doesn't leverage anything that they currently sell. Sad...
 
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A lot of people seem to dismiss 8K per eye as "impossible". I guess they missed this news:
https://www.macrumors.com/2018/03/18/apple-microled-displays/

microled-700x285.png


Also, AR's goal is not to fill your view with graphics, only enhance it. So while the displays will be 8K, they will rarely have to render 8K worth of pixels. And if they do, it means your face will be close to the object to display and the complexity should be much lower. As JimmyTW87 said, you're not going to use this to play Star Citizen. This is AR, not VR.

Also, stop comparing current GPUs with what Apple is probably cooking up in their labs. With 8K displays, you do not need anti-aliasing. You do not need anisotropic filtering. There's tricks you can do such as foveated rendering.
 
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